Small Businesses Today Rely on Mobile [Infographic]

It’s already been said that over 50% of Americans will own a smartphone by the end of this year, and that by 2014, mobile devices will overtake desktop computers in terms of usage. In fact, you may already use a smartphone or tablet to socialize, shop, play games, get news, and more.

But how are local businesses using mobile devices? This infographic from Intuit and Column Five shows that many small business employees take advantage of mobile technology to help them to work remotely, use GPS/navigation (40% of Google Maps usage is on mobile), and market their business on social media, among other activities.

Perhaps one of the most compelling stats mentioned in the infographic is that two-thirds of small businesses surveyed said mobile technology is crucial to their operations, and one-third of them would face challenges without mobile apps.

It’s clear that as mobile becomes more and more ingrained in our everyday life, local businesses are embracing mobile technology like iPads to save time, improve productivity, and cut costs.

Is your local business reliant on mobile technology, and if so, what apps do you use? What data in this infographic stood out most to you? Let us know with a comment!

Small Business

Tamara Weintraub

Tamara is a content marketing manager at ReachLocal with over 7 years experience in B2B marketing and has a nerd-level affinity for software and technology. She specializes in helping local businesses succeed online, writing and learning about Google, search advertising, SEO, and social media marketing. When she's not writing about online marketing, you can find her watching cult TV and hanging out with her Doberman.

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