If you’re like many consumers, then your inbox mostly consists of emails from businesses you’ve contacted or want to stay in touch with. From retail stores in your area to favorite local restaurants to reminders from local service companies, most of us get dozens of marketing emails a day. And, some of those emails are extremely relevant to the business’ target audience – its consumers. Some, on the other hand, are not as useful to consumers.
But what kinds of emails do consumers really want to see from local businesses? Are coupons and discounts most effective? Or do people prefer regular, timely news and updates about the local businesses they follow?
Let us know what kind of marketing emails you love seeing from local businesses you’ve connected with by voting in our poll now:
If you’re a business owner and want to know what types of emails your target audience responds to most, we recommend using an email marketing or lead nurturing system that measures email metrics like open rates and clickthroughs. By reviewing these results for different types emails you send, you can gauge what types of emails work best for you. And no matter what kinds of emails you send, follow our email writing best practices to impress your recipients.