Driving consumers to your business website is a major marketing accomplishment that proves your top-of-the-funnel strategies are working. And, when a visitor contacts you via a phone, email, or web form, and you qualify them as someone who’s interested in your business, you’ve successfully converted them into a lead.
But, what are you doing with your leads after you’ve captured them? As a business owner or marketer, engaging with leads after they’ve contacted you plays a huge role in determining whether or not they become customers. That’s where lead management comes in. In order to convince your leads to choose your business, you need to manage, follow up with, and nurture them. In fact, nurturing your leads via email alone can result in up to 45% more ROI when done consistently.
So what does lead management look like for a small business? In our latest ebook, we share lead management best practices every small business should be using. In this ebook, you’ll learn more about what lead management is and what steps and actions you can take to help convert leads into customers.
Get the Ebook: Convert More Leads Into Customers With the Power of Lead Management