7 things to know about display advertising

7 Things You Need to Know About Display Advertising

As you’re browsing online, you probably notice the ads across your favorite web pages. Some ads may be extremely relevant to you, while others might seem suspicious or spammy. Small-to-medium-sized businesses are getting their name across the web using these visual ads, also known as display ads or banner ads. Display advertising can be an integral part of your online marketing strategy, but there are some facts you should know before deciding to get started. Here are seven things you

Halloween Quiz: Content Marketing

Halloween Quiz: What Type of Candy Describes Your Content Marketing?

Halloween is right around the corner, which means you’re probably looking for the perfect spooky or clever costume, visiting a pumpkin patch or two, and of course, buying candy for trick-or-treaters (or for yourself). And, just like candy on Halloween brings trick-or-treaters to your door, engaging and appealing content can help drive awareness and even leads to your business. So, what kind of candy best describes your content marketing strategy? And what can you do to improve your content marketing

Elements of a Facebook Ad

What Makes Up a Facebook Ad?

You probably already know that Facebook advertising is great way for local businesses to reach specific marketing goals. But, what about the technical aspect of what actually makes up a Facebook ad? There are several important components of a Facebook ad that you should know about to ensure your Facebook advertising campaign performs well. Here are some of the elements of a Facebook ad: Text Portion The text portion of your Facebook ad is similar to a text ad in a search

holiday shopping survey

What Are Your Thoughts on the Holiday Shopping Season? [Survey]

Did you know the holiday shopping season starts as early as October? You may have even started noticing ornaments and lighted trees in some stores in September. We put together a short survey about holiday shopping to help paint a picture of what local businesses need to be thinking about when it comes to marketing their businesses during the holiday season. And that doesn’t just mean retail businesses! So, we want to know what you think about the holiday shopping

Geofencing ReachLocal

Why You Should Use Geofencing to Target Your Audience

In our latest 5 in 15 Webinar: 5 Ways to Target Your Audience Online, we learned valuable information about targeting the right customers online. One valuable targeting tactic local businesses can benefit from is geofencing, a display targeting tactic that helps you reach prospects in a certain area through their mobile devices. Here are some benefits of geofencing from our webinar. Get the Webinar: 5 Ways to Target Your Audience Online Targets Prospects Near You & Finds New Audiences Geofencing

ReachRetargeting Includes Lookalike Audiences

New Audience Targeting Options Now Available in ReachRetargeting

New Retargeting Capabilities Help Local Businesses Reach More Prospects Online To help local businesses reach even more of their target consumers online, ReachLocal is now offering new audience targeting capabilities, including lookalike audiences, through our ReachRetargeting product. This exciting enhancement further expands your business’ ability to target new, interested users wherever they are surfing online. ReachRetargeting already helps local businesses stay top of mind with previous website visitors and other interested consumers by showing them targeted messages when they visit desktop and mobile sites across the web. Now, ReachRetargeting

Best Practices For An Ideal Social Media Post

Best Practices for an Ideal Social Media Post

It seems like every week, new features and updates are added to social media channels, and for small business owners, keeping up with the latest trends and remembering best practices for social posts may seem daunting. From character limits to image sizes, each social channel has it’s own standards and guidelines. Take a look at some of best practices for creating social posts on Facebook, Twitter, and LinkedIn. Creating Status Updates on Facebook Facebook is the only platform that allows

Social Media Marketing Tips for Your SMB

3 Social Media Basics for Your Small Business Marketing

There are many ways small businesses can benefit from using social media, such as building community, engaging fans, and growing interest in your products and services. Here are a few social media basics you need to master in order to reach interested consumers and drive growth, so your social media efforts can start to pay off. 1. Choose the Right Platform(s) Regardless of your business industry, building a robust social media presence is vital. It’s important, especially if your resources are limited, to

SEO works for SMBs

3 Ways SEO Works for SMBs

Investing in an SEO strategy is important for local businesses that want to improve their visibility on top search engines and stand out from their competitors on the search engine results pages. But, how does it work to drive real results for real SMBs? Hear from local business owners who invested in an SEO strategy and saw how SEO works for their business. 1. SEO Improves My Online Visibility When Howard Simcox of Sussman & Simcox Attorneys at Law started

Facebook advertising prep

How to Prepare for Facebook Advertising

Facebook advertising is a great way to reach marketing goals like targeting new and existing customers, building brand awareness, and increasing engagement on your Facebook page. But, before you start advertising on Facebook, there are some steps you’ll need to take. Set Up & Optimize Your Business’s Facebook Page Obviously, you need a business Facebook page before you can advertise on Facebook. If you haven’t already created a Facebook page for your business, watch this video tutorial from Facebook. Whether you’re


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