ReachLocal Review: Facebook Advertising Helps College Reach Marketing Goals

At ReachLocal, we love seeing how our digital marketing solutions have helped real local businesses reach their marketing goals. One client, Santa Ana College in Orange County, CA, used our Facebook advertising solution to reach their marketing goals that included driving enrollment applications, increasing Facebook page likes, and reaching their target audience.

The team at Santa Ana College wanted a way to attract more prospective students and increase awareness of their college on Facebook. They knew their target audience was active on Facebook and that Facebook advertising would provide them with an effective way to reach that market. But, they weren’t sure how to effectively set up a campaign and realized the ongoing management would be time consuming to maintain.

Since Santa Ana College was working with ReachLocal for their paid search advertising campaign, they turned to ReachLocal to run Facebook advertising for them as well. The ReachLocal team set up a Facebook advertising campaign for them using ReachSocial Ads™ to help them reach their marketing goals.

After running Facebook advertising, Santa Ana College reached more than 110,000 prospects, received more than 2,800 ad clicks, and generated 139 new page likes.

“We thought a long time about using Facebook to drive enrollment but haven’t had the time or expertise to manage it ourselves,” said Judy Iannaccone, director of public affairs and publications at Santa Ana College.

“ReachLocal has provided the right level of expertise and service to make this simple for us – and it’s delivering results.”

To read their full ReachLocal review, download the Santa Ana College case study now. Plus, learn more about how ReachLocal can help your reach your Facebook advertising goals with our ReachSocial Ads solution on our website.

Stephanie Heitman

Stephanie is the Sr. Marketing Manager for USA TODAY NETWORK | LOCALiQ. She has experience in digital marketing, social media management, and content creation for SMBs. Stephanie specializes in helping businesses improve their online reputation and appreciate the impact social media and digital marketing can have on their brand. When she isn't researching the latest online marketing tips and trends, she enjoys watching reality TV with her husband and her dogs.

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