Websites 101: How to Improve Your Site Design to Get More Leads

You only get one chance to make a good first impression, and for many SMBs, your website is that first impression. A well-designed website can help you improve search rankings and capture more leads from your site visitors. There are countless features to think about when redesigning or updating your website, so we identified a few key factors that can help improve your website design and make your site more user-friendly and convert more users into leads.

Make it Mobile-Friendly

Users and search engines prefer mobile-friendly sites. In fact, 52% of users say a bad mobile experience makes them less likely to engage with a company, while 74% of users say they would be more likely to visit a mobile-friendly site again in the future. Check to make sure your site is mobile-friendly by using this tool from Google. If it’s not mobile optimized, consider investing in some site redesign so you can attract more customers and increase your chances of showing in local search results for your products and services.

Make it Clean and Organized

An organized website layout and design will allow users to easily find the information they’re looking for and won’t be overwhelmed when they visit your site. In fact, 85% of consumers will abandon poorly designed websites, and 83% of consumers will leave a website if it takes too many clicks to get to what they want. Make sure your homepage is uncluttered and that your website is designed in a way that makes it easy for users to find the information they’re looking for. If it takes them more than a few seconds to find out what your business does, you may be missing out on leads.

Make Your Content Count

While you don’t want to clutter your site with too much information, you do want to make sure you’re providing enough of the right content. Contact information and information about your business – including what products and services you offer – should be easy to access on your website. 70% of business websites don’t ask visitors to take any action, so make your website stand out by adding a clear call-to-action to encourage customers to contact you.

To see more common website mistakes and how to fix them, along with some real examples of website makeovers, download our free on-demand Webinar: 10 Website Mistakes & How to Avoid Them.

10 Website Mistakes & How to Avoid Them

Stephanie Heitman

Stephanie is the Sr. Marketing Manager for USA TODAY NETWORK | LOCALiQ. She has experience in digital marketing, social media management, and content creation for SMBs. Stephanie specializes in helping businesses improve their online reputation and appreciate the impact social media and digital marketing can have on their brand. When she isn't researching the latest online marketing tips and trends, she enjoys watching reality TV with her husband and her dogs.

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