TGM Associates: 40% of our Internet Traffic Comes from ReachSearch [Video]

Web Traffic that Translates into Leases

For the past several years, TGM Associates has worked with ReachLocal to get in front of more potential residents searching for apartment rentals in several different markets. In fact, since 2012, they have seen a significant part of their traffic – around 40%! – come from their search engine advertising through ReachSearch. But it’s not just about driving traffic to their website; they want that traffic to translate into new business.

What really matters to this multifamily investment firm is the number of people they can help. By targeting the right prospects through online marketing, TGM Associates attributes nearly 20% of new leases to ReachLocal.

“For TGM it’s been incredibly helpful, because not only are we getting traffic, but it’s translating into business at the end of the day, which is what we ultimately try to do for all our Internet sources,” said Zach Goldman, Managing Principal & Director of Operations.

Watch the video to see more:

Colleen McNamara

As the Senior Manager of Content Strategy at SweetIQ, Colleen plays a key role in the company's content marketing initiatives. She spends her days building editorial calendars, penning subject lines, and executing social media campaigns. Previously, Colleen worked with a number of Canadian companies, helping them launch their branded content programs in the SaaS, robotics, travel, and design industries. In her spare time, you'll find Colleen at a cafe or library near you, plugging away at her Master of Arts thesis. So far, her scholarly research has taken her to Berkeley, California, and Bergen, Norway.

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