The holiday season is right around the corner (unless you’ve walked in to any department or craft store; then it’s been here since September). As economists predict how consumer spending will stack up this year and consumers start researching the perfect gifts and services and getting ready for holiday events, you should take time to prep your business for the holiday season. To help get you inspired, here are seven holiday business tips illustrated by some adorable baby animals. 1.
Helping local businesses succeed online is our top goal. And one way we do that is by gathering and sharing insights into consumer buying behavior across multiple types of local business searches. Home services clients like plumbers, HVAC specialists, and home remodelers are a big part of who we work with. This Google infographic shows some of the key buying trends for the home services industry. From the length of the buying cycle to the top devices consumers use to
With all the different places consumers search for and interact with local businesses today, it’s becoming more important for your business to appear in these places, too. From showing up on in search results, map results, and local listings to engaging with consumers via social media, being the local business that gets it all done right is key to turning consumers into customers. In this month’s poll, we want to know: What’s the most difficult type of digital marketing to
Your web presence is an essential piece of your total digital marketing strategy, helping you to build your brand and drive more leads to your business. To create a great web presence, you need to focus on having a modern business website, active social media pages, and optimized local listings. If you’re looking for effective ways to boost your current web presence, these six tips will do the trick. Each one is valuable on its own, but together they can
We are excited to be chosen as a top corporation in the 2014 Small Business Influencer Awards for our commitment to help small businesses succeed in online marketing. The Small Business Influencer Awards were created and managed by Small Business Trends and Small Biz Technology, with the intent to recognize different organizations, leaders, and individual influencers who small businesses grow and succeed. Along with being named in the top 100 for Corporations, ReachLocal CEO Sharon Rowlands was nominated as a top
Most business owners understand and appreciate the importance of a robust sales force. In fact, sales is often the department that receives the most attention from business owners. However, it is important to remember that selling is the responsibility of everyone in the company, not just those officially designated as salespeople. One of the most frequently overlooked and undervalued potential salespeople is your receptionist. Your receptionist likely speaks to more customers and potential customers on a daily basis than anyone
This week, Sharon Rowlands, CEO of ReachLocal, had the pleasure of giving the keynote presentation for the 2014 BIA/Kelsey conference “Leading in Local” in New Orleans. This BIA/Kelsey event brought together industry experts to “examine the leading edge of small-business marketing innovation.” In her presentation, Rowlands discussed how digital marketing is a challenge for many local SMBs today. So how do companies like ReachLocal stand out among the competition? Check out her presentation to find out! ReachLocal In The News