Video: How Search Advertising Helped This SMB Increase Leads & Get Customers


Marketing ROI for Local Business

At ReachLocal, we’re proud to help small- and medium-size businesses (SMBs) around the world with their online marketing needs. Our prospects often ask: “What can ReachLocal services do for my business?” While we offer a variety of online marketing solutions for different businesses, our goal is always the same: to help SMBs be successful and stay competitive in today’s online world.

Take our client, Peterson Restoration & Construction, for example. They wanted to increase visits to their business website and increase phone calls from consumers needing an insurance restoration contractor. They chose two ReachLocal services, search engine advertising and display advertising, to help them achieve these goals.

With search engine advertising, they were able to reach consumers on major search engines like Google, Bing, and Yahoo!, and on online directories like and Citysearch, plus hundreds more local and mobile sites and directories. Display advertising helped put their marketing messages in front of consumers on top news, entertainment, lifestyle, and social media sites, driving impressions and site visits.

In just 30 days, these ReachLocal services delivered real results, including:

ReachSearch – Search Engine Advertising

  • 7,862 ad impressions
  • 147 website visits
  • 28 phone calls

ReachDisplay – Display Advertising

  • 9,681 ad impressions
  • 199 website visits

Erik Peterson, owner of Peterson Restoration and Construction, had this to say about working with ReachLocal: “They show you exactly how many impressions you get per month; how many site visits you get per month. They track the phone calls that come in to your business, and they really just do a wonderful job of letting you know how successful your campaign is.”

Hear more from Erik and his thoughts about working with ReachLocal.

Are you using online marketing to drive website traffic and calls to your business? Let us know with a comment!

Amy Neeley

Amy enjoys helping small- and medium-size businesses (SMBs) navigate the online marketing world with tips, trends, and best practices they can use. She has written for Fortune 100 companies, non-profits, and SMBs, and her articles have been featured on sites like Yahoo! Small Business Advisor,, and other industry publications. Amy can often be found walking her dogs, Lola and Marlo, and keeping up with the news via Twitter.

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