Mobile devices, especially those with Web capabilities, are continuing to grow in popularity across the globe. In fact, at the beginning of 2012, there were more iPhones sold on average each day than people born on average each day. So, how does this surge in mobile device usage affect your local business?
The continued growth of mobile device ownership highlights the significant shift from traditional desktop browsing to a mobile lifestyle that creates tremendous opportunity for local information. Here are a few mobile statistics from our new ebook: “150 Smart Stats: Online Marketing Trends Every Business Needs to Know” that demonstrate why building and managing a mobile Web presence can help consumers find your local business when they are searching on the go for products and services like yours.
106 Million People in the U.S. Own a Smartphone.
With the number of people own smartphones in the U.S. constantly growing, now is the time to make sure your Web presence is optimized for mobile. Having a mobile-optimized presence will help you stay ahead of the curve as more people use the mobile Web to look for local products and services.
By 2015, Half of Internet Users will Own a Tablet.
Tablet usage is quickly growing among current Internet users. With tablets being lightweight and portable mobile devices, they give consumers more of an opportunity to engage with your business. And because they have larger screens than smartphones, tablets make it easy for consumers to view your videos and content.
85% of People Use a Tablet or Smartphone While Watching TV.
And what’s even more surprising is that 66% of people use a tablet or phone while on a computer while watching TV. So, because consumers are spending a large percentage of time multitasking across various devices at the same time, it is essential for your business to market to people on all of the places they access the Web. It’s also critical to make your messaging consistent across all of your marketing, both online and offline, in order to effectively build your brand with consumers.
By the Year 2016, Mobile will Overtake PC for Local Searches.
Today, three out of five consumers use a smartphone to search for a local business. By developing a mobile marketing strategy now, you can ensure that potential customers can find you when they search via mobile today, and help your business prepare for when mobile becomes even more prominent in the search for local business.
66% of Smartphone Owners Use Phones to Make Purchasing Decisions.
Smartphones enable consumers to make informed and smart purchasing decisions like never before. That’s because now, information and recommendations are in the palm of their hands, at the point of purchase. In fact, 66% of smartphone owners have used their phones to aid them while shopping. That’s why it’s so critical to make sure your business has a visible mobile presence. Also, it’s important to monitor your online reputation and keep your business information up to date so that no matter how consumers find information about you, your presence is always optimized.
What do you think about mobile access to information as a consumer, and as a business owner? What mobile stats did you find the most surprising? To see more stats like this, download our latest ebook, “150 Smart Stats: Online Marketing Trends Every Business Needs to Know,” and let us know what you think in a comment!