Visualizing the Social Media Universe

In the fast-growing, ever-evolving social media universe, there are countless websites, services, and trends to keep up with: Just how big is Facebook compared to other social sites? Which sites have the most users? How high is mobile usage on these sites?

The creative minds at JESS3, an interactive data visualization company, have put together a helpful infographic that paints the picture of the “Geosocial Universe” to give you a sense of the social landscape.

Interesting Facts
Along with visually conveying the geosocial universe, the infographic shares some interesting facts:

Mobile Devices: There are 5.3 billion mobile devices, with 880 million of those being in the Americas and 2.6 billion in Asia and the Pacific region. But did you know there were 333 million mobile devices in Africa? Mobile use is growing worldwide, and more and more people are using social tools on their mobile devices, an important factor to consider in your online marketing strategy.

Communication: Skype is the largest social site in terms of users, weighing in on the top of the infographic with 663 million users. This social tool helps users communicate with individuals or focused groups of people through tools like chat and video chat, rather than incorporating a broadcasting approach that sites like Facebook and Twitter use. It’s important to realize that there are a variety of communication models that the social universe incorporates.

Email: Email is still an important, powerful player in the social landscape. If you combined the user base of the three top email platforms in terms of number of users – Hotmail, Yahoo Mail, and Gmail – you’d get a user base of 830 million, outranking communications giant Skype. So, don’t overlook the power of integrating email in your social media marketing programs.

As the geosocial universe continues to evolve, new players will emerge, and the giants in the space will continue to grow. What do you think about the state of the geosocial landscape? What’s do you think this infographic will look like next year? Share your thoughts, ideas, and predictions in the comments!

Soical Media Universe

Tiffany Monhollon

Tiffany Monhollon is an award-winning content, community, and social media marketing strategist who is passionate about helping businesses and professionals succeed online, currently serving as Director of Content Marketing at ReachLocal. She develops integrated strategies from the ground up, incorporating content, community, and social tactics to deliver online marketing, search optimization, social engagement, and reputation management results. She speaks and writes about online marketing and social media for sites like Entrepreneur, MarketingProfs, Small Business Trends, Media Post, Social Media Today, Business 2 Community, and the ReachLocal Online Marketing blog.

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