ReachLocal Product Enhancements Ensure You Get Discovered Everywhere it Matters

ReachLocal Product Updates by Kris Barton

The digital landscape is expanding daily and your company needs to keep pace. There are more places to be discovered, more customers searching online, more conversations occurring. That’s why ReachLocal is introducing new capabilities for improved visibility on local listings, social media and mobile search pages that will help your company project the best image possible in all the places that matter. Take control of your online presence and reputation and be certain your company is putting its best foot forward every time there’s a new online opportunity.

Here’s what’s new:

ReachListings – With more places to be found than ever before, and more competition, you need to ensure that your business listings are always complete and accurate. And now you can – with ReachListings.

ReachListings is an easy-to-use service that scans more than fifty of the most popular online business directories, including Yelp, SuperPages, Citysearch, Yahoo! and more. It looks at information like your business name, address, phone number and hours of operation, and shows you where information is missing or inaccurate and corrects it. ReachListings even lets you instantly enhance your listings with photos and special messages. And, if you’re added to new directories, it makes sure those new listings are accurate too.

ReachListings not only ensures that potential customers can find your business online, it also helps boost your visibility and SEO by delivering the consistency that search engine algorithms require for higher rankings.

Normally a $40 a month value, ReachListings is available for free for the first three months; just visit

ReachCast – Your blog and the way you manage your response to social media and reviews are your face to the world and have a direct impact on your brand. New improvements to ReachCast let you take greater control of social sites to enhance your reputation and image, as well as increase your reach and SEO.

ReachCast now offers an enriched blog with new topic pages to help you get found and drive more traffic, and location pages that support multiple listings to help increase your visibility across the web. Our smart blog knows if viewers are using a tablet or other mobile devices and formats content accordingly for the best view on every device. Five new blog templates, each with updated design elements, including visual font selection and color matching, ensure that your page is eye-catching and appealing. Actively refreshed content helps you get found and enhances your SEO profile for local listings and reviews.

Improvements to ReachCast’s social and reputation management tools give you more curated, newsworthy content on your social pages. We’ve also added additional radar sources to help you find more reviews across the web, auto-generated emails to let you know when you get a new review, and pre-approved social replies to ensure you’re quickly responding to all comments and inquiries.

Improved reporting in ReachCast provides interactive point-and-click viewing as well as greater clarity and added insights into your social and reputation management. Weekly updates include new reviews received, responsive service level agreements (SLAs) and highlights of engagement across social channels. Monthly summaries provide a more in-depth review of social engagement and a summary of reviews and trends in content posts.

Mobile Landing Pages Search engines are the number one way people find businesses in their area. Mobile search is on the rise as consumers look for local products and services while on the go. Now, the thousands of local businesses in the UK, Australia, the United States and Canada using ReachSearch can have their websites optimized for mobile viewing.

It’s simple. In fact, if you’re already a ReachSearch client you don’t need to do anything. ReachLocal will optimize your site for you at no additional cost. It works like this: when a viewer clicks on one of your ReachLocal-generated-ads from a mobile device, ReachSearch’s mobile landing pages feature automatically adjusts your website for the smartphone, tablet or other mobile device being used.

Mobile landing pages pay rich dividends: not only will they increase your Google quality score, they’ll also improve your campaign performance. In fact, ReachLocal clients with mobile landing pages have, on average, seen a 20% decrease in cost per call and click, and an increase in calls.

Make sure you have the tools and technologies needed for your company’s image to be at its best, for it to be part of the conversation and for it to be discovered – wherever and whenever prospects are looking! Call your ReachLocal marketing consultant or 888-644-1321 for more information.




Kris Barton

Kris Barton has served as ReachLocal's Chief Product Officer since February 2012. Previously, he was Chief Operating Officer of multimedia software and platform company Nero AG from 2010 to 2012. Since starting at Nero in 2006, Barton also held the title of Executive Vice President of Global Products, overseeing all product development.

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