When Cory “Redd” Redding, former NFL player and owner of Redd’s Barbershop in Austin, Texas, started thinking about expanding his business nationwide, he knew he needed to invest in some kind of digital marketing to increase his current customer base and attract quality leads. After speaking with a Redd’s Barbershop regular and ReachLocal employee, Redding started using ReachSearch™, ReachLocal’s search engine marketing solution, to target new leads. Take a look at some of his results.
The ReachLocal team regularly collaborated with Redding and his general manager, Jeremy Howell, to adjust and modify their search engine marketing campaign. Redding and Howell were pleased with the way ReachLocal worked directly with them to maximize the shop’s budget and ensure the campaign was reaching its target market.
More Qualified Leads
Before starting his campaign with ReachLocal, Redd’s Barbershop would see around 20 new customers a month. After they started using ReachSearch, that number tripled. Now Redd’s sees around 60 new customers a month and has noticed improved lead quality. New customers know exactly what Redd’s Barbershop offers and are ready for a haircut or shave upon walking in the door.
In a three-month period, Redd’s Barbershop’s revenue increased 50%, allowing Redding to set his sights on expansion. To learn more about how ReachLocal is helping him reach his goals, watch the video testimonial below.