As a local business owner, your primary goal for your digital marketing campaigns is getting more calls and leads. Do you have a complete paid, organic, and website strategy designed to capture more leads for your business? How can you tell if your marketing tactics are actually bringing in leads? Are you spending money in the right places? Is your website losing leads? These are just a few of the questions you may ask yourself when you don’t have a real way to gauge the effectiveness of your marketing efforts, like search advertising, social media, and even your website.
One ReachLocal client, Orinda Academy, a college preparatory school in Orinda, CA, relies on ReachLocal’s ReachSearch™ search advertising, ReachCast™ social media marketing, and ReachSite™, a mobile-responsive website solution to increase calls and leads to their business.
And now, with ReachEdge™, Founder and Head of Orinda Academy Ron Graydon, can trace all their marketing leads back to these specific marketing tactics, giving them confidence that their efforts are really paying off.
“We received more inquiries online, more phone calls,” said Graydon. “We felt we could trace it right back to the development and work with ReachLocal.”