How This Spa Improved Their Web Presence (& Got More Clients) with ReachLocal [Review]

One of our top goals as a business is to help our clients achieve an outstanding web presence so prospects can easily find them online. So, we were thrilled when one of our clients, Skin Spa New York, told us that their clients often tell them “We see you everywhere!” Skin Spa New York is a spa brand in New York City and Boston that provides a range of spa services, like skin care, laser hair removal, and more, at

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How Do I Show Up in the Facebook News Feed?

Facebook is a powerful medium through which people do a variety of things: communicate with one another, share news, plan events, discover brands, and more. According to Facebook, 1.8 billion people use the platform monthly. That’s an incredible number. If you’re a small- or medium-sized business, Facebook is undeniably teeming with new customer potential. However, for businesses new to Facebook, there’s usually one question that precedes all others: How do I appear more often in the News Feed? Truthfully, that’s

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10 Need-to-Know Facts Before Beginning SEO

Search engine optimization continues to be crucial in helping customers find you online. The main purpose of an SEO strategy is to improve your online visibility and make it a proven method for boosting revenue while building a solid foundation for all marketing efforts going forward. However, where do you start? Here are 10 need-to-know facts about SEO. 1. Smart and effective SEO is a long-term solution and you should not expect immediate results. When launching a digital marketing strategy, you

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ReachLocal Review: Auto Dealer Drives New Business with Digital Marketing

Cadillac of Norwood is the largest Cadillac dealership in New England. They were looking for a way to enhance their web presence and drive new customers to their dealership, and they knew that their target market was actively researching and searching for new and used vehicles online through search engines and social media sites. So, they partnered with ReachLocal for search advertising, SEO, Facebook advertising, and lead management. Through ReachLocal’s solutions, they’ve able to attract a number of new customers.

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4 Stats Reveal Why Reviews Matter for Local Business (Here’s What to Do!)

At ReachLocal, reviews are an important part of what we know impacts a small business and their online marketing efforts. As consumers have grown more accustomed to using the internet to research their purchasing decisions, reviews have become an increasingly critical factor in the local consumer buying journey. But, how much do reviews really matter for your business? And what can you do about them? Check out these five important stats local businesses need to know about reviews today, along

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How Do I Measure Success in My Facebook Advertising?

Facebook advertising success can look different depending on the type of campaign you’re running and what marketing goals you’re trying to reach. A successful Facebook advertising campaign doesn’t always mean more customers right off the bat. So, what does success look like? Here are three ways you can measure success in your Facebook advertising. Tracking Conversions & Leads Tracking ad conversions and new leads is a great way to measure the success of your Facebook advertising campaign if generating leads is

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How Do I: Write Compelling Facebook Ad Copy?

You’re probably used to hearing about the importance of leveraging Facebook in your digital marketing. Your customers are already using Facebook to connect with friends and family, so why not use it to connect with them through your business? It makes sense considering people spend about an hour per day on the social media giant. But how can we use Facebook ads to reach our potential customers? Users read and click on what interests them on Facebook. Most of this

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Reviews FAQs: How Do I Use Yelp?

This is the last post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Yelp is great for a number of reasons. It’s highly-visited, focuses on local businesses, and allows businesses to manage their information and respond to reviews for free. So, how do you use Yelp? Claim or Create Your Business Page In order to start the management process, go to www.biz.yelp.com, and enter your business name and address, then click search. If

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Better Lead Generation: Getting the Conversion

Does your website look great on desktop and mobile? Does it contain multiple ways for prospects to contact you, like phone, email, and chat? Does your staff answer inbound calls quickly and helpfully? Do you have a process for checking inboxes and organizing your leads? If you answered no to any of these questions, your website and sales process might be what’s holding up your lead generation efforts. Make Sure Your Website Works First thing’s first: make sure your website

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3 Things You Need to Do Before You Start Advertising on Facebook

In our 5 in 15 Webinar: 5 Steps to Get Started with Facebook Ads, two of our Facebook marketing experts covered the basics you need to know before beginning Facebook advertising. Here are three things you need to do before you can start advertising on Facebook: 1. Set Up or Update Your Facebook Business Page Before you start advertising on Facebook, you need to have a Facebook business page. Follow these easy steps for creating your Facebook business page. If

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