Voice search is an important search trend. Learn more in this ReachLocal blog

3 Voice Search Stats to Know for Your Local Marketing

“Where is the nearest home improvement store?” “What is the best rated salon in Plano?” “Is there a good deli nearby?” If you’ve ever asked your smartphone or another device any of these questions, you have used voice search to find local or other specific information. But exactly how big is voice search, and what does its use mean for local search marketing? Here are three stats to help you understand this search trend. 1. 41% of adults and 55% of

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Content marketing for SMBs

3 Key Reasons Content Marketing is Important for Local Businesses

Did you know that 76% of local businesses use content marketing? But, what exactly is content marketing and why is it important for local businesses? What is Content Marketing? Before we hop into why content marketing is important for local businesses, let’s start with what it actually is. According to Content Marketing Institute, content marketing is defined as “creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and ultimately, to drive profitable customer

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Latin America

ReachLocal Joins the Gannett Family #poweringLOCAL

This week, we are celebrating ReachLocal joining Gannett, and we are very excited about all that is to come! Gannett’s focus on local has been a vital part in helping local communities grow and thrive. Together we are looking forward to #poweringLOCAL with the best news, information, and digital marketing for local communities and businesses. Across the globe this week, ReachLocal is celebrating this momentous occasion, and we wanted to share some of our celebrations with you! We’ll continue to

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Google stats

Google Stats That Will Blow Your Mind

In our last 5 in 15 Webinar: 5 Questions You Always Wanted Google to Answer, Google Strategic Partner Manager Bo Pulito answered burning questions from our webinar participants. Bo touched on a number of topics local businesses are interested in learning more about like how to increase your chances of showing first in search results and trends Google is keeping tabs on. He also talked about lead sources and how you can use Google to drive more leads for your

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Pokemon Go & Yelp for Marketing

How to Use Pokémon Go & Yelp for Local Marketing

By now, you’ve probably heard all about Pokémon Go, and you may have even played it yourself. Players have flocked to this augmented reality game that allows them to “catch” Pokémon on their phones in the “real” world. But, did you know that some local businesses have actually leveraged this, plus Yelp, to boost sales? Yelp has long been a go-to website and mobile app for finding local businesses. Now, they have given businesses that are included in the Pokémon

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Customer Experience

5 Ways to Create a Better Online Customer Experience

In today’s digital world, your customers are interacting with your business in more ways than just in-person visits and phone calls. They’re interacting with you online – whether through your ads, your website, your social media sites, and more. So, how can you create a positive customer experience across all these online entities? Here are five questions to ask yourself to test whether or not you’re presenting a positive online experience for your customers. Is Your Website User-Friendly? There’s nothing more off-putting than

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search advertising campaigns

3 Basic Tips for Creating a Successful Search Advertising Campaign

Advertising online is a great way to get in front of customers when they’re searching for your products and services online. But, where do you start? Search engine advertising is the perfect foray into the world of online advertising because it allows you to target local customers quickly and efficiently. Here are three basic tips for creating a successful search advertising campaign that gets you in front of your target audience. 1. Know the Importance of a Good Quality Score Quality Score is important because it affects

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Snackable Content

What is Snackable Content & Why Should I Use It?

A few weeks ago I had the pleasure of attending the annual 2016 RocksDigital Conference in Dallas. One influencer, Tanya Smith, a well-known social media coach and content strategist in the Dallas area, presented on how to leverage snackable content to gain more attention. What is Snackable Content? Snackable content is an easily digestible piece of information meant to capture your audience’s attention. For example, an image with a quote over it would be snackable content. It’s easy to read,

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Facebook News Feed Facts

3 Things You Didn’t Know About the Facebook News Feed

If you joined our 5 in 15 Webinar: 5 Secrets of the Facebook News Feed, you learned valuable information about one of Facebook’s most confusing features that can help your business advertise and market better on this social media site. Here are three things you may not have known about the Facebook News Feed. Download our free on-demand webinar 5 Secrets of the Facebook News Feed here! 1. The News Feed is Facebook’s Top Feature On average, people spend 50

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ReachLocal Review - advanced DJ

ReachLocal Review: Client Doubles Leads Almost Immediately with ReachLocal

If driving more leads from your digital marketing is one of your goals, here’s a story of how one local business owner doubled their leads almost immediately after they started working with ReachLocal to market their business online. When Tarcy Schindelka, President, Owner, and DJ for Advanced DJ Services, was looking to grow his business, he knew he needed a way to convert more leads and update his website to provide a mobile-friendly and positive user experience, but he wasn’t

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ReachLocal Online Marketing Blog