How website retargeting works to bring visitors back to your site.

Win Back Your Site Visitors: A Quick Intro to Retargeting

When a prospect leaves your website, that doesn’t mean it’s over between your business and that site visitor. There’s actually something you can do to get their attention again and bring them back to your website. It’s called website retargeting, and it’s a method used by businesses of all sizes to recapture interested website visitors. In fact, you’ve probably seen retargeting ads from some of your favorite brands today as you were spending time online. And that same technology can work for your local business, too. How Website Retargeting

Why Mobile Matters Webinar

Why Mobile Matters for Local Business & Expert Tips [Webinar]

Consumers today spend more than 3 hours per day on smartphones and over 85% of them consider their mobile devices to be a central part of everyday life. Smartphones provide consumers with constant access to the Internet, resulting in a shift in the way they search for and discover local businesses. This shift has even prompted Google to update its algorithm to emphasize mobile-friendly websites in mobile searches in what was dubbed “Mobilegeddon.” In our latest webinar coming up on

franchise SEO website tips

3 Critical Franchise SEO Tips from GIFA 2015

I recently attended the 3rd annual Google International Franchise Assembly (GIFA) at Google’s Mountain View California campus on May 7 & 8, 2015. I was offered the chance to co-facilitate the SEO breakout sessions and speak to franchise marketing leaders about SEO best practices for franchises, along with my co-facilitators Andrew Beckman of Location3 and Michael Bunn of Scorpion Design. Franchise marketers face unique challenges in trying to drive brand consistency and user experience across a large number of local franchisees.


3 Digital Marketing Strategies That Reach Nearby Consumers

Local business needs to attract local consumers. It sounds like a simple goal, but reaching the right consumers at the right time can have many challenges, especially as consumer buying behavior shifts toward micro-moments. In fact, Google has stated that searches for nearby businesses are up 34x since 2011 and they have doubled in the last year. What does this mean for local business? You need to be able to reach consumers where they are spending their time –on mobile


Poll: Is Having a Mobile Website a Priority for Your Local Business?

Today, it seems like everyone is talking about mobile websites. Recent changes to Google’s mobile search engine algorithm essentially mean that sites that aren’t mobile-friendly could see lower performance in their search results. And, studies show that over 50% of searches now come from mobile devices. In order to get found and engage consumers on mobile, there’s no question that having a mobile website is hugely important to your business and to your marketing. But in your opinion, just how big of a

Report: Consumers Use Mobile Browsers for Local Business Information

Report: 69% Say They Use a Mobile Browser to Get Local Business Information

Last month, we asked readers for the top way they look for local business information on their smartphones. With 69% of responses, mobile browsers are still the most common path to finding local businesses information, according to our readers. In addition, 23% of respondents say they use maps like Google Maps, and 8% say they rely on local directory apps like Yelp to find local business information on their mobile phones. See the responses in our infographic, and let us know which method you prefer

Why you still need a mobile website after Mobilegeddon

After Mobilegeddon: Why You Still Really Need a Mobile Website

Last month, search engine giant Google made a huge splash in the online marketing world by releasing a mobile algorithm update. This update, dubbed “Mobilegeddon,” emphasized that websites would need to be mobile-friendly in order to perform well in mobile search. In the weeks that followed Google’s mobile search update, there have been mixed reports about the impacts of this algorithm on mobile website traffic. Some have stated that the full results of the update may not yet full be

how smart is your website

Can You Close More Sales with a Smart Website? [VIDEO]

How smart is your website? Does it collect and store information about each of your leads – even if they call you? Does it help you close more sales by reminding you and your staff to follow up with qualified leads? Can it send automated marketing emails that keep you top of mind with interested prospects? And most importantly, does it tell you which of your marketing sources gets you the most customers? What if your website could do all

5 text ad mistakes SMBs make in their search marketing

Unforgivable Text Ad Mistakes from Local Businesses (Part 2)

Last week, we shared the first part of our list of unforgivable text ad mistakes we see local businesses making. In addition to forgetting basics when setting up their campaigns, like target keywords, geo-targeting, and ad extensions, local businesses often overlook some other important details of their search ads — details that can be detrimental to their advertising results. Mistake #6: Failing to Remove Outdated Offers Nothing will deter someone from clicking on your ad faster than an outdated offer. If it is

Don't lose business with these text ad mistakes

Unforgivable Text Ad Mistakes from Local Businesses (Part 1)

Search engine advertising, or pay per click advertising, is a fantastic way to drive more traffic to your website and, ultimately, more leads for your business. The first step in getting new leads through pay per click advertising is to get potential customers to notice your text ad. But with over 1.2 million businesses advertising via pay per click advertising, competition for visibility on search engines is fierce. It’s all the more reason you need to avoid these 10 common