The Value of Building Your Fan Base

As a local business owner, it’s critical to build your business web presence so you’re found by consumers wherever they are spending their time online, from search engines to social media sites and beyond. When it comes to social media marketing, establishing and growing your fan base is important, too. Just how important?

For starters, in one study, 50% of small business owners reported gaining new customers via social media sites like Facebook and LinkedIn, as noted in a recent infographic by Kissmetrics. Plus, people are more likely to buy from brands they follow on social media sites. In fact, the same infographic noted that 64% of Twitter users would more likely to buy from a brand they follow on Twitter.

For more information on the importance of building your fanbase, check out this infographic:

Is your business focused on establihsing its web presence and building fan base? Share your experience in a comment!

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Tiffany Monhollon

Tiffany Monhollon is an award-winning content, community, and social media marketing strategist who is passionate about helping businesses and professionals succeed online, currently serving as Director of Content Marketing at ReachLocal. She develops integrated strategies from the ground up, incorporating content, community, and social tactics to deliver online marketing, search optimization, social engagement, and reputation management results. She speaks and writes about online marketing and social media for sites like Entrepreneur, MarketingProfs, Small Business Trends, Media Post, Social Media Today, Business 2 Community, and the ReachLocal Online Marketing blog.

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