Are you getting a chilly feeling from website visitors? If you’ve noticed a high number of website visitors with little-to-no conversions, or maybe even a lack of web visitors in general, your SEO may be lacking.
Here are four SEO-friendly and consumer-friendly updates you can make to your website today to improve your chance for conversions and help attract new visitors.
Put Your Contact Info Front & Center
When visitors click to your website, how easy is it to find your contact information? If your phone number isn’t prominently displayed somewhere on your website, you may be missing out on converting visitors into leads. Make it simple for prospects to contact you by adding your phone number to the header of your website so visitors can see it no matter which page they’re on. And, make sure you have a contact page where visitors can find your address, email address, and any other pertinent information that will allow them to get in touch with you.
Additionally, enable click-to-call so visitors can call you directly from your website when they’ve visiting you on their mobile devices.
Make Your Site Mobile Friendly
Speaking of capturing mobile visitors, it’s imperative that your website is mobile friendly. The majority of searches are conducted on mobile devices, so if your website isn’t mobile-friendly or responsive, you may be missing out on valuable traffic from mobile searches. You can determine whether or not your site is mobile-friendly using Google’s test here.
Add Topic Pages
In order to accommodate the changing ways consumers are searching, topic pages have become an SEO best practice. Rather than straightforward searches like “HVAC in Dallas,” you’re probably searching for something like “air conditioning repair near me.” With topic pages, you’re able to build out a full page dedicated to each product or service you offer, and within that page, you can incorporate the variations of keywords people may be searching. So, if you’re an HVAC company, you would have a topic page for air conditioning, heating, ventilation, etc. to increase your chances of appearing in search engine results pages for each specific service. Just be careful to avoid the dreaded doorway page or multiple pages for the same topic.
Incorporate Live Chat
Live chat software doesn’t impact SEO, but it doesn’t hurt SEO, either. And, it’s a valuable tool for collecting lead information from your website visitors. With live chat, you give consumers an easy way to get answers to simple questions immediately, which can increase their chances of conversion. In fact, one study shows that 77% of consumers won’t make a purchase if live chat support is not available.
Regularly updating your website can help you improve your SEO and make your website more appealing to consumers. But, SEO best practices are constantly changing so it can be difficult to know what’s best for your website. Contact ReachLocal for information on how our SEO experts can help you improve your site and attract more visitors. Then, download our free on-demand webinar 5 Ways to Boost Your Website’s Local SEO below.