Set your DVR: The Dwyer Group to Appear on “UnderCover Boss” Jan. 22

The Dwyer Group

Last month, we were honored to receive our second consecutive win as Vendor of the Year by The Dwyer Group. For ReachLocal, this was a tremendous honor as we were selected by a poll of more than 1,000 franchisees for our outstanding execution of localized marketing.

Now, as the popular CBS reality show Undercover Boss gets ready for a new season, the show will feature Chairwoman and CEO of The Dwyer Group, Inc., Dina Dwyer-Owens on Sunday, January 22 at 8 pm EST. Celebrating its 30th anniversary last year, The Dwyer Group is home to some of the most familiar home services franchise brands, including: Mr. Rooter®, Mr. Appliance®, Mr. Electric®, Air Serv®, Rainbow International®, Glass Doctor® and The Grounds Guys™.

So set your DVRs and join Dina Dwyer-Owens as she goes undercover within her own organization to see firsthand how The Dwyer Group Code of Values – including Respect, Integrity, Customer Focus and Having Fun in the Process – play out in the field!

Angela Epley writes about online advertising & web presence for the ReachLocal blog, which focuses on small business online marketing strategies.


The ReachLocal online marketing blog shares practical tips and advice for those who want to reach local customers online. Learn about online marketing from our in-house experts and thought leaders.

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