2016 Local Marketing Survey & Chance to Win $100 Gift Card

What are local businesses planning when it comes to marketing their businesses in 2016? We want to know from you, our readers. Got five minutes? Then use a few to complete this survey, and you’ll also be able to enter for a chance to win a $100 Amazon gift card. Of course, terms and conditions apply, (click here to find the terms and eligibility).

Small Business Saturday - ReachLocal

ReachLocal Remarks: Get Involved with Small Business Saturday [Video]

The holidays can be a difficult time for small businesses. Not only do you have to compete with big box retailers while planning your own seasonal marketing, but you have to get your own holiday shopping and preparations done while trying to enjoy an ounce of holiday cheer. Luckily, American Express’s shop small initiative Small Business Saturday® puts the focus on small businesses during the holiday season and takes a little bit of the guesswork out when it comes to

Non-Retail Small Business Saturday

How Non-Retail Businesses Can Harness the Power of Small Business Saturday

Small Business Saturday will soon be here! It’s a day when holiday shoppers across the country take some time to shop small and celebrate beloved local businesses across the country. But what if your local business isn’t in the retail space? How can you participate in the shop small movement and drive traffic to and buzz around your business? The good news is that you don’t have to be in retail to be part of Small Business Saturday. Here are

Local Listings for SMBs

Report: 100% Say They’ve Found Incorrect Local Listings Information

Local listings are not only an important search ranking factor, but they’re also a valuable resource when it comes to researching local businesses online and making a purchasing decision. So, having incomplete or incorrect business information on your listing sites, like an old address, inaccurate hours, or a mis-typed phone number, makes it that much harder for potential customers to find your business or contact you. This provides a negative user experience and decreases the chance that consumer will continue

Retargeting Success Stories

Client Success Stories: Why Retargeting Works for SMBs

You’ve probably noticed ads following you around the Internet once you’ve left a site. You’re doing some online shopping and see a cute pair of shoes but decide against buying them. While scrolling through a different site, you see the same pair of shoes on your sidebar. You go to yet another site and see the shoes again, this time in the banner ad at the top of the page. After seeing those shoes three or four times, you know you have

25 Digital Marketing Tips

Free Webinar: 25 Digital Marketing Tips to Use in 2016

With 2015 coming to a close, many local businesses are shifting gears and starting to plan their digital marketing efforts for 2016. We understand it can be a challenge to find the right strategy to reach more local leads and customers online. So, why not let us help? Join ReachLocal’s Chief Product Officer Kris Barton on Wednesday, December 2, at 1 p.m. CT for a free webinar: 25 Digital Marketing Tips for 2016. In this webinar, you’ll learn digital marketing tactics

Social Media Icons

5 Interesting New Social Media Features You Should Know About

Over the past few weeks there have been several new social media features added to various social platforms. Are you aware of all the latest features? Here are five updates you should know about as a small business owner. Twitter Polls Twitter is making it easier for your SMB to engage with your audience and get the public’s opinion on any topic of choice with Twitter Polls. Creating a Twitter poll is easy. First, click tweet like you normally would

Small Business Owner Gets Ready for Holiday Shoppers

5 Ways to Harvest a New Crop of Customers this Small Business Saturday

It’s that time of year! The holiday season has begun, and with it, holiday marketing, campaigns, and promotions are beginning to shine. Many small and local businesses are starting to gear up for Small Business Saturday, a movement sparked by American Express that has now made a widespread impact on the idea of supporting small and local businesses during the holiday shopping season. So, how will you cash in on this movement and take advantage of the opportunity to get

Display advertising tactics for SMBs

3 Ways to Grow Your Business with Display Advertising

What do you think of when you hear the term “display advertising?” Not long ago, this type of advertising strictly referred to banner ads that reached consumers when they were browsing sites across the web, with just a few audience targeting options. But today, display advertising has vastly expanded in terms of audience targeting capabilities, the sites and devices where ads can be shown, and the functionality and user experience they deliver. Now, marketers have ample opportunities to reach local consumers through

#ScreechLocal Social

ReachLocal Culture Spotlight: Halloweek at #ScreechLocal

HalloWeek at ScreechLocal As part of our ReachLocal culture, we enjoy celebrating different holidays throughout the year, and Halloween is no exception. This year our Plano team hosted “Halloweek,” a weeklong Halloween celebration that consisted of daily scheduled events. We had so much fun it’s scary! Check it out below: Monster Mash Monday On Monday we kicked off the week with our Monster Mash Desk Decorating contest. Each team had the opportunity to decorate their area as much or as