ReachLocal Review: Auto Dealer Drives New Business with Digital Marketing

Cadillac of Norwood is the largest Cadillac dealership in New England. They were looking for a way to enhance their web presence and drive new customers to their dealership, and they knew that their target market was actively researching and searching for new and used vehicles online through search engines and social media sites.

So, they partnered with ReachLocal for search advertising, SEO, Facebook advertising, and lead management.

Through ReachLocal’s solutions, they’ve able to attract a number of new customers. They even found that in 30 days, 40% of their site traffic came from their ReachLocal solutions. Their Facebook ads campaign alone drove 2,200 clicks to their website in less than five months.

ReachSEO and ReachSearch, ReachLocal’s search advertising solution, help Cadillac of Norwood own a large portion of the market share on top search engines like Google, and it’s made an impact for their business.

For example, they recently sold a fairly rare vehicle to a buyer who traveled from out of town to purchase the car from a competing dealership. After a bad customer experience there, he searched on his mobile device for this vehicle at a nearby dealership. Cadillac of Norwood popped up in search results, and the customer purchased the car from them that day. Without a strong presence on search engines through a paid and organic approach, Cadillac of Norwood could have missed out on a sale.

Read more ReachLocal reviews on our website, and download Cadillac of Norwood’s full case study to see more of their results.

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Stephanie Heitman

Stephanie is the Sr. Marketing Manager for USA TODAY NETWORK | LOCALiQ. She has experience in digital marketing, social media management, and content creation for SMBs. Stephanie specializes in helping businesses improve their online reputation and appreciate the impact social media and digital marketing can have on their brand. When she isn't researching the latest online marketing tips and trends, she enjoys watching reality TV with her husband and her dogs.

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