Should you Pay for Search Engine Advertising?

Search engine advertising, or pay-per-click advertising, is one of the earliest cornerstones of online marketing. But should it be a part of your Internet advertising strategy today? In our latest Ask ReachLocal video, I highlight four primary reasons search engine advertising should play a crucial role in helping businesses acquire customers online.

The foundation of any business is acquiring new customers, and with so many consumers online, it only makes sense to take advantage of the most effective techniques to generate leads and ultimately revenue.

 4 Reasons Why You Should Invest in Search Engine Advertising:

  1. Fastest way to get leads
  2. Prime real estate on search engine results pages
  3. Measurable ROI
  4. Brand Awareness

Do you use search engine advertising as part of your local business online marketing strategy? Why or why not? Share your thoughts in a comment.

If you have a question for ReachLocal, let us know in the comments and we may just feature our answer in a future edition of Ask ReachLocal.


Mike Merrill is Director of Marketing at ReachLocal and blogs about social media, online marketing, and technology. He also is President of the Social Media Club of Dallas and really likes bacon. 



The ReachLocal online marketing blog shares practical tips and advice for those who want to reach local customers online. Learn about online marketing from our in-house experts and thought leaders.

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