Social media tips from the Olympics

Social Media Tips You Can Learn from the 2016 Olympics

Social media has played a huge role in this year’s Olympics – not only because it’s become a place filled with spoilers for our favorite events as we wait for them to air during primetime – but also because social media has allowed us to connect with our favorite athletes in real time. As the 2016 Olympics come to a close, let’s take a look at five social media tips your local business can learn from your favorite Olympians (and

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SEO violations

4 SEO Violations That Can Kill Your Rank

SEO violations can damage your website’s organic visibility and make it harder for you to appear in search results. What harmful SEO tactics should you stay away from and what should you do instead? Here are four SEO violations that can kill your website in search and a few basics to keep in mind when determining your SEO tactics.  1. Black Hat SEO Search quality updates, like Panda and Penguin in Google’s search algorithm, help ensure that searchers receive the most

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google local ad extensions ReachLocal blog

3 Reasons You Need Location Extensions on Your Google Ads

There are a lot of best practices for local business running paid advertising on search engines. But one of the easiest and most important things local businesses can do to maximize their search advertising ROI is to turn on location ad extensions. Here are three reasons you need to enable location extensions in your Google PPC ads. 1. They help your ad appear in results beyond Google desktop search. Google’s location extensions are required for ads to show up local

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Voice search is an important search trend. Learn more in this ReachLocal blog

3 Voice Search Stats to Know for Your Local Marketing

“Where is the nearest home improvement store?” “What is the best rated salon in Plano?” “Is there a good deli nearby?” If you’ve ever asked your smartphone or another device any of these questions, you have used voice search to find local or other specific information. But exactly how big is voice search, and what does its use mean for local search marketing? Here are three stats to help you understand this search trend. 1. 41% of adults and 55% of

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Content marketing for SMBs

3 Key Reasons Content Marketing is Important for Local Businesses

Did you know that 76% of local businesses use content marketing? But, what exactly is content marketing and why is it important for local businesses? What is Content Marketing? Before we hop into why content marketing is important for local businesses, let’s start with what it actually is. According to Content Marketing Institute, content marketing is defined as “creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and ultimately, to drive profitable customer

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Latin America

ReachLocal Joins the Gannett Family #poweringLOCAL

This week, we are celebrating ReachLocal joining Gannett, and we are very excited about all that is to come! Gannett’s focus on local has been a vital part in helping local communities grow and thrive. Together we are looking forward to #poweringLOCAL with the best news, information, and digital marketing for local communities and businesses. Across the globe this week, ReachLocal is celebrating this momentous occasion, and we wanted to share some of our celebrations with you! We’ll continue to

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Google stats

Google Stats That Will Blow Your Mind

In our last 5 in 15 Webinar: 5 Questions You Always Wanted Google to Answer, Google Strategic Partner Manager Bo Pulito answered burning questions from our webinar participants. Bo touched on a number of topics local businesses are interested in learning more about like how to increase your chances of showing first in search results and trends Google is keeping tabs on. He also talked about lead sources and how you can use Google to drive more leads for your

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Pokemon Go & Yelp for Marketing

How to Use Pokémon Go & Yelp for Local Marketing

By now, you’ve probably heard all about Pokémon Go, and you may have even played it yourself. Players have flocked to this augmented reality game that allows them to “catch” Pokémon on their phones in the “real” world. But, did you know that some local businesses have actually leveraged this, plus Yelp, to boost sales? Yelp has long been a go-to website and mobile app for finding local businesses. Now, they have given businesses that are included in the Pokémon

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Customer Experience

5 Ways to Create a Better Online Customer Experience

In today’s digital world, your customers are interacting with your business in more ways than just in-person visits and phone calls. They’re interacting with you online – whether through your ads, your website, your social media sites, and more. So, how can you create a positive customer experience across all these online entities? Here are five questions to ask yourself to test whether or not you’re presenting a positive online experience for your customers. Is Your Website User-Friendly? There’s nothing more off-putting than

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search advertising campaigns

3 Basic Tips for Creating a Successful Search Advertising Campaign

Advertising online is a great way to get in front of customers when they’re searching for your products and services online. But, where do you start? Search engine advertising is the perfect foray into the world of online advertising because it allows you to target local customers quickly and efficiently. Here are three basic tips for creating a successful search advertising campaign that gets you in front of your target audience. 1. Know the Importance of a Good Quality Score Quality Score is important because it affects

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