Valentine’s Day Shopping Habits & What They Mean for Local Businesses [Infographic]

With Valentine’s Day right around the corner, we wanted to know how consumers were shopping for their loved ones and how those shopping habits impact local businesses.

So, we surveyed 265 consumers all about their Valentine’s Day shopping plans and preferences. We asked how they shop, what kinds of gifts they like to give, what turns them off from a business, and more, and we found some interesting results.

Check out the infographic below to learn the surprising Valentine’s Day shopping habits we uncovered and what they mean for local businesses. Then, read on to learn how these stats can apply to your business year-round.

While these habits specifically refer to Valentine’s Day, they can also be applied year-round. For example, consumers’ in-store shopping preference highlights the importance of an online strategy that drives traffic to your location. And, the fact that consumers prefer to give experiences over gifts is helpful for non-retailers: As you’re planning your marketing for the year, think about how you can run promotions tied to upcoming events. Additionally, we found that customer reviews were a top purchasing influencer, so it’s imperative to keep your online reputation top-of-mind year round.

To see more infographics and digital marketing resources, visit our website.

Stephanie Heitman

Stephanie is the Sr. Marketing Manager for USA TODAY NETWORK | LOCALiQ. She has experience in digital marketing, social media management, and content creation for SMBs. Stephanie specializes in helping businesses improve their online reputation and appreciate the impact social media and digital marketing can have on their brand. When she isn't researching the latest online marketing tips and trends, she enjoys watching reality TV with her husband and her dogs.

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