18 Lead Conversion Terms You Need to Know

While getting a visit to your website or a contact from a prospect is great, those visits and contacts don’t mean much if you don’t use lead conversion best practices to turn them into new customers. So what is lead conversion, anyway? It’s everything a business needs to do to turn prospects into leads and leads into customers. Check out this glossary of 18 important lead conversion terms every local business needs to know. 1. Lead Source: This is the…

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3 Key Reasons Content Marketing is Important for Local Businesses

Did you know that 76% of local businesses use content marketing? But, what exactly is content marketing and why is it important for local businesses? What is Content Marketing? Before we hop into why content marketing is important for local businesses, let’s start with what it actually is. According to Content Marketing Institute, content marketing is defined as “creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and ultimately, to drive profitable customer…

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How To: Scope Out Your Business Competition Online

No matter the size of your business, it’s important to understand the strengths and weaknesses of your closest competitors online. Especially since research shows that 79% of U.S. adults use the internet to make purchases, a business’ online presence is more valuable than ever. If you don’t already know who your local business competitors are, you can conduct a search for your own products or services in your area to see what other businesses appear in the search results, check…

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5 Ways to Create a Better Online Customer Experience

In today’s digital world, your customers are interacting with your business in more ways than just in-person visits and phone calls. They’re interacting with you online – whether through your ads, your website, your social media sites, and more. So, how can you create a positive customer experience across all these online entities? Here are five questions to ask yourself to test whether or not you’re presenting a positive online experience for your customers. Is Your Website User-Friendly? There’s nothing more off-putting than…

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Discover These Hidden Video Marketing Secrets from the YouTube Pros

It’s no secret that YouTube is ground zero for influencers and lifestyle gurus to launch their brands. Try any search on YouTube, and you’ll see results from people just like you and me – but with one key difference: They have thousands (or even millions) of subscribers waiting for their next video with bated breath. These YouTube pros have made a name for themselves by capitalizing on their interests. Whether it’s makeup, cars, the latest gadgets, and more – you…

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5 Signs You Need a System to Track Your Marketing ROI

When it comes to marketing your business, it can be easy to get caught up in staying up with what’s new, managing vendors, and allocating your budget – so much so that you may overlook a key part of your marketing: determining your return on investment. Or, maybe you’re so overwhelmed by all the metrics that you don’t know where to start. Check out these five signs you might need a system to help you track your marketing ROI so…

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7 Ways To Show Your Customers You Love Them

Any business will tell you that retaining customers is easier than acquiring new ones. And, it can be at least five times more costly to acquire a new customer than to keep one, making customer acquisition an important focus for any local business owner. So what can you do to build customer loyalty and show your customers you love them? 1. Create a Customer Loyalty Program Develop and execute a loyalty program that will keep your best customers coming back…

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How To: Respond to a Negative Twitter Reply or Complaint

In the area of reputation management, we spend a lot of time talking about how to reply to negative reviews and complaints. But, what happens when someone posts a negative comment about your brand on a site like Twitter? Since Twitter’s structure and user experience is very different and more dynamic than a typical review site, there’s more potential for a negative comment to spread socially. But, due to the quick movement of content on the platform, responding as soon…

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5 Things You Should Be Saying to Prospects When They Call

What Local Businesses Should Say to New Callers

A phone call is the number one conversion many local businesses want from their prospects. But, when they do call you, does someone answer the phone? And when your staff does speak to prospects, are they asking the right questions to qualify them and move them toward a purchase? For best practices on how to talk to prospects, here are the five call handling best practices every local business should follow. 1. Hello! The simplest answer is often the right…

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5 Ways to Repair Your Online Presence Before the Holidays

The internet has become the go-to destination for holiday shoppers. They use it to research businesses or products, make purchases, and more. So, it’s the ideal time to make sure your online presence is in tip-top shape so prospects looking for your products and services see only the best about your business. And, it’s never too late to make sure your business is prepared! Update Your PPC Campaigns with Your Latest Offers One of the first ways prospects may interact…

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