New Social Media, Mobile Trends & What they Mean for Your Local Business

New Social Media

The social media landscape continues to evolve, with niche social networks like Pinterest and Instagram growing in popularity and attracting interest from marketers. A variety of reports demonstrate the growth of mobile, along with its potential to be an extremely powerful marketing opportunity for businesses.

To keep you up to speed, we put together this quick roundup of top noteworthy facts and stats in the social media space, along with what they mean for local online marketing.

Pinterest Now Third-Most Popular Social Media Site
Social media site Pinterest continues its rapid growth, recently surpassing LinkedIn as the third most popular social media site in terms of traffic. Both big brands and local businesses alike have begun looking to Pinterest to connect with consumers through content marketing.

Instagram Launches on Android; Facebook Acquires Instagram
Popular mobile photo sharing app Instagram recently launched on Android. With over 30 million users, it’s now one of the most popular and highest-rated smartphone apps. A week after the Android launch, Instagram was purchased by Facebook for $1 billion in cash and stock, with some experts noting the move may signal that Facebook intends to boost its mobile offerings. The popularity of Instagram and other photo sharing apps, as well as sites like Pinterest, has caused many marketers to put a renewed focus on integrating compelling, interesting photos and images into their marketing.

Use of Smartphones & Mobile Social Media Grows
According to a recent report, half of mobile phone owners in the U.S. now own a smartphone, and experts predict that by 2013, nearly 60% of the entire U.S. population will own one. This growth has made mobile marketing and a mobile-optimized Web presence even more important for local marketing, especially since a majority of searches on smartphones are for local content.

The use of social media on mobile devices has also grown. Nearly 25% of the entire U.S. population (32% of U.S. mobile phone users) use social media on their mobile devices. Experts predict that this will grow to one-third of the U.S. population (42.6% of mobile phone users) by just 2016. This rapid growth is just one more reason to incorporate a mobile social media strategy into your online marketing. It also means that social networks will continue to add more mobile features and advertising offerings that brands can take advantage of to connect with mobile consumers.

The world of social media continues to evolve, creating an even more complex online landscape. But through strategically building an optimized Web presence for your business, you can integrate social and mobile into your overall online marketing strategy in order to reach more local consumers.

How is your business applying these social media and mobile trends into your marketing approach? What social media trend surprises you the most? Share your thoughts in a comment!


The ReachLocal online marketing blog shares practical tips and advice for those who want to reach local customers online. Learn about online marketing from our in-house experts and thought leaders.

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