Why Your Online Reputation Matters: 10 Stats [INFOGRAPHIC]

Your online reputation is important for your business for a number of reasons.

For one, nearly 97% of consumers say they read online reviews about local businesses1. Additionally, reviews regularly show up in local search results, and 90% of consumers have said positive reviews influence their purchasing decision2. And while many small businesses fret over receiving a negative review or one they feel is unfair, research from Yelp shows that most people who write reviews actually leave good reviews. In fact, nearly 80% of all Yelp reviews are 3 stars or higher3.

Reputation management statistics will help you learn more about the importance of online reviews for your business. Check out our latest infographic with 10 Online Review Stats to learn more.

And, to find out more about navigating the world of online reviews, including responding to customer complaints and negative feedback, check out our recorded webinar with Yelp.

ReachLocal Infographic: 10 Online Review Stats

1BIA Kelsey

2Marketing Land



Jenni Williams

Jenni is a Senior Manager, Content Marketing at ReachLocal with over 11 years experience in digital marketing. Jenni specializes in helping SMBs amplify their marketing efforts online, and her marketing expertise includes social media marketing, online advertising, website content, and promotions. She frequently hosts webinars and has published published multiple blogs on online marketing topics for SMBs.

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