3 Tips to Step Up Your Social Media Game

There are countless blogs about tips and tricks on Facebook and how to step up your marketing game. Some strategies are focused on conceptual knowledge that can be hard to implement whereas others are easily actionable. These tips are designed for the latter, so let’s jump right to the point. 1. Take Your Imagery More Seriously Not every photo is equal in terms of quality, and there’s no place this is more painfully true than Facebook and Instagram. There are…

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Laying the Foundation to Your Search Marketing Campaign

When you’re on the prowl for a new restaurant, barber, or dentist, how do you go about finding your next go-to spot? Our guess is an internet search. Google receives 3.5 billion searches in just one day! The number of daily internet searches continues to grow, and it is only projected to pick up more speed. As the algorithm of online advertising changes every day, it is essential that you stay on top of the current trends to ensure you’re…

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Discover These Hidden Video Marketing Secrets from the YouTube Pros

It’s no secret that YouTube is ground zero for influencers and lifestyle gurus to launch their brands. Try any search on YouTube, and you’ll see results from people just like you and me – but with one key difference: They have thousands (or even millions) of subscribers waiting for their next video with bated breath. These YouTube pros have made a name for themselves by capitalizing on their interests. Whether it’s makeup, cars, the latest gadgets, and more – you…

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Out of Office: How to Keep Business Going & Leads Coming In

Are you going on vacation this summer and worried about how your business will get new leads while you are soaking up the sun? If you have the right strategy in place, you won’t have to worry about staying top of mind with potential customers while you’re out of the office. Enhance your digital marketing strategy to keep leads coming in while you are “Livin’ la Vida Loca” this vacation season with these tips. Targeted Email Marketing Email marketing is…

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Best Practices for Review Response

There’s a lot you can learn from online reviews, and they can be a valuable tool for improving your customer service. Handle them incorrectly, however, and you could be left with a PR nightmare. There’s no need to be intimidated: review response can be expertly handled if you understand a few key points. It’s important to understand that today’s consumers are savvy. They don’t want templated responses but instead prefer to feel like they are communicating with an actual person…

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Social Media Snafus That Will Leave Your Pages Desolate

Being present on social media and engaging with active users is important when creating a great online presence. However, it can be easy to make mistakes if you don’t understand just how to manage, develop, or post captivating content to your business’ pages. Using social media is a great way to interact with potential customers, but do you know exactly how to use it? Be sure not to make these common social media marketing snafus: Not Creating a Social Media…

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Don’t Make These Heartbreaking Marketing Mistakes

Whether you’re a small or large business, no company wants to lose time or money for digital marketing mistakes. You could spend hours implementing your new marketing strategy, or a large portion of your budget for a marketing tactic but generate little results without truly understanding where you may be going wrong. Ensure that your next campaign will be successful by following these few crucial tips: 1. Not Advertising Where Your Target Audience Is Digital marketing gives you an abundance…

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4 Ways to Make Leads Fall in Love with Your Business

With the rise of the internet and smartphones, digital access has been changing consumer behavior. Local businesses often have to compete with well-known, national brands without exceeding marketing budgets. But consumers want to support local, so here are four easy ways for you to create a marketing plan that sticks to your budget and gets customers to fall in love with your business. 1. Build Your Story & Brand Today, many consumers are interested in the values businesses represent, and…

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Valentine’s Day Shopping Habits & What They Mean for Local Businesses [Infographic]

With Valentine’s Day right around the corner, we wanted to know how consumers were shopping for their loved ones and how those shopping habits impact local businesses. So, we surveyed 265 consumers all about their Valentine’s Day shopping plans and preferences. We asked how they shop, what kinds of gifts they like to give, what turns them off from a business, and more, and we found some interesting results. Check out the infographic below to learn the surprising Valentine’s Day…

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Where’s the Love? 4 Ways to Get More Online Reviews

What’s better than a Valentine’s Day card for your business? A great review! Studies have shown that consumers trust online reviews as much or more than a personal recommendation. That means that your consumers, and maybe even you, trust a review from a stranger on the internet as much as you’d trust a recommendation from a friend or coworker. So, what do you do when your online review sites aren’t getting any love? Here are four tips to get more…

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