Local listings are not only an important search ranking factor, but they’re also a valuable resource when it comes to researching local businesses online and making a purchasing decision. So, having incomplete or incorrect business information on your listing sites, like an old address, inaccurate hours, or a mis-typed phone number, makes it that much harder for potential customers to find your business or contact you. This provides a negative user experience and decreases the chance that consumer will continue engaging with your business – and visit a competitor instead.
Last month, we asked our readers about their business information on local listings like Google My Business, Yelp, Superpages, and more. Of those who participated in our poll, 100% said they had found incorrect information about their business on a listing site.
Have you ever found incorrect information about your business? Let us know in the comments!