You know you’re driving a ton of traffic to your website through marketing and advertising, so why aren’t you getting customers? You may not think these five things have much to do with your marketing success, but they could be the exact reasons more people aren’t buying from you.
1. Your Contact Info is Buried on Your Website
Being easy to contact is a top customer service expectation, so why are businesses making it so hard for prospects to contact them – even when those prospects are ready to buy? Take a look at your website. If it takes you more than five seconds to locate your phone number, email address, or contact form on any page, then it you could be unintentionally driving away a lot of potential customers. Here are some tips for optimizing your website for conversions like calls and emails.
2. Your Online Reputation is a Mess
Even if your website is perfect, it’s not the only place your prospects visit when researching your business. Pages like review sites and local listings could be riddled with negative comments about you, and you may not even know about them. In fact, there are dozens of places online where unhappy customers could be complaining about your business and hurting your online reputation. But do you know where those reviews are and what they say about you? Take a few minutes to Google yourself and take note of any negative content about your business. Then, spend some time responding to any negative reviews you feel are warranted and take steps to generate more positive reviews about your business – starting by providing great service to your prospects and customers.
3. Your Website Isn’t Mobile Friendly
Why would a non-mobile website be a bottleneck in getting customers from online marketing? First of all, mobile is becoming a giant factor in mobile search engine results, so you could be missing out on searchers looking for you on mobile devices. And second, sending mobile users to a non-mobile website or landing page creates a poor experience and a negative impression of your business that may send them to a competitor.
But there can’t be that many consumers on mobile, right? Think again. Today, more than 80% of consumers have searched for a local business on a mobile device like a smartphone. So, it’s time to get in the mobile game to start reaching more consumers there.
4. Your Employees Are Rude on the Phone
You might think your employees are a shining representation of your brand – and many of them are. But, you could have a rotten apple in your midst or a great worker who had an off day and created a bad experience for a new prospect that contacted you. Whatever the reason, you need to know exactly how your employees are treating your prospects when they call. You can do this with call recording software that lets you play back calls made to your business, so you can hear how your employees are handling themselves on the phone and provide call coaching if needed. And as a bonus, call recording gives you even more insight into other aspects of your business, like your website, product offerings, or pricing, helping you make improvements that will help you get new customers.
5. You Let New Messages Sit… and Sit… and Sit
Sometimes you’re too busy to check new voicemails and emails that come into your business right away and they may sit for a couple of days before you can get to them and respond. In fact, 32% of our readers said that local businesses take between two and five days to respond to new contacts. But what are those prospects doing during that time? They’re probably contacting your competitors. So, make sure you check new messages and get back to any leads within 24 hours so you can close the sale and get more customers from your marketing.
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