What are QR Codes? Mobile Expert Tom Martin Explains [Video]

Did you know that experts predict that by 2015, the use of mobile web will surpass desktop use of the Internet? The use of mobile web use continues to expand, making mobile marketing an important, growing area for local businesses to invest in. There are many elements of mobile marketing you should consider, from having a mobile-accessible web presence to integrating your online web presence with your business offline.

One new way to connect the life of your business online and offline is to use QR codes in your marketing. Just what are QR codes, and how can they help your local business? We asked mobile marketing expert Tom Martin, of Converse Digital, to share with us about QR codes and how local businesses are using them for marketing.

Have you seen QR codes in businesses in your area? Have you tried using QR codes to market your local business? Share your thoughts, questions, or creative ideas in a comment!

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