Facebook Advertising Terms You Need to Know

When it comes to Facebook advertising, you’ll notice there’s a lot of terminology you need to know in order to make sense of everything. Whether you’re just starting out with Facebook advertising or have been running campaigns for a while, it can be overwhelming and confusing to navigate the different terms associated with the platform. Let’s take a look at some of the Facebook advertising terms you need to know. Campaign: A campaign contains one or more ad sets and ads.

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13 Easy Ways to Boost Social Media Engagement

Social media engagement is essential to meeting your online presence goals. Developing an interactive online community spreads brand awareness, strengthens customer loyalty, and increases your consumer following. Once you are clear on your social media goals, you can select tactics that drive interaction to your business. To get you started, here are 13 easy ways to boost engagement across your social media channels. 1. Share Quality Content Users do not follower advertisers, they follow people. Think about meeting your customers

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ReachLocal Welcomes SweetIQ to the Family!

We are thrilled to share that our parent company Gannett has acquired SweetIQ, a powerhouse in the local listings and reputation management space. Sweet IQ’s solutions will become an integral part of ReachLocal’s digital marketing suite. SweetIQ focuses on helping large national brands and franchises manage their local listings, store locator pages, and reviews through software and data solutions that scale. The company today powers over 250 brands and marketing agencies, covering over 50,000 brick and mortar locations across Canada

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5 Things to Look for in an SEO Company

Search engine optimization, or SEO, can be extremely complicated if you don’t know what you’re doing. Search engines are constantly changing algorithms and adding new requirements for best practices. So, it makes sense that you may consider an SEO company to help improve your web presence. But, what should you look for in an SEO company? Nowadays, it seems like there are new SEO companies popping up in every office building, promising first-page results and tons of new website visitors

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3 Types of Display Advertising Solutions You Should Be Using

When you think of display advertising, you probably only really think about the banner ads you see when you visit a website. But in reality, display advertising comes in many different formats and places online. And, it can really boost your existing marketing efforts by raising awareness for your business in your local area, driving visits to your website or physical store, and helping you increase online conversions like calls and form fills. Here are three types of display advertising

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Oops! Sales Bloopers Hidden in Your Phone Calls (& How to Fix Them)

One important way local businesses can measure online marketing results is through call tracking technology, which allows you to see where a phone call came from – whether it’s your website, search advertising, or a Facebook ad – and record the phone call so you can listen to it later. We feel call recordings can be critical in improving how client-facing staff secure appointments by analyzing how they’re answering questions and closing deals. You can also use recorded calls to

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How Do I: Make My Facebook Advertising Work for Me?

We’ve shared a lot about the building blocks of starting a Facebook ads campaign, from determining your objective and target audience to choosing the right image and writing ad copy. But setting up your ad is only the first step in the success of your advertising campaign – and a lot of it depends on what happens once your ad is launched! Here are a few tips to make sure your Facebook ads go a long way for your business.

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6 Steps to Digital Marketing Success

Did you know that 81% of shoppers perform online research before making a purchase? The future is now when it comes to digital. Digital marketing can span anywhere from ads on Google to posts on Twitter to even mobile display advertisements. So, the question still remains: Where do you begin? Let’s take a look at the step-by-step process you should take to begin your digital marketing journey. Step 1: Invest in a Quality Website Your website is one of the

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How To: Pick the Right Facebook Images for Your Ads

The image you use for your Facebook advertising campaign is one of the most important elements of your ad because it’s what will initially compel your audience to engage with you – but it may be an afterthought for many businesses. So, how can you select great images for your Facebook ads? Here are five tips to get you started! Invest in Authentic, High-Quality Images One of the first rules for images on the web today is that they are

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How to Stand Out from Your Competitors Online [Video]

Do you feel like your competitors are out-shining you online? You know your business is great, so why are prospects flocking to your competitors instead of you? As consumers largely rely on the internet to find new businesses, you want to make sure you not only have a presence but a presence that stands out from your competitors. Watch this video for tips on using digital marketing to enhance your web presence and blow your competition out of the water (or

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