Talking Content Marketing with C.C. Chapman: Expert Interview Video

Talking Content Marketing with C.C. Chapman

How can local businesses and organizations use content marketing to build their brand online? In this Expert Interview, we talk with C.C. Chapman, author of Content Rules, about content marketing for business. In Content Rules, C.C. and co-author Ann Handley share practical tips, case studies, and insights that anyone can use to understand – and start doing – content marketing. What is content? Can every company create it? How does it relate to marketing? What content marketing opportunities are out there for small businesses? Watch C.C. and ReachLocal’s own Mike Merrill talk about these questions and more.

Want more content and social media marketing ideas? Follow C.C.Ann, and Mike on Twitter for first-person insights, and connect with ReachCast on Twitter and Facebook. And, stay in the loop by subscribing to this blog. For more videos like this, subscribe to our YouTube channel.

More Videos Like This


The ReachLocal online marketing blog shares practical tips and advice for those who want to reach local customers online. Learn about online marketing from our in-house experts and thought leaders.

View all articles

You Might Also Like

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>