How to Reach Mobile Consumers with Geofencing [Infographic]

It’s important to market your business to the right people, in the right place, and at the right time. However, consumers are constantly on the move, which means it’s getting harder for businesses to reach them effectively. Luckily, there’s a local advertising tactic that enables businesses to reach consumers directly through their mobile devices. Geofencing allows your local business to use mobile advertising to get in front of more local consumers when they are on the go. Read our infographic

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What is Quality Score?

Quality Score is an often-used phrase when it comes to PPC. It sounds important, but is it really? In short, yes – Quality Score is extremely important for your PPC campaign. So what is Quality Score exactly, and how can you make sure you’re not ignoring this vital piece of your search campaign? Let’s dive in! What is Quality Score? Quality Score is an important component of search advertising that affects when and where your ads are displayed. Publishers use

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3 Retargeting Tactics to Enhance Your Digital Marketing

When a search advertising client asks what else he or she could be doing in the digital advertising space, my first thought is typically to tell them about retargeting. Retargeting perfectly complements search advertising, especially for those clients who offer expensive products and services (think private schools, interior design services, and summer vacation packages). That said, retargeting is actually a solid fit for any business that wants more visibility and website traffic from highly interested prospects, which can help improve

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Summer-Ready Social Media Post Ideas to Steal

Ah, summer. The weather is warmer, the days are longer, and people are taking breaks from school or work. But, you know what they’re not taking a break from? Social media! So, your business shouldn’t either. To make it a little easier on you this summer, here are four social media post ideas to steal. 1. Hold a Summer Social Contest If you’re looking for an easy way to increase engagement on social media this summer, why not let your

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3 Tips to Get Your Local Business Started with Geofencing

Are you looking for a hyperlocal way to target new and potential customers for your business? Geofencing is an effective way to reach smartphone users when they’re near your business (or your competitor’s business) through location-based mobile ads. If you’re ready to get started with geofencing for your local business, here are a few tips to help you create and maintain an effective strategy for your business. Know Your Target Client Geofencing is designed to target a certain geographic area;

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3 Ways This Audiologist Grows Her Practice with ReachLocal

Most healthcare practitioners understand how important digital marketing is for expanding their practice and attracting new patients. Consumers are largely depending on the internet for healthcare information, whether it’s searching for symptoms on various websites, looking for a new healthcare provider on search engines, or soliciting their online communities for healthcare recommendations. Diana Wagner, owner and audiologist at Audiology First in Columbia, Maryland, knew she needed digital marketing to bring in new patients and expand her practice, so she started

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3 Ways to Entice Tourists to Your Local Business this Summer with Listings

Whether you live in an area with a number of tourists or you’re just looking to attract more new customers this season, updating and managing your local listings is an easy way to make sure your business is visible online. Here are three ways to entice tourists (and locals) to your business this summer with listings. 1. Attract Searchers through Google Maps with Google My Business Is your business showing on Google Maps when people search for products and services

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Take a Break from Your Marketing: 3 Ways ReachLocal Can Help

Summer is here! And what better time of year to take a break from one huge aspect of your business: your digital marketing? I’m not talking about stopping your marketing activities or reducing your advertising spend – but it is a good idea to let someone else take the reins on your digital marketing efforts. Whether you want to take a vacation, focus on other business operations, or simply worry less, investing in a digital marketing partner can help you get

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Mobile Advertising FAQs: 4 Local Geofencing Features You Need to Know

With 75% of smartphone users relying on location for their search results on the internet, it’s no wonder why many businesses have already started using location-based advertising. Geofencing is a hyper-local mobile advertising technology that can help you reach more consumers when they’re out and about. But, what exactly is geofencing, and how you can use it to your advantage? Read our FAQs about geofencing below. What is Geofencing? Geofencing is use of a virtual perimeter using Wi-Fi, GPS, or

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5 Ways to Make Your Business Appeal to Vacationers

If someone from out of town was searching for your products and services, what would they see? Would they see information about your business? Or just information about your competitors? Whether you live in a tourist destination or want to attract people driving through your area, here are five ways you can make your business appeal to vacationers. Update Your Local Listings One of the main ways non-locals may find your business is by searching through maps, review sites, or

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