6 Steps to Digital Marketing Success

Did you know that 81% of shoppers perform online research before making a purchase? The future is now when it comes to digital. Digital marketing can span anywhere from ads on Google to posts on Twitter to even mobile display advertisements. So, the question still remains: Where do you begin? Let’s take a look at the step-by-step process you should take to begin your digital marketing journey. Step 1: Invest in a Quality Website Your website is one of the

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How To: Pick the Right Facebook Images for Your Ads

The image you use for your Facebook advertising campaign is one of the most important elements of your ad because it’s what will initially compel your audience to engage with you – but it may be an afterthought for many businesses. So, how can you select great images for your Facebook ads? Here are five tips to get you started! Invest in Authentic, High-Quality Images One of the first rules for images on the web today is that they are

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How to Stand Out from Your Competitors Online [Video]

Do you feel like your competitors are out-shining you online? You know your business is great, so why are prospects flocking to your competitors instead of you? As consumers largely rely on the internet to find new businesses, you want to make sure you not only have a presence but a presence that stands out from your competitors. Watch this video for tips on using digital marketing to enhance your web presence and blow your competition out of the water (or

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Is This the Key to Better Facebook Marketing?

As a business owner, you know that you have to have a presence on Facebook. But, what type of presence should you have? How often should you post? What should you post? What is this “boost my post” button? Facebook is subtly telling you to run ads, but is it worth it? You have 295 likes on your page but it’s saying you only reached 75 people with your last post, why? Let’s explore the reasons an organic + paid strategy may

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Facebook Advertising + PPC: 3 Stats You Need to Know [Infographic]

We’ve shared a lot of information about the benefits of Facebook advertising – the different marketing goals it can help you reach, the various campaigns you can run, and how you can measure success. We’ve also been hard at work analyzing data from our current campaigns so we can illustrate the benefits of Facebook advertising, especially when it comes to adding Facebook advertising alongside pay per click advertising programs. At ReachLocal, we have seen how a comprehensive marketing approach is

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ReachLocal Receives LSA Certification for Transparent Business Practices

We are excited to announce that ReachLocal is one of the first digital marketing providers to achieve LSA Certification! Touted as “The Seal of Trust in Digital Marketing,” LSA Certification is only awarded to companies that demonstrate they help clients in an honest and fair manner. The Local Search Association (LSA) understands that it’s often hard for local business owners to find reputable and transparent marketing providers, and they wanted a way to help business owners feel confident in their

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5 Reasons Organic Rankings Aren’t the Only Factor of SEO Success

When launching an SEO strategy, local business owners naturally want to be at the top of organic rankings for keywords that represent their business. In fact, this goal is usually what signals the need for SEO in the first place. Certainly, organic rankings are an important measure of how well your SEO strategy is working, but it is far from the only measure of success. When SEO first emerged, keyword ranking became the driver of most SEO strategies. Having well-placed

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How This Spa Improved Their Web Presence (& Got More Clients) with ReachLocal [Review]

One of our top goals as a business is to help our clients achieve an outstanding web presence so prospects can easily find them online. So, we were thrilled when one of our clients, Skin Spa New York, told us that their clients often tell them “We see you everywhere!” Skin Spa New York is a spa brand in New York City and Boston that provides a range of spa services, like skin care, laser hair removal, and more, at

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How to Promote Your Social Media Pages Within Your Business

So, you have a great company. You have amazing products and services, tons of experience in your industry, and awesome employees. You were smart enough to realize you need a presence on social media, so you set up a Facebook business page. Fantastic! But…after three weeks you only have eleven likes, three comments, and one share. Now what? Clearly, your best brand evangelists (other than happy clients) are your wonderful employees, so enlist their help to spread the word about

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How Do I Show Up in the Facebook News Feed?

Facebook is a powerful medium through which people do a variety of things: communicate with one another, share news, plan events, discover brands, and more. According to Facebook, 1.8 billion people use the platform monthly. That’s an incredible number. If you’re a small- or medium-sized business, Facebook is undeniably teeming with new customer potential. However, for businesses new to Facebook, there’s usually one question that precedes all others: How do I appear more often in the News Feed? Truthfully, that’s

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