Infographic: Surprising Holiday Shopping Trends

At ReachLocal, we wanted to understand how consumers are shopping this holiday season. Do they prefer in-store or online? How are they deciding what local businesses to support this season? To answer these questions and more, we surveyed over 250 consumers about their holiday shopping habits and found some interesting results, including: 44% of consumers prefer to shop both in-store and online. 55% of millennials 18-34 prefer to shop in stores. Most consumers ranked convenience as the number one reason…

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Mobile Marketing: 3 Reasons You Need It [Video]

Did you know that people search more on mobile devices than on their desktops in most countries around the world? Without a mobile marketing strategy, you could be missing out on those searchers. Watch this video to learn three ways you can make your marketing mobile-friendly: Mobile can impact most aspects of your marketing strategy, including PPC, listings, and SEO. Get more information about mobile marketing on our website, and download our free on-demand webinar below for five search marketing…

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4 Things to Know About Local Search Ads

Have you noticed ads popping up in Google Maps lately? I’ve been receiving a lot of questions about these ads – called Local Search Ads – so I thought I’d write up this post to explain what they are and how you can use this ad format in your search advertising. What Are Local Search Ads? Local Search Ads are an AdWords ad format that features your business location and can be shown when a user searches on Google.com or…

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Get Ahead with Google Posts: How to Make It Work for Your Business

Is your business using Google My Business? If so, Google has a new feature for Google My Business called Google Posts to help businesses share relevant information directly on Google Search and Maps. This is useful because 82% of people turn to search engines to find local information. Google Posts were first introduced under a different name, candidate cards, back in January 2016 exclusively for political candidates. Now, however, this feature is available to any business. Why Should My Business…

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Facebook No Longer Supports Custom Link Previews: What You Need to Know

In an effort to help dismantle the abundance of false news and misleading content floating around on social sharing sites, Facebook is stepping in to make changes to its API that will prevent all users from modifying the preview of any link shared on Facebook, affecting both personal and business pages. How Does This Update Impact Users? Moving forward, the headline (or title), description, and the image that accompanies a link will no longer be editable. This means that the…

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Mobile Advertising FAQs: 4 Local Geofencing Features You Need to Know

With 75% of smartphone users relying on location for their search results on the internet, it’s no wonder why many businesses have already started using location-based advertising. Geofencing is a hyper-local mobile advertising technology that can help you reach more consumers when they’re out and about. But, what exactly is geofencing, and how you can use it to your advantage? Read our FAQs about geofencing below. What is Geofencing? Geofencing is use of a virtual perimeter using Wi-Fi, GPS, or…

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Google Marketing Next 2017 Tweet Round-Up

The Google Marketing Next 2017 conference is this week in San Francisco! Digital marketing leaders gathered to discuss the future of marketing. A few key themes we discovered while scouring the tweets from this event: Mobile won’t go away – Google presented a number of facts around mobile searches and how they’re only growing. Google is looking to voice search – Voice search will become increasingly important as more and more searchers use this feature to find local businesses. User…

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Mobile Marketing: Why It’s No Longer Just a Trend & What to Do About It

What do water, air, and mobile technology have in common? They’re all integral components of being alive. Or, at least that’s what findings from one study would suggest, with 85% of respondents describing their mobile devices as being a central aspect of their lives. It’s startling to think that within each of our lifetimes, mobile technology has gone from being a mere twinkle in Silicon Valley’s eye to shaping not just how and when information is consumed, but also the…

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Mastering PPC: Why You Need a Mobile Strategy

This is the seventh part of our eight-part series on mastering PPC.  We are living in a “mobile-first” world right now, which means every aspect of your digital marketing needs to be configured for mobile devices – including your PPC campaigns. You have to have a mobile-friendly website, mobile-friendly landing pages, and an optimized PPC campaign for mobile searchers. Is Your Website & Landing Page Mobile Friendly? If you’re not sure whether or not your website or landing pages are mobile-friendly,…

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