3 Marketing Habits to Break in the New Year

You know that your products and services are just what your target audience needs. You’ve shored up your operations to reduce costs. You may have even revamped your marketing. Everything about your business should be propelling you to a brighter future. So, why isn’t it? Businesses make mistakes every day that can lead to closure. This is painfully true when it comes to marketing. Here are three marketing habits you should break in the new year. Relying Strictly on Unpaid…

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Measuring Your Marketing: Our Recipe for Success

One of the major frustrations we hear from local businesses time and time again is around knowing what aspects of their marketing is actually working to impact ROI. This is especially true for businesses just starting out in general or taking the first steps in the digital marketing realm after years in business. When you’re new to the game, it’s hard to understand the rules. So, from our perspective, the best thing any business owner can do is take the…

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Give the Gift of Great Customer Service: 4 Tips

The holidays are a time of fierce competition for services and retailers, and now is the time to think about what your business can provide that your customers can’t get anywhere else. You may have some great holiday offers ready, but how is your customer service? Enter the fray of the holiday season with these tips. Be Friendly Great customer service starts the moment you start talking to a lead, and the way you treat them during the first conversation can…

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Why Leads Give You the Cold Shoulder & What to Do

You spend a lot of time and money driving leads to your business. But if you aren’t turning those leads into customers, you’re not getting a return on investment. Converting leads isn’t always as easy as producing them, and many business owners have the shared pain point of having leads go cold after the initial inquiry. So, why do leads give you the cold shoulder, and what can you do about it? I’ve found there are often recurring themes for…

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Last-Minute Tips for Small Business Saturday

With November racing to a close and the official launch of the holiday shopping season just a few days away, that only means one thing: It’s time for Small Business Saturday! At ReachLocal, we love local businesses, so Small Business Saturday is something we look forward to every year. There’s nothing better than getting out, discovering new businesses, and supporting your local community. So, with Small Business Saturday coming up this week on November 25 and your plan (likely) in…

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63% Say Supporting Local Businesses is Key for In-Person Buying: Small Business Saturday Insight Poll Tips

In a ReachLocal survey of over 250 consumers, 63% said supporting a local store or community was a key factor in why they choose to purchase or shop at a physical store. This insight underscores just how important it can be to elevate the message of your local ties and community involvement in how you market your business and engage with consumers. Being a local business is a key differentiator that can help you snag more sales. So, how can…

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Phone Call Management 101: 5 Tips You Need to Know

Do you know how your staff is performing on the phone? If you didn’t immediately know how each of your staff members perform on the phone, including what their strengths and weaknesses are, you may not be managing your phone leads to their full potential. Your customer’s experience with your business when they call can make or break a sale. And guess what? Your competitor down the road is wooing those same business opportunities on the phone. Standard phone processes,…

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How To: Maximize Your Search Campaigns for Seasonality

It’s that time of year again, business owners are shifting focus away from consumers’ everyday buying habits and making room for anything and everything that pertains to the holiday season, from Small Business Saturday through New Year’s Day specials. How Does Seasonality Impact Search Campaigns? We can define seasonality as a foreseeable change that occurs during a given period. Marketing experts make it their responsibility to comprehend those changes, including learning about the consumers that search a given target market…

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Non-Retail Businesses: 5 Ways to Get Involved in Small Business Saturday [Infographic]

Small Business Saturday isn’t just for retailers and restaurants! American Express’s Shop Small® initiative is meant to support local businesses across the United States, no matter the business type. So, if you’re a non-retail business and you’re unsure how you can participate in Small Business Saturday, we’ve created this infographic with five great ideas for getting involved this season. Want more Small Business Saturday resources? Check out these blog posts: How to Use Facebook Ads for Small Business Saturday Free…

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The Power of Small Business Saturday: 5 Stats

Small Business Saturday is officially less than a month away! As you prepare to either host a Small Business Saturday event or Shop Small® in your community on November 25, consider these stats that illustrate the power of Small Business Saturday in supporting local businesses. In 2016, according to American Express: 112 million consumers shopped and dined to support Small Business Saturday Over 6,700 small businesses signed up as Neighborhood Champions There were 135 million social media engagements around Small…

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