The Facebook Timeline Switch: A Checklist for Small Business Brands

The Facebook Timeline Switch

It’s the end of the world as we know it. Well, not exactly, but it is the end of how small businesses have come to know their Facebook brand pages. On March 30, Facebook will automatically update all brand pages to the new “Timeline” layout, whether the brand page is optimized for transition or not. But, unlike the anticipation for Y2K (what a bust!), preparing a Facebook page for the Timeline switch can be done in just a few steps with our Facebook Timeline Checklist.

At last count, only about eight million of the 37 million brand pages on Facebook have made the switch to Timeline. As the deadline to transition gets closer, more companies are beginning to publish their branded Timeline pages, leveraging the updated design to display creative cover images and using the new content tools to tell stories about their company history. With this checklist and a few new tools to help with image resizing, you too can create an engaging and creative brand page that showcases your small business.
It’s not all just about having a great-looking page, though. These new changes will give small business owners the chance to better understand customers and connect with them in a way that builds trust and potentially influences transactions. From better delivering relevant and usable content, to offering new tools for monitoring social presence, to improving customer service, Timeline provides a new way to reach local customers through Facebook.
Have you made the switch to Timeline yet? If you have, or if you have any examples of Timeline brand pages that you think “get it,” share them with us in the comments!
The countdown is on, so what are you waiting for? Snag a copy of our checklist and get started updating your page before March 30!
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Tara Banda

Tara Banda is a digital marketer in Dallas, TX and a Content Marketing Manager for ReachLocal. She focuses on helping businesses develop their voice in order to connect and engage with the right audiences. Tara has worked on campaigns and promotions – including social media, email marketing, video, advertising, guerrilla marketing, and event marketing – for both small businesses and globally recognized brands. In her spare time, she likes to cook.

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