63% Say Supporting Local Businesses is Key for In-Person Buying: Small Business Saturday Insight Poll Tips

In a ReachLocal survey of over 250 consumers, 63% said supporting a local store or community was a key factor in why they choose to purchase or shop at a physical store. This insight underscores just how important it can be to elevate the message of your local ties and community involvement in how you market your business and engage with consumers. Being a local business is a key differentiator that can help you snag more sales. So, how can…

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Phone Call Management 101: 5 Tips You Need to Know

Do you know how your staff is performing on the phone? If you didn’t immediately know how each of your staff members perform on the phone, including what their strengths and weaknesses are, you may not be managing your phone leads to their full potential. Your customer’s experience with your business when they call can make or break a sale. And guess what? Your competitor down the road is wooing those same business opportunities on the phone. Standard phone processes,…

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How To: Maximize Your Search Campaigns for Seasonality

It’s that time of year again, business owners are shifting focus away from consumers’ everyday buying habits and making room for anything and everything that pertains to the holiday season, from Small Business Saturday through New Year’s Day specials. How Does Seasonality Impact Search Campaigns? We can define seasonality as a foreseeable change that occurs during a given period. Marketing experts make it their responsibility to comprehend those changes, including learning about the consumers that search a given target market…

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Non-Retail Businesses: 5 Ways to Get Involved in Small Business Saturday [Infographic]

Small Business Saturday isn’t just for retailers and restaurants! American Express’s Shop Small® initiative is meant to support local businesses across the United States, no matter the business type. So, if you’re a non-retail business and you’re unsure how you can participate in Small Business Saturday, we’ve created this infographic with five great ideas for getting involved this season. Want more Small Business Saturday resources? Check out these blog posts: How to Use Facebook Ads for Small Business Saturday Free…

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The Power of Small Business Saturday: 5 Stats

Small Business Saturday is officially less than a month away! As you prepare to either host a Small Business Saturday event or Shop Small® in your community on November 25, consider these stats that illustrate the power of Small Business Saturday in supporting local businesses. In 2016, according to American Express: 112 million consumers shopped and dined to support Small Business Saturday Over 6,700 small businesses signed up as Neighborhood Champions There were 135 million social media engagements around Small…

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How Do I Sign Up for Small Business Saturday?

Small Business Saturday, American Express’s program to support local businesses around the holiday season, is November 25 this year. With a little more than a month until the biggest shop small initiative, it’s time to start thinking about how your local business will get involved. So, you may be wondering, “How do I sign up for Small Business Saturday?” Well, the short answer is you don’t have to sign up for anything to participate! Getting involved with Small Business Saturday…

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Tips & Tricks for Turning a Caller Into a Customer

The phone is one of the most powerful sales tools at your office. When a customer calls, they’re either ready to buy or are close to making a buying decision, so make sure your staff is prepared to set the appointment on every single call so no sales opportunities are slipping through the cracks. Here are some easy tips and tricks to implement at your business today to turn your callers into customers. Build Rapport Tone is easily conveyed through…

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The Secret Weapon Your Website is Missing (Hint: It’s Live Chat!)

Picture this: You go to a website to learn more about a potential new doctor. The office is closed, and there’s no way to get the additional information you need before choosing to visit this doctor. You leave the website and go to a competing doctor’s site. You can’t find exactly what you need on their site either, but you notice a chat pop up. You open the chat and get the answer to your question within five minutes. Which…

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Spooky Marketing Mistakes You May Be Making

Do you know what’s scarier than zombies, skeletons, and haunted houses? Not investing your marketing budget in strategies that work to grow your business, or focusing your efforts in the wrong places. Find out five spooky marketing mistakes you may be making and how you can avoid them. 1. Focusing on Keyword Reports for SEO Success Too many local businesses focus on keyword reports to measure the success of their SEO strategy. Keyword reports only tell you where your business…

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Digital Marketing Trends & Strategies to Fall For

When you think of trends, you probably don’t think of something that will have a long-lasting impact on your life or your business. But, the truth is, digital marketing trends can quickly turn into the norm. Take social media, for example. In just two years, from 2014 to 2016, social media marketing and advertising budgets doubled. What started as an opportunity for larger businesses and brands has expanded into the local space, with millions of local businesses now active on…

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