Mobile Advertising: 3 Tips to Directly Reach Customers

Did you know that Americans are now spending five hours per day on mobile phones? Chances are you’re reading this article on a smartphone right now. With so many people spending so much time on mobile devices, it’s only natural as a business owner to think about how you can get in front of those consumers. Here are some ways you can use digital marketing to capitalize on that smartphone screen time. Make Your Website Mobile Friendly One of the

3 Digital Marketing Strategies That Reach Nearby Consumers

Local business needs to attract local consumers. It sounds like a simple goal, but reaching the right consumers at the right time can have many challenges, especially as consumer searching behavior shifts toward journeys – meaning consumers may search the same phrase over the course of a month or so but expect different results as they progress in their buying journey. This solidifies the fact that consumer want personalized results, including results that are near them. In fact, Google found

Case Study: RV Dealers Association Sees Success from ReachLocal Digital Marketing Solutions

What’s better than the RV lifestyle? For ReachLocal client Ontario RV Dealers Association (ORVDA), the answer is nothing. The ORVDA represents over 100 RV dealers in the Ontario area and holds five major consumer shows each year. They live and breathe RVs. Which doesn’t leave a lot of time for marketing. So, when they decided it was time to find a more efficient and effective way to market their tradeshows, they turned to ReachLocal to run a comprehensive digital marketing

3 Ways Wearables are Impacting Local Marketing

Throughout the past few years, many tech companies have jumped on the wearable device bandwagon ranging from watches, glasses, and even wedding rings. Tracking everyday data was already getting more convenient through the use of smartphones, but with the rise in wearables, businesses have the opportunity to collect more data than ever about their potential customers. How will these developments change your business’s marketing strategy? Are you targeting consumers in the best way possible — through the items that they

Mobile Near Me: Attracting Consumers on Vacation

How do you find new businesses when you’re on vacation? If you’re like most people, you search on your phone for specific types of businesses near you. In fact, from 2014 to 2015, “near me” searches increased 130%, with 88% of those searches happening on mobile devices. With summer and summer vacations right around the corner, it’s the perfect time to start preparing to attract vacationers who may be searching for your business when they’re visiting your area. Here are

5 Ways to Give Your Mobile Marketing a Boost

On average, mobile users spend 69% of their total media time each day on smartphones. That means that over half of their individual screen time is on a device no bigger than the palm of their hands that follows them throughout the day as they make all types of purchase-related decisions and research. Mobile ad spend is on the rise, too. A recent study confirms that by 2019 72% of all ad spend will be geared towards mobile. So what

Multifamily Marketing Partnership with ReachLocal Helps Company Sign More Leases

We caught up with one of our multifamily clients, Pinnacle, to talk about their experience working with ReachLocal for digital marketing solutions. Pinnacle first partnered with ReachLocal for search engine marketing, then later expanding to Facebook advertising, geofencing, and retargeting. These solutions now work together to help Pinnacle reach prospective renters that are actively searching for properties on search engines and social media. See what Jennifer Staciokas, Senior Vice President of Marketing & Training at Pinnacle, has to say about

Healthcare Marketing Makeover: 3 Tips to Try in 2018

A new year means new marketing tactics and plans. Digital marketing will continue to grow in 2018, especially in the healthcare industry, so I’ve put together three tips for you to try as part of your healthcare marketing strategy to build your brand and awareness with current and potential patients. 1. Geofencing Would you say you’re addicted to your phone? Research shows that U.S. consumers now spend an average of five hours on their mobile devices, and the majority of

63% Say Supporting Local Businesses is Key for In-Person Buying: Small Business Saturday Insight Poll Tips

In a ReachLocal survey of over 250 consumers, 63% said supporting a local store or community was a key factor in why they choose to purchase or shop at a physical store. This insight underscores just how important it can be to elevate the message of your local ties and community involvement in how you market your business and engage with consumers. Being a local business is a key differentiator that can help you snag more sales. So, how can

Digital Marketing Trends & Strategies to Fall For

When you think of trends, you probably don’t think of something that will have a long-lasting impact on your life or your business. But, the truth is, digital marketing trends can quickly turn into the norm. Take social media, for example. In just two years, from 2014 to 2016, social media marketing and advertising budgets doubled. What started as an opportunity for larger businesses and brands has expanded into the local space, with millions of local businesses now active on