Do you know if your website is optimized for local search? For many local businesses, optimizing their sites for local is an afterthought rather than a core search strategy. But, it’s incredibly important to capture traffic from searchers in your local area. Are you missing out on quality traffic because your site treats local optimization as an afterthought? Keep reading for five ridiculously simple onsite tactics you need to use to boost your website in local search.
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5 Ways to Boost Your Website’s Local SEO
1. Add Contact Information To Your Website
Since consumers are looking for local information via Web and mobile, it’s vital that your (mobile-friendly) website includes your local contact information, like your address or local service area, phone number, directions, and a map. This will help your site get found when consumers search for explicitly local terms such as “dentist near 75093” as well as when they’re shown localized results for terms that search engines detect local search intent for. Plus, when local searchers visit your site, this information will help them convert, either by calling you, filling out a form, or visiting your location.
2. Optimize Your Site’s Metadata
The metadata in your website’s code is a critical part of your onsite SEO, so make sure it’s optimized for your location keywords as well as keywords and terms related to your core product and service topics. Using a geo-targeted phrase like “Arlington Affordable landscaping” naturally in your page titles, headlines, and meta-descriptions will help your site show up in organic search results for searchers in that specific area who are looking for landscaping services. In addition, the content in your metadata can populate in the local search results, so local searchers may be more likely to click on your link instead of a competitors’ if it clearly meets their needs.
3. Configure Local Markup
Another boost to your website’s SEO is something called local or semantic markup. This means using a specific language, or code like Schema.org to provide search engines with additional, specific details about your business, like your business type, address, phone number, URL, and more. This information is only visible to search engines, but it’s important, because it allows you to have more control in clearly communicating these vital details to search engines so they can properly index it and better match it to specific searches. Using local markup on your site could help it gain visibility in organic search results for local searches.
4. Use Local Keywords in Strategic Website Content
Not every page on your website should include local information, especially if it has nothing to do with the content on the page. After all, you want to avoid keyword stuffing or using unnatural keyword patterns. But, there are some types of content you can create that make sense to contain local information. For one, you can add testimonials and reviews to a dedicated page about your local customers and include local information about the customer or project. For instance, you could add a review from “Cindy, a happy customer in Plano, Texas!” or a before-and-after picture of a “kitchen remodel in Plano.” Remember to only add local information where it naturally makes sense to appear, but think strategically about the types of content you can provide that will add more value to local searchers.
5. Write Blog Posts About Local Topics
Is your business involved in your community, local events, charities, or trade shows? Or maybe you’re opening a new store or venturing into a new service area. Take advantage of any locally based activities — even the smallest ones — and write about them on your business blog. This is a great way to boost your visibility in local conversations – and as a bonus, you may find that your local fans and followers on social media sites naturally share these types of posts, helping boost your SEO efforts.
There are dozens of local topics you can write about on your blog and share across your social profiles, but you may need to get creative to think about how to do this for your business. For instance, you can share industry tips related to the weather in your local area, a success story featuring a local customer, or an interview with a local product or service expert. By driving interest and engagement from your local community, you can boost your social signals and get found by more local searchers.
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What are you doing on your website to get found by searchers in your local area? Share your thoughts in a comment! And, check back to learn about the offsite tactics you can use to boost your local search traffic.