Study: People Who Own Smartphones and Tablets Perform 21 Local Searches Per Week

It’s no secret that mobile search is on the rise, now that more Americans own Smartphones than they do feature phones.

A new study illustrates this mobile search growth with a survey of 1,100 U.S. adults. According to the results, people who own a PC, Smartphone, and a tablet conduct an average of at least 21 local searches per week, compared with 13.5 local searches per week by people who own a PC and a Smartphone. In steep contrast, people who don’t own a Smartphone conduct an average of 5 local searches per week.

The study also reveals that Smartphone-based mobile searches are starting to overtake PC-based searches in categories like restaurants, entertainment, and retail.

According to another study conducted by Pew Internet in March, 46% of Americans own Smartphones, although this number is likely higher with reports that iPhone 5 sold over 5 million units in its first weekend and the tablet iPad Mini sold out in the first three days.

What do you think about this research? How many mobile devices do you own, and how many local searches do you perform with each one? Let us know in the comments.


The ReachLocal online marketing blog shares practical tips and advice for those who want to reach local customers online. Learn about online marketing from our in-house experts and thought leaders.

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