This week, we were honored to participate in the 2014 CeBIT Australia conference, a premier business technology event in the Asia Pacific Region. This prestigious setting enabled us to share the floor with other top industry and technology leaders like Salesforce, IBM, and Intel.
At the event, Chief Marketing Officer Todd Ebert shared his insight about how technology is impacting online marketing and how ReachLocal is leveraging this trend. In his presentation, 7 Pillars of Modern Marketing, he explained how technology and strategy work together to drive success in the local and online marketing space.
During his presentation, Ebert discussed concepts like creating useful customer experiences, integrating sales and marketing initiatives, and leveraging marketing automation tools. Check out the full presentation to see all seven modern marketing pillars and how ReachLocal is applying them to our own marketing strategy.