On Demand: The Most Popular ReachLocal Webinars of 2014

Learn how to get more leads and customers for your local business with these free, on-demand ReachLocal webinars, which cover a variety of important digital marketing trends. Topics include how to get found on Google, the best tips for search engine optimization, and ideas for marketing to multiple generations.


Webinar: “The Customer Will See You Now: Online Marketing for Today’s Businesses”

If you’re struggling to get your local business seen in Google search results, this webinar is for you. Sponsored by Google, this webinar shares the results of their extensive research on how today’s consumers look for and find local businesses on the web, including mobile. Plus, you’ll also get actionable tips that you can use right away in your business.

Webinar information includes:

  • The most common online purchase paths local consumers take
  • Mobile’s impact on how consumers discover businesses
  • Tips for putting these consumers insights to work for your business


Webinar: “Consumers Found You, Now What?”

The follow-up webinar to “The Customer Will See You Now: Online Marketing for Today’s Businesses,” this Google-sponsored webinar provides tips on how to convert your website visitors into leads and customers.

You will learn:

  • The role mobile plays in consumer buying behavior
  • Website best practices that help convince visitors to contact you
  • How to use lead management to turn more leads into customers


Webinar: “The 4 New SEO Rules That Get Results”

Effective SEO is about more than just getting your website to rank at or near the top of search engines like Google, Bing, and Yahoo!. But with this webinar, you’ll be able to improve your ROI by learning today’s SEO best practices. You’ll also hear from a local business on how they improved their ROI by putting today’s SEO best practices into play.

This webinar covers how to:

  • Improve organic search results
  • Optimize your website for search on mobile and desktop
  • Use social media and local listings to drive traffic to your website
  • Get real ROI from SEO


Webinar: “Tips for a Modern SEO Strategy”

Learn what’s included in a comprehensive and modern SEO strategy with this webinar presented by ReachLocal’s Sr. Director of SEO, Brian Ledis. You’ll also get his tips on building a successful SEO program for your own business.

You’ll learn:

  • The impact of an outdated SEO strategy
  • Why content creation and local optimization are so important in modern SEO
  • How to put SEO best practices to work in your own business
  • How our ReachSEOTM solution provides modern SEO and real ROI


Webinar: “Millennial Marketing: Targeting Gen Y, Gen X, and Boomers Too”

Millennials — also referred to as “Gen Y” — are today’s newest consumers, and the first generation to grow up with the Internet and social media as part of their daily lives. As such, they present a unique set of marketing challenges businesses must learn in order to reach them effectively. And how about marketing to Gen X and Boomers? What’s the best way to target these two distinct generations? This webinar breaks it all down for you.

This webinar explains:

  • The growing buying power and influence of Millennials and what it means for your business
  • How to market to Millennials using social media
  • How Millennials, Gen X, and Boomers search for your business
  • Tips for successfully converting leads from each generation into clients


Which webinars will you be watching? Let us know in a comment below. And be sure to check out the ReachLocal blog throughout 2015 for announcements about new webinars from our marketing experts.


Amy Neeley

Amy enjoys helping small- and medium-size businesses (SMBs) navigate the online marketing world with tips, trends, and best practices they can use. She has written for Fortune 100 companies, non-profits, and SMBs, and her articles have been featured on sites like Yahoo! Small Business Advisor, MarketingProfs.com, and other industry publications. Amy can often be found walking her dogs, Lola and Marlo, and keeping up with the news via Twitter.

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