The Value of Building Your Fan Base

As a local business owner, it’s critical to build your business web presence so you’re found by consumers wherever they are spending their time online, from search engines to social media sites and beyond. When it comes to social media marketing, establishing and growing your fan base is important, too. Just how important?

For starters, in one study, 50% of small business owners reported gaining new customers via social media sites like Facebook and LinkedIn, as noted in a recent infographic by Kissmetrics. Plus, people are more likely to buy from brands they follow on social media sites. In fact, the same infographic noted that 64% of Twitter users would more likely to buy from a brand they follow on Twitter.

For more information on the importance of building your fanbase, check out this infographic:

Is your business focused on establihsing its web presence and building fan base? Share your experience in a comment!

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