Do you shudder at the thought of another holiday season where your business is competing with the big budgets of major retailers and brands? If you’re like many local business owners, the holiday season might be less merry and more stressful as you try to compete with major brands and the hustle and bustle of the festivities for the attention of harried customers. Even if you don’t sell traditional holiday wares, you need to have a holiday marketing plan in
You’re watching your favorite show at home, and you’re minutes away from a huge plot twist. Suddenly, your cable cuts out. You’re slightly frustrated, so you call your cable provider and explain your situation. The customer service representative has no desire to understand your situation or find a solution – they even sound annoyed that you called. You become increasingly aggravated at a lack of empathy or willingness to help and hang up the phone in anger, never wanting to
The rise of mobile has opened up new opportunities for getting ads in front of consumers, especially inside of mobile apps. Over 88% of time spent on smartphones is spent using mobile apps, making this a great place to get seen where your audience spends their time. And, with the ability to target consumers when they’re near your business with timely, actionable ads, you can not only reach consumers but also entice them to take action. Watch this short video
Quick! How does your business look when people search for you online? Is your website friendly to mobile web users? What’s your presence like on social media and local listing sites? Is your website structured with core SEO components to help it show up in local search? Now, there’s an easy and fast way to get answers to these questions and more so that you can evaluate how your business is doing online and identify opportunities you could use to
At ReachLocal we love to share stories about the success our clients achieve using our digital marketing services. One client, the Museum of Life and Science in North Carolina, leveraged our search engine advertising product for a unique endeavor; they wanted to increase rentals of their space for special events. About the North Carolina Museum of Life and Science The Museum of Life and Science in North Carolina is one of the state’s top family destinations to learn about science.
We are excited to announce that ReachLocal has won two awards in the 2015 American Business Awards! Our ReachEdge™ lead conversion software was awarded the Silver in the “New Product or Service of the Year – Lead Generation Solution” category on Friday, Sept. 11. In addition, ReachEdge won the People’s Choice Stevie® Award for Favorite New Products. “It’s great to see ReachEdge recognized for the value that it brings to local businesses,” said ReachLocal’s Chief Product Officer, Kris Barton. “We’ve
ReachLocal is proud to announce that we have launched our award-winning ReachEdge™ lead conversion software to website developers and designers in North America as part of our new Web Partner Program. Having started in beta three months ago, the program enables partners to seamlessly offer ReachLocal’s suite of software and media products to their client base. By aligning our partners’ website expertise with our lead conversion software and digital marketing solutions, clients receive a robust suite of service offerings to
It’s only September, but the holiday season is right around the corner! That means it’s already time to start thinking about your holiday marketing plan, whether you are ready for the season or not. To increase business during the holidays, many of our local business clients turn up the volume on their digital marketing. Does the same ring true of your business? Vote now in our poll and tell us all the ways you promote your business online during the holidays.
Google’s local listing update – which now shows only three listings for local search results instead of 7 – has some digital marketers worried about losing visibility for their website and business listings. While local listings have always been a focus for Google, the “Local Pack” is now 233% more important to your local SEO efforts. While we can’t guarantee a spot in the top of Google’s new “3-pack,” we can give you some tips for increasing your chances of
When Cory “Redd” Redding, former NFL player and owner of Redd’s Barbershop in Austin, Texas, started thinking about expanding his business nationwide, he knew he needed to invest in some kind of digital marketing to increase his current customer base and attract quality leads. After speaking with a Redd’s Barbershop regular and ReachLocal employee, Redding started using ReachSearch™, ReachLocal’s search engine marketing solution, to target new leads. Take a look at some of his results. Targeted Campaign The ReachLocal team