3 Digital Marketing Tips for Seasonal Businesses

Are you a seasonal business struggling to figure out the best digital marketing strategy to keep your business in front of prospects and customers all year? As we move into the fall and winter seasons, some business owners find themselves wondering what to do until it warms up again, while other businesses are preparing to ramp up business. Use these three tips to market your seasonal business year round. 1. Build a Solid Online Presence A solid online presence comprising…

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How to Spot Fake Business Reviews Online

You know what they say: not everything you read on the internet is true. And while online review sites are a great place to look up a business or a product for more information, there is a possibility that what you are reading online may not be true. For example, did you know that up to 15% of online reviews are fake? That’s why you should always be on the lookout for fake business reviews, both as a business owner…

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How to Eclipse Your Competitors

Do your competitors shine as bright as the sun? Are you looking for a way to block them out so your customers and prospects give you all their attention (and business)? Here are three ways to eclipse your competitors. 1. Be Everywhere (Online) Just like the #Eclipse2017 has been everywhere – from the news to social media – your business needs to be everywhere online, too. A comprehensive digital marketing strategy that includes a paid and organic approach is your…

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Are You Mismanaging Your Leads? A True Story

I love birthday parties, and this year, I decided to throw together a party for myself. My goal was to entertain my inner-child, friends, and family during the festivities, and I immediately started searching for vendors who could help me accomplish the party of my mid-life crisis dreams! As I went through the planning process, it was surprising to me how difficult it was to get returned calls from companies who were spending online advertising dollars to get my attention….

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4 Digital Marketing Lessons You Can Learn from Real SMBs

Venturing into the world of digital marketing can seem overwhelming for small and local businesses. You know you need to be online to grow your business, but how do you get started? What tools do you need to be successful? One of the easiest ways to answer these questions is to learn from real SMBs who have been successful in digital marketing. So, here are four digital marketing lessons you can learn from real SMBs. Build on a Solid Foundation…

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Get Out of the Office: How to Stay Connected to Your Business

Do you have a hard time cutting the cord to your business if you need to step away? And do you worry about missing out on leads and new customers when you’re away from your business? Here are four tips to help you stay connected to your digital marketing while you’re out of the office: 1. Delegate the Work (So You Don’t Miss Out on Leads) Did you know that 50% of consumers give their business to the first company that…

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Game-Changing Lead Response Tips & Tricks

You’ve done it. You’ve finally got a marketing program that works! Your phone is ringing, your inbox is full, and maybe you’re even seeing more new faces in your store. But while traffic is up, business isn’t booming like you’d expect it to be. What gives? Like the old adage, you can lead a horse to water, but you can’t make it drink. Your marketing can bring you leads, but it typically can’t close business by itself. Once leads contact…

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I’m Doing Search Advertising, Now What? 4 Tips for Success Beyond PPC

Some advertisers think search advertising is all they need to be successful, a belief that stems from its fast, demonstrable results. Running a PPC campaign can yield great results alone, but diversifying your marketing strategy can enhance its performance overall. A comprehensive strategy includes a blend of components across several different tactics that target consumers at various stages in tandem to drive a higher ROI. Get the most out of your digital marketing by incorporating these four strategies into your…

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4 Digital Marketing Tips to Keep Your Business Hot this Summer

This summer is hot! But is your business? Summer is a great time to reach out to more local prospects, so don’t let your online presence or digital marketing suffer in the heat. Instead, get your business on this summer’s hot list with these quick tricks. Update Your Web Presence Updating your social media pages is a quick and effective way to reach your target audience. Remember to keep posts relevant, and maybe even change things up by posting seasonal…

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Summer-Ready Social Media Post Ideas to Steal

Ah, summer. The weather is warmer, the days are longer, and people are taking breaks from school or work. But, you know what they’re not taking a break from? Social media! So, your business shouldn’t either. To make it a little easier on you this summer, here are four social media post ideas to steal. 1. Hold a Summer Social Contest If you’re looking for an easy way to increase engagement on social media this summer, why not let your…

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