How mobile and local search trends impacts local marketing

Local Search Trends & What They Mean for Small Business Marketing

I recently had the pleasure of hearing a variety of digital marketing experts address local search marketing trends at the 2016 RocksDigital Conference in Dallas. One popular influencer, Greg Sterling, VP of Strategy and Insights for the Local Search Association and Contributing Editor at Search Engine Land, spoke about the state of local search marketing. Here are a few key search trends that he discussed and ways local businesses can leverage these trends when building their marketing strategies. Research &

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Facebook Users Stats

Facebook Demographics: 5 User Stats You Need to Know

Did you know that 75% of local businesses actively use Facebook to market their business? Facebook is where potential customers are, and where they’re spending a large portion of their time. But, don’t take my word for it! Here are five Facebook user demographics you need to know to help you manage your paid and organic Facebook strategy. Related: How to Identify Your Target Audience on Facebook  Facebook’s Users 72% of American Adults Use Facebook: Research has shown that 72% of American

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Marketing Leads

Do You Know Where All Your Marketing Leads Are Coming From?

For most local businesses, your primary goal for your digital marketing campaigns is getting more calls and leads, and hopefully you have a complete paid, organic, and website strategy in place to help you meet that goal. But, do you know exactly where all your marketing leads are coming from and which marketing tactics are delivering actual leads and customers – not just clicks or visits to your site? With lead analytics software, like ReachEdge™ from ReachLocal, you can finally

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ReachLocal Google Webinar

Get Answers from Google in Our Upcoming 5 in 15 Webinar

Google can be a mystery, and many local business owners have questions they may never get answers to. But, what if we told you that you could have the chance to ask Google a question? In our next 5 in 15 Webinar: 5 Questions You Always Wanted Google to Answer, Bo Pulito, Google’s Strategy Partner Manager, will join us to answer some common questions from local business owners and take additional questions from webinar participants. While Bo won’t be able

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Google Ads Change Yellow to Green

Google Search Ads Update: Seeing Green

Have you noticed the ad labels on Google search results pages are now green instead of yellow? Last month, Google started using a green “Ad” label on its text ads across mobile, desktop, and Maps search results globally. Google search ads now feature both a green ad label and a green display URL. Google started using yellow ad labels in 2013 to help users tell its search ads apart from organic links in accordance with FTC guidelines. In an effort to

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ReachLocal Review Sussman and Simcox

Law Firm Quadruples Web Traffic with ReachLocal Marketing Solutions

At ReachLocal, we love hearing how our clients are able to grow their businesses and reach their marketing goals when they use our digital marketing solutions. One client, Sussman & Simcox Attorneys at Law, tells how they were able to attract new clients with a digital marketing strategy that included search engine advertising, SEO, lead capture and marketing automation software, and an updated website that can help capture and convert leads. The firm was looking for a way to bring

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ReachSEO video from ReachLocal

ReachSEO: How it Helps Local Businesses Get Found Online [Video]

The only constant of search engine optimization is that it’s always changing. And the more resources search engines like Google invest in making their organic search algorithms better, the more important doing effective SEO becomes for local businesses. To mirror this level of investment search engines put into their algorithms, we’re also constantly investing in our technology and people to help local businesses get more from their digital marketing. One way we’re doing this is with ReachSEO, an enhanced search engine optimization service

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ReachLocal Joins Gannett

ReachLocal started in 2004 with the mission of helping local businesses grow. First with the introduction of ReachSearch and growing to become a total digital marketing system, we are now a leader in the space putting digital media solutions and services to work to help over 16,000 customers on five continents. The partnership we have with our customers has been crucial in giving us the feedback and insights to develop our award winning solutions and achieve the successes we have

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How to Hack the Facebook News Feed

How to (Kind of) Hack the Facebook News Feed

In our 5 in 15 Webinar: 5 Secrets of the Facebook News Feed, we discussed what you need to know about the News Feed, and how you can use that information to better tailor your Facebook marketing strategy. Three “secrets” of the News Feed include: The News Feed is Facebook’s top feature. Links and video outperform any other content type on the News Feed. The News Feed algorithm encourages engaging content. So, what do these “secrets” mean for you as

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Search advertising + SEO

3 Ways Combining Search Advertising + SEO Enhances Your Digital Marketing

Many people look at search advertising and SEO as two separate marketing strategies. And, while they do yield different results and can help you reach different goals, there are many ways that your search advertising and SEO efforts can complement each other and lead to a more successful strategy online. Here are three ways using search advertising and SEO can enhance your digital marketing. 1. Increase Brand Awareness Combining search advertising and SEO provides extra exposure on the search engine

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