Online Display Advertising on the Rise [Study]

Thinking about spending marketing dollars on online display advertising? You’re not alone. According to findings published by Econsultancy, in association with Rubicon Project, companies continued to increase their spending on online display advertising during the past four years. The study, “Online Advertisers Survey Report,” notes that 67% of respondents indicated they increased their online spending, compared to 57% of respondents in 2009. Just 14% of respondents indicated they decreased their online display advertising.

In his recent article, writer David Moth notes that this trend is a combination of a stabilizing economy and increased confidence in online display advertising’s ability to deliver value.

The survey asked 1,000 advertisers and publishers, “Has your spending on online display advertising gone up or down in the last year?” The responses are illustrated in the chart below.

Are you planning on allocating your marketing budget toward display advertising?

ReachLocal offers online display advertising and retargeting to help SMBs build awareness online. Learn more about our services.


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