Report: 70% of Local Businesses Use Social Media to Drive Growth

A recent ReachLocal survey of more than 500 local businesses revealed that 70% of local businesses use social media marketing to drive growth. Another 20% of respondents said they plan to use social media to drive growth in the future. Business growth includes generating social fans and followers, building brand awareness and engagement, driving website traffic, and getting leads from social media.

The top social sites local businesses report actively using to market their businesses are:

  • Facebook – 75%
  • Twitter – 48%
  • Google+ – 40%
  • LinkedIn – 40%
  • YouTube – 35%

These responses reveal just how valuable an active social media presence is to help local businesses achieve a wide range of marketing and sales goals.

Learn how to drive growth for your business with these social media tips.

View the full results from our brief survey in our infographic, and let us know if your business is using social media marketing or advertising to drive business growth in the comments!

May LMM Infographic

Stephanie Heitman

Stephanie is the Sr. Marketing Manager for USA TODAY NETWORK | LOCALiQ. She has experience in digital marketing, social media management, and content creation for SMBs. Stephanie specializes in helping businesses improve their online reputation and appreciate the impact social media and digital marketing can have on their brand. When she isn't researching the latest online marketing tips and trends, she enjoys watching reality TV with her husband and her dogs.

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