Generate Leads on Facebook

3 Advertising Tactics that Generate Leads on Facebook

Advertising on Facebook is a great way to reach marketing goals like driving calls to your business, increasing website visits, and growing engagement. But, did you know you can generate leads on Facebook, too? In our 5 in 15 Webinar: 5 Ways to Get Leads from Facebook Ads, ReachLocal’s Product Manager went over some of the tactics you can use on Facebook to put together the right lead generation strategy. Here are three Facebook advertising goals you can use to

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Refresh your marketing

7 Ways to Refresh Your Marketing with an Image Makeover in 2017

Kicking off the new year with a fresh presence online is a great way to jumpstart your online marketing efforts for 2017.  One simple way to add a new element to your business web presence is with updated images. Try these ideas to refresh your marketing with an image makeover. 1. Update Your Professional Headshot A great, professional headshot is priceless – it can convey your personality and friendliness to consumers who are considering working with your business. And, chances

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Monitor Reviews

Reviews FAQs: How Do I Monitor Reviews?

This is the first post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Reputation management is an important component of your web presence. 88% of customers search online for reviews before making a purchase. One question we often hear is “How do I even get started monitoring reviews?” It’s a valid question. Here are four steps for monitoring reviews: Step One: Find Review Sites The first step in monitoring reviews is finding where

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Generate More Leads with PPC Advertising

Better Lead Generation: Getting an Edge in PPC

For many local businesses, running a PPC advertising campaign is easier said than done, even if you already have a handle on the basics like picking keywords and creating a budget. As algorithms change, trends emerge, and the effectiveness of tactics shift right under your nose, you may find yourself struggling to keep up. Try these tips to give your search engine marketing a competitive edge and deliver more leads from your strategy. 1. Turn on Ad Extensions Copy-only text ads just don’t set

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social media updates 2017

Refresh Your Marketing: 5 Quick Social Media Updates

An updated, refreshed digital presence for your business is a great way to start off the year. When’s the last time you really looked at your social media accounts to make sure what consumers see when they discover your business is up to date, accurate, and enticing? Here are five quick and easy social media updates you can make to your social media profiles for a fresh start to 2017. 1. Update Your Cover Images These days, most social media

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reachlocal-review-k9

Review: 40% of This Client’s New Customers Come from ReachLocal Solutions

K-9 University is a dog grooming, dog boarding, dog training, and dog day care with two locations in the Dallas, Texas, area. The business was seeing some success with offline advertising tactics like yellow pages, but they knew that customers were increasingly searching online. So, Chuck Bratt, President and Owner of K-9 University, decided he needed to take his marketing online and turned to ReachLocal. Since partnering with ReachLocal in 2007, Bratt has seen 40% of new clients come from

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Maryland RL Office

Culture Spotlight: ReachLocal’s Second Annual Day of Giving

Being a part of the local community is in our DNA here at ReachLocal. We work every day with SMBs that are a part of our local communities. So, we feel it’s important to donate our time and efforts into improving those communities through the charities that matter in our towns. We are who we are because of our local communities, and we believe in the duty to preserve them. Take a look at the photographs from our North American

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Measure Holiday Marketing with These Tips

4 Ways to Measure Your Holiday Marketing

Understanding the effectiveness of your holiday marketing tactics is critical when you’re investing money and effort into generating leads for your business. As a local business, it’s important to look not just at clicks and visits, but also at the conversions, calls, and leads you are getting from your marketing. Here are a few simple ways to track your marketing this holiday season: 1. Google Analytics Google Analytics is an important website tool to help you see specific activities that users take on your

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Facebook lead generation tips for local businesses

15 Minutes to Facebook Lead Generation [Webinar]

Today, Facebook is much more than a tool for creating social media posts and engaging with your community. It’s a robust advertising platform that can help you drive quality leads for your business, and serve as an effective complement to digital marketing activities like search advertising and SEO. Join us on Wednesday, December 14 for a 15-minute look into how Facebook advertising can be used to drive form submissions, calls, and even in-person traffic to your business. You’ll hear from our Facebook

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why quality score matters

3 Reasons Quality Score is Important for PPC

Quality Score is an important component of your search advertising campaign. But what is it exactly, and how does it affect your results? First, a brief refresher on what your Quality Score is. Google assigns your search ads a Quality Score using a scale of 1-10, with 5-10 considered high. Quality Score is based on a number of factors, including your ad’s expected clickthrough rate, ad relevance to the keyword, and the user’s landing page experience. This score impacts things

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