Google Places Optimization: The Devil’s in the Details with Local Listings

Building a dynamic Web Presence is the key to helping local consumers discover your business when they search for products and services online. And, since 86% of local consumers use the Internet to find a local business, with search being the top way people look for products or services online, showing up in local search is an important goal for any local business.  And, one important factor in your Web Presence is to have a strong Google Places page so

4 Compelling Reasons Every SMB Should Claim their Local Listings

If you’ve ever used a search engine like Google to find or research a local business, you know how vital online local listings are for promoting and managing your own web presence. From increasing your ‘shelf space’ on the search engine results pages to helping you manage your online reputation, claiming your local listings on review and directory sites is a worthy investment that can yield a lot of return. 1. Directories and Review Sites Boost Your SEO. It’s a

3 Ways to Entice Tourists to Your Local Business this Summer with Listings

Whether you live in an area with a number of tourists or you’re just looking to attract more new customers this season, updating and managing your local listings is an easy way to make sure your business is visible online. Here are three ways to entice tourists (and locals) to your business this summer with listings. 1. Attract Searchers through Google Maps with Google My Business Is your business showing on Google Maps when people search for products and services

Google Local Services Ads for Real Estate: 5 Reasons You Need Them Now

You know the importance of search advertising when it comes to getting in front of home buyers, sellers, or renters for your real estate business. The majority of home buyers begin their search on search engines, so if you’re not showing up at this critical step in the journey, you could be missing out. And, with Google’s Local Services ads, available for real estate businesses, you can take your search advertising to the next level by establishing a baseline of

SEO & Local Citations: How Google My Business Helps You Get Found

Did you know consistent and accurate local listings is one the factors Google considers when determining what sites to show in search results? Because Google wants to provide searchers with the best and most accurate information, it looks for businesses that present a consistent presence across the web, which includes local citations like listings and review sites. One of the most valuable citations for your online presence is Google My Business. Here are a few tips that can help you

What’s it Like to Intern at ReachLocal? Hear from This SEO Intern

At ReachLocal, we’re proud to work with a number of amazing interns throughout the year looking to get more experience in the digital marketing field. One of our interns, Meha Mandhana, was kind enough to sit down with us to talk about her experience interning with the SEO team in our Plano office. Hi, Meha! Thanks so much for your time today. Why don’t you start by telling us a little bit about yourself? I am currently wrapping up my

Why National Brands are Going Local for Marketing

National brands are largely taking a local approach to marketing their business. But, why? With the power of a big name behind them, do they really need to focus on local to get more customers and grow their business? The answer is a resounding YES. Here are five reasons why national brands are going local for their marketing. Consumers Search with Local Intent I don’t know about you, but when I search for a business, I’m typically using some kind

3 Ways Wearables are Impacting Local Marketing

Throughout the past few years, many tech companies have jumped on the wearable device bandwagon ranging from watches, glasses, and even wedding rings. Tracking everyday data was already getting more convenient through the use of smartphones, but with the rise in wearables, businesses have the opportunity to collect more data than ever about their potential customers. How will these developments change your business’s marketing strategy? Are you targeting consumers in the best way possible — through the items that they

SEO + Listings: The Superpower Your Web Presence Needs

Are you looking to save your online presence? Combining SEO, or search engine optimization, and listings can be the superpower you need to rescue your business from being lost amongst the league of other websites on the internet. Learn how SEO and listings work together to superpower your presence online. Show Up Organically with SEO A good SEO strategy can help your business stand out from your competitors and the billions of other websites on the internet that are getting

4 Ways This Auto Business Grows with Digital Marketing from ReachLocal

When Shawn Beecher, owner of Mobile Empire Detailing, was starting his businesses, he didn’t have a large budget for advertising but knew that online marketing was essential for growth. He wasn’t sure how to get started with getting his business online, so he partnered with ReachLocal for search advertising and SEO to establish a presence on top search engines like Google and get more customers. Within the first year of working with ReachLocal, his business grew by 130%. But, ReachLocal