Report: 84% Plan To Spend More Time on Marketing in 2016

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A 2014 study found that small businesses spent an average of 20 hours a week on their marketing efforts. With the growing complexity of online marketing, it makes sense that local businesses spend more time on marketing year-over-year in order to accommodate all the different types of marketing tactics available to them, such as social media marketing, search engine advertising, SEO, display advertising, and more.

Last month, we surveyed local business owners and marketers to learn how they were planning to market their business in 2016. When we asked how much time they are planning to spend on their marketing next year, a whopping 84% of respondents said they plan to spend more time on marketing in 2016 than they did in 2015.

It’s great to see that local business have noticed the importance of a strong marketing presence and are planning to spend more time marketing their businesses in 2016.

View the results in our infographic and let us know which types of marketing your local business is looking to spend more time on in 2016 in the comments below.

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Karla Jackson

Karla is the Social Media Manager at ReachLocal. She has experience in digital marketing for SMBs and focuses on creatively integrating social media into the content and communication strategy. She is also very passionate about employee advocacy and strives to find ways to amplify employee engagement online. When she isn't discovering new ways to improve her social media tactics, she enjoys yoga, traveling, and food.

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