Why Should I Care About Geofencing?

We walk and drive around with our smartphones all day long, and most of us are usually within three feet of our phones 24/7. But, did you know that same amazing device that allows us to order a ride home via Uber or buy things on Amazon also provides a marketing opportunity for business owners attempting to gain your attention as you move closer to their business? From a marketing standpoint, it is one of the most hyperlocal targeting strategies…

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Why National Brands are Going Local for Marketing

National brands are largely taking a local approach to marketing their business. But, why? With the power of a big name behind them, do they really need to focus on local to get more customers and grow their business? The answer is a resounding YES. Here are five reasons why national brands are going local for their marketing. Consumers Search with Local Intent I don’t know about you, but when I search for a business, I’m typically using some kind…

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Google’s Mobile-First Indexing Update: What You Need to Know

When Google first announced in 2016 that they’d be switching to mobile-first indexing for their search rankings, there were a lot more questions than answers available. So, we are here to answer some commonly asked questions about the changes that are coming to make sure you understand exactly what this change means for you and your business. What is Google’s Mobile-First Indexing Update? Essentially what this means is that Google will start indexing the mobile version of a website first…

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3 Ways Wearables are Impacting Local Marketing

Throughout the past few years, many tech companies have jumped on the wearable device bandwagon ranging from watches, glasses, and even wedding rings. Tracking everyday data was already getting more convenient through the use of smartphones, but with the rise in wearables, businesses have the opportunity to collect more data than ever about their potential customers. How will these developments change your business’s marketing strategy? Are you targeting consumers in the best way possible — through the items that they…

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Mobile Near Me: Attracting Consumers on Vacation

How do you find new businesses when you’re on vacation? If you’re like most people, you search on your phone for specific types of businesses near you. In fact, from 2014 to 2015, “near me” searches increased 130%, with 88% of those searches happening on mobile devices. With summer and summer vacations right around the corner, it’s the perfect time to start preparing to attract vacationers who may be searching for your business when they’re visiting your area. Here are…

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5 Ways to Give Your Mobile Marketing a Boost

On average, mobile users spend 69% of their total media time each day on smartphones. That means that over half of their individual screen time is on a device no bigger than the palm of their hands that follows them throughout the day as they make all types of purchase-related decisions and research. Mobile ad spend is on the rise, too. A recent study confirms that by 2019 72% of all ad spend will be geared towards mobile. So what…

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What Facebook’s Latest News Feed Update Really Means for Businesses

Facebook’s unexpected announcement on January 11, 2018, about the way it will soon display content within the News Feed sent media agencies and businesses into a tailspin. But what does this change actually mean, and will it really impact businesses? What Does this Change Mean for Your Content? In short, Facebook’s News Feed update will favor posts from people instead of brands, and posts with comments and shares are more likely to appear in News Feeds than posts with reactions…

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7 Local Business Marketing Trends & Predictions for 2018 [Infographic]

Digital marketing is constantly evolving and changing, with new trends and tactics emerging each year. Whether it’s AI, voice search, or digital assistants, we wanted to know what experts think are most impactful for local businesses and how these emerging trends may become integral to their marketing strategies. So, we asked some of our experts to share the marketing trends they think will impact local businesses along with the trends they’re looking forward to this year. See what they had to…

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Infographic: Surprising Holiday Shopping Trends

At ReachLocal, we wanted to understand how consumers are shopping this holiday season. Do they prefer in-store or online? How are they deciding what local businesses to support this season? To answer these questions and more, we surveyed over 250 consumers about their holiday shopping habits and found some interesting results, including: 44% of consumers prefer to shop both in-store and online. 55% of millennials 18-34 prefer to shop in stores. Most consumers ranked convenience as the number one reason…

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Mobile Marketing: 3 Reasons You Need It [Video]

Did you know that people search more on mobile devices than on their desktops in most countries around the world? Without a mobile marketing strategy, you could be missing out on those searchers. Watch this video to learn three ways you can make your marketing mobile-friendly: Mobile can impact most aspects of your marketing strategy, including PPC, listings, and SEO. Get more information about mobile marketing on our website, and download our free on-demand webinar below for five search marketing…

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