How Non-Retail Businesses Can Harness the Power of Small Business Saturday

Small Business Saturday will soon be here! It’s a day when holiday shoppers across the country take some time to shop small and celebrate beloved local businesses across the country. But what if your local business isn’t in the retail space? How can you participate in the shop small movement and drive traffic to and buzz around your business? The good news is that you don’t have to be in retail to be part of Small Business Saturday. Here are

5 Ways to Harvest a New Crop of Customers this Small Business Saturday

It’s that time of year! The holiday season has begun, and with it, holiday marketing, campaigns, and promotions are beginning to shine. Many small and local businesses are starting to gear up for Small Business Saturday, a movement sparked by American Express that has now made a widespread impact on the idea of supporting small and local businesses during the holiday shopping season. So, how will you cash in on this movement and take advantage of the opportunity to get

Small Business Saturday: 7 Ways to Get Your Business Involved

ReachLocal is proud to announce that we are yet again an official Small Business Saturday supporter! Small Business Saturday takes place the Saturday after Thanksgiving and was originated by American Express as a way to help drive awareness and sales for small businesses as the holiday shopping season gets into full gear. In fact, over 5.7 billion dollars in holiday spending was attributed to the Small Business Saturday movement in 2013. So, will your business take part in Small Business

Make The Most Of Small Business Saturday

This article was originally published on The Shop Small movement is back again this year, encouraging consumers and small business owners to get involved with Small Business Saturday on November 24. With national TV commercials and extensive online awareness campaigns, your local business is bound to benefit. But make sure to do your part by adhering to these four tips to help get the most out this well-publicized event. Socialize your involvement early on. Prior to Small Business Saturday,

Are You Ready For Small Business Saturday? As many Americans are planning their traditional Thanksgiving feast this week, local businesses and conscientious shoppers are gearing up for Small Business Saturday. This year, Small Business Saturday falls on Saturday, November 26 – the day after Black Friday, which follows the Thanksgiving holiday. At ReachLocal, we’ve pledged our support to the Small Business Saturday movement and urge our clients, friends, and family to do the same. That’s because we understand the value and vitality that small businesses provide

ReachLocal Pledges to Support Small Business Saturday

This year, ReachLocal is proud to support Small Business Saturday! After all, as a company that was founded specifically to meet the needs of local businesses, we understand the value and vitality that small businesses provide to the economy, the job market and their local communities. That’s why we’re encouraging our customers, local business owners, to visit the Small Business Saturday page on Facebook to get free in-store signage, e-marketing materials and other tools that will help them make November

3 Digital Marketing Tips for Seasonal Businesses

Are you a seasonal business struggling to figure out the best digital marketing strategy to keep your business in front of prospects and customers all year? As we move into the fall and winter seasons, some business owners find themselves wondering what to do until it warms up again, while other businesses are preparing to ramp up business. Use these three tips to market your seasonal business year round. 1. Build a Solid Online Presence A solid online presence comprising

Shop Small: 5 Local Businesses You Need During the Holidays

When people think about Small Business Saturday and shopping small, they often only think of traditional retailers or local eateries. However, there are plenty of opportunities for local businesses that may not sell holiday gifts to get involved in the shop small mentality. Here are five local businesses everybody needs during the holidays: 1. The Doctor or Emergency Room The holidays are a wonderful time filled with family, friends, and food, but unfortunately, the holidays can also be filled with

Report: 90% Say Supporting Local Businesses is Important to Them During the Holidays

Navigating the holiday season can be difficult for local businesses, especially when you’re not sure what shoppers are looking for or which businesses they’re frequenting. Last month, we asked our readers about their holiday shopping habits, including what’s most important to them as they do their shopping and what types of businesses they support during the holidays. Our results show that 90% of respondents think it’s important to support local businesses during the holidays, and 90% say they support local

6 Social Media Tips Your Business Can Learn from Celebrities

Since the rise of social media, celebrities are seemingly more open about their personal lives than in years before the existence of Twitter, Instagram, and Snapchat. Whether it’s sharing pictures from their exotic vacations or reaching out to fans in the comments, celebrities have developed a certain formula that leaves fans only wanting more. While it may not seem like your local business has a ton in common with these pop culture icons, you can learn a thing or two