Frank Cardia, owner of Cupertino Plumbing, made the switch to online marketing after he realized his print campaign wasn’t getting him the leads and customers he wanted. He turned to ReachLocal’s digital marketing solutions, including search engine advertising, a responsive website, and the integrated ReachEdgeTM lead conversion software. Working with a team of digital marketing experts, he was able to tap into new markets and ultimately increase his revenue. “When I found ReachLocal, they opened my eyes and showed me
Online marketing continues to evolve all the time, but many small businesses are still doing marketing the same way they did five years ago, or even more. So, as we venture into 2015, what online marketing resolutions do you think SMBs should focus on in order to get more leads and customers in the New Year? Take our poll now and let us know: what should SMBs stop doing in their marketing in 2015? Then, check back in January to see the results!
While there’s no secret formula to creating a marketing campaign that “goes viral,” there are a few keys to making marketing that gets talked about – even if it’s just within your business or industry or among your social media fans. Take look at these top marketing trends from 2014 and the campaigns that took off, along with our tips that you can apply to your own digital marketing. 1. The ALS Ice Bucket Challenge According to the ALS Association,
During the hustle and bustle of the holiday shopping season, it can be easy to focus on generating as much new business as possible. But don’t shortchange your business by forgetting to do some of these basics to help you create loyal customers not just during times of peak interest, but throughout the year. Here are seven must-dos to make the most out of each new customer you get. 1) Get Their Email Address! Landing a new customer is an
When it comes to finding information about health-related issues, people turn to the web. In fact, websites like WebMD see an average of 191 million unique users per month, (a decent percentage no doubt misdiagnosing the common cold). But it’s not just information on sicknesses that cause people to turn to the web – getting and staying healthy has also become a major search trend today, and on many different platforms. From social media sites like Pinterest to YouTube to
Small Business Saturday is just days away, and that means one thing for many small businesses – a big influx of new customers is headed your way. Congratulations! Now, don’t panic. With the right preparation and planning, you can make sure your business is ready for any new crop of seasonal customers – whether during an event like the holiday shopping season or a normal peak in prime business time. Here are seven things to check off your list: 1)
ReachLocal is wrapping up 2014 by attending and hosting some great events and we hope you’ll join us. We’re also presenting a webinar, “How to Get the Most Out of Your ReachEdgeTM/ReachSEOTM Reports,” in early December. So take the time to network with peers in your industry and expand your online marketing knowledge. To learn more about each event and to register, visit our events page.