Any successful online marketing strategy has to be flexible. That’s because with all the new technologies and platforms popping up every day, it’s important to keep an eye on emerging consumer trends so you can ensure your local business is always visible to the folks that matter most.
One of the easiest ways to get on the most dominant trend now, social media, is with social network advertising. Just as display ads build brand awareness on popular news, entertainment, or lifestyle websites, they have a home on places like Facebook, too. The best part? On Facebook, where users volunteer more of their personal information (through profiles and different types of engagement on the site), targeting the ideal consumer for your product or service can be even more precise.
Check out Flowtown’s infographic below for at-a-glance stats on how social network ad spending has boomed in the last year, and is projected to get even bigger. (View large version.)