ReachLocal Services Spotlight: Meet Some of Our Marketing Experts

At ReachLocal, we have many intelligent, interesting, and inventive employees who contribute to our success. Our group of Marketing Experts is responsible for running our clients’ PPC campaigns. In this services spotlight, we introduce you to a few members of the Marketing Experts team and share what they love about working at ReachLocal.


sarah-jenkins“I love working at ReachLocal because of the camaraderie in the office and the impact I am able to make for small businesses all across the US and Canada. It’s a good feeling knowing that the work I do can directly help someone grow their business they have built from the ground up. At the end of the day, that’s the most rewarding.”

Sarah graduated from the University of North Texas with her BS in recreation, event, and sport management with a focus on event management. She joined the ReachLocal team in March 2016 and is certified in Google AdWords and Bing Ads.

She prides herself on her ability to provide clients with a full marketing consultation through her experience with social media, SEO, and website design along with PPC and other digital marketing expertise.


adrianna-lacarra“At ReachLocal, I walk into a place where everyone is so genuinely nice and helpful – not just to our clients, but to one another. It’s so refreshing that everyone has a positive attitude and really wants to help. It’s nice to be a part of that, and even on a Monday, it’s a pleasure to come to work!”

Adrianna earned her MBA with a concentration in marketing from the University of Dallas. There, she fell in love with marketing and how it can dramatically change the course of a business.

Her true passion is working with clients and helping them grow their business. She loves giving them new ideas and using her expertise to support them. In her spare time, Adrianna enjoys giving back to her communication through volunteer work. She unwinds through yoga or long walks with her dog, Addison, the cutest cocker spaniel in Dallas.


alyssa-mohammed“I love that ReachLocal truly focuses on local businesses. I have had the opportunity to see so many businesses grow while partnering with ReachLocal and it truly is heartwarming that all of the hard work put into each and every campaign makes a difference.”

Alyssa joined the ReachLocal team in November 2014 and is Google Display Certified and a Bing Ads Accredited Professional. She received her BA in public relations and advertising from The University of Texas at Arlington.

Her detail-oriented personality and enthused work ethic help her create and manage successful online advertising campaigns for business of all sizes. Outside of work, Alyssa volunteers as the marketing director for a non-profit organization.


hal-norrils“I love the challenge of working at a company that is on the cutting edge of digital marketing that also provides opportunities to broaden my digital marketing skill sets. Working at ReachLocal provides an atmosphere of encouragement with everyone wanting to share their knowledge with others. Also, our clients each present unique opportunities to ‘think outside the box’ in creating profitable solutions to meet their marketing needs.”

Hal received his Bachelor’s degree in management and a Master’s degree in marketing at the University of Cincinnati. He joined the ReachLocal team in March 2016 after years of experience as a digital sales and marketing consultant.

He enjoys providing digital marketing solutions to businesses looking to enhance their marketing presence in the digital world.


justin-tucker“The best thing about my current position is getting to form a strong relationship with my clients.  Having my clients tell me about the tangible returns from their campaigns and thank me for my efforts is perhaps the most rewarding part of this job.”

Justin graduated from Missouri State University in May 2007 and immediately entered the world of SEM. He joined the ReachLocal team in 2014 and has a wealth of knowledge in online directories, search engine marketing, and display advertising.

He offers his clients a hands-on, consultative approach to help them reach their marketing goals and have a great experience with ReachLocal. Outside of work, he spends time with his wife and kids.


nicky-tulig“The most rewarding piece of working with my clients is when all our hard work pays off. I love when I get a call from an advertiser asking me to slow down their campaign because they’re getting too many leads or strategizing with an advertiser as they expand and open the second location for their practice. It feels great watching them grow knowing you’ve played a part in the success.“

Nicky graduated from Texas Christian University in May 2013 and stared working on the corporate side of retail as a digital content coordinator. She joined the ReachLocal team in early 2016 and is certified in Google AdWords, Bing Ads, and Google Analytics.

Her high energy and attention to detail is crucial to providing her clients with the most valuable experience throughout her campaign.


Lee May“I like working at ReachLocal because of the amazing relationships I’ve built with both my colleagues and my clients. ReachLocal has the best clients. Plus we can wear jeans every day of the week!”

Lee joined the ReachLocal team in December 2013. He has a passion for technology, a conviction for follow-through, and an ability to see the big picture strategy. He enjoys getting his clients excited about taking their business to the next level.



screen-shot-2017-01-09-at-3-15-32-pm“I enjoy the inclusive environment at ReachLocal and the drive to always learn more.”

Carlos graduated from the University of Texas at Dallas with a BS in business administration and a Master’s in emerging media and communication.

He joined the ReachLocal team in early 2016 after spending nearly a decade in supply chain roles.


We love our Marketing Experts and are so proud of the work that they do! And, we’re proud of the contribution they’ve made to our recent recognition from Google as Google’s Quality Account Champion. Read more about our Google awards here.

Stephanie Heitman

Stephanie is the Sr. Marketing Manager for USA TODAY NETWORK | LOCALiQ. She has experience in digital marketing, social media management, and content creation for SMBs. Stephanie specializes in helping businesses improve their online reputation and appreciate the impact social media and digital marketing can have on their brand. When she isn't researching the latest online marketing tips and trends, she enjoys watching reality TV with her husband and her dogs.

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