With high-speed Internet the norm rather than the exception today, images have become an important part of the Web. Additionally, sites like Google Images and Pinterest essentially “reward” pages that have high-quality imagery by making it easier for Web browsers to find these pages. That’s why it’s so important to have pictures not only on your main webpage but also on your subpages, blog posts, and across your social media profiles. If you’re at a loss for how to find
Think effective search engine optimization (SEO) means getting your website to rank high on search engines like Google, Yahoo!, and Bing? Think again. If consumers who find you in search results aren’t converting into customers, then your SEO isn’t really working, no matter how high you rank. Learn today’s SEO best practices that can help improve your ROI in this free recording of our latest webinar – “4 New SEO Rules That Get Results.” In it, you’ll learn how to:
Email marketing is a great way to nurture your leads and stay in contact with your current customers. For local businesses gearing up for the busy holiday season, it’s hard to stay on top of all the demands on your time. But email marketing doesn’t have to be something that falls off your radar this holiday season. You can use these nine emails to ensure your email marketing contains the three essentials of an effective email: a compelling subject line,
The holiday season is right around the corner (unless you’ve walked in to any department or craft store; then it’s been here since September). As economists predict how consumer spending will stack up this year and consumers start researching the perfect gifts and services and getting ready for holiday events, you should take time to prep your business for the holiday season. To help get you inspired, here are seven holiday business tips illustrated by some adorable baby animals. 1.
Helping local businesses succeed online is our top goal. And one way we do that is by gathering and sharing insights into consumer buying behavior across multiple types of local business searches. Home services clients like plumbers, HVAC specialists, and home remodelers are a big part of who we work with. This Google infographic shows some of the key buying trends for the home services industry. From the length of the buying cycle to the top devices consumers use to
With all the different places consumers search for and interact with local businesses today, it’s becoming more important for your business to appear in these places, too. From showing up on in search results, map results, and local listings to engaging with consumers via social media, being the local business that gets it all done right is key to turning consumers into customers. In this month’s poll, we want to know: What’s the most difficult type of digital marketing to
Your web presence is an essential piece of your total digital marketing strategy, helping you to build your brand and drive more leads to your business. To create a great web presence, you need to focus on having a modern business website, active social media pages, and optimized local listings. If you’re looking for effective ways to boost your current web presence, these six tips will do the trick. Each one is valuable on its own, but together they can