ReachLocal Review: Multifamily Client Grows Traffic with Search Advertising

Multifamily businesses like Brookwood Management Company often turn to Internet listing services like Apartments.com to attract people who are using search engines like Google and Bing to find a leasing company in their local area.

But as similar businesses know, this isn’t always enough to drive the traffic and leads needed to fill their vacancies.

When Brookwood’s marketing manager Ben Boyd started looking for ways to expand his efforts beyond, he contacted ReachLocal to help him increase leases for commercial, multifamily, and senior living properties in the North Canton, Ohio, area.

With the help of ReachSearch™, our search engine advertising solution, local searchers can now find Brookwood Management Company on a variety of search engines, which drives more traffic to its website. After using ReachSearch for several months, Boyd says Brookwood Management Company reached a 99% occupancy rate across all their properties.

“Since starting to work with ReachLocal, we’ve certainly noticed a marked improvement in not only the quality of our leads but also our cost-per-lead,” Boyd said.

Watch the entire ReachLocal review video below to hear about all the results Brookwood Management Company achieved with ReachSearch, and read the full case study here.

To learn more about how ReachLocal’s solutions work to help our clients reach their business goals, visit our website and check out what other clients have to say about working with ReachLocal in these testimonials.

Stephanie Heitman

Stephanie is the Sr. Marketing Manager for USA TODAY NETWORK | LOCALiQ. She has experience in digital marketing, social media management, and content creation for SMBs. Stephanie specializes in helping businesses improve their online reputation and appreciate the impact social media and digital marketing can have on their brand. When she isn't researching the latest online marketing tips and trends, she enjoys watching reality TV with her husband and her dogs.

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