ReachLocal’s Kris Barton Speaks at BIA/Kelsey’s ILM West

ReachLocal's Kris Barton Speaks at BIA/Kelsey's ILM West

Today, Kris Barton, Chief Product Officer, presents at BIA/Kelsey’s Interactive Local Media (ILM) West 2012 Conference in Los Angeles. This conference focuses on the local opportunity for digital media, marketing, and promotions.

In this panel, entitled SuperForum: Sales Force Transformations, Barton will discuss successful sales strategies and metrics companies can use to revamp their sales force and sales channels to win with local business clients.

This engagement comes on the heels of ReachLocal President Nathan Hanks’ keynote at BIA/Kelsey’s SMB Digital Marketing 2012, in which he presented 5 key ways online marketing companies can win in local. As a leader in online marketing, ReachLocal continues to demonstrate our strength in the local space.

Kris Barton joined ReachLocal as our Chief Product Officer in February 2012. In this role, he leads the development and growth of our suite of online marketing solutions. Visit the ReachLocal website to learn more about our offerings for SMBs.



The ReachLocal online marketing blog shares practical tips and advice for those who want to reach local customers online. Learn about online marketing from our in-house experts and thought leaders.

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