Smiling Woman Florist, Small Business Flower Shop Owner

Small Business Saturday: How to Collaborate with Other Local Businesses

Small Business Saturday is right around the corner. Is your business getting involved? There are lots of ways you can get in on the shop small movement, and we’re sharing a Small Business Saturday tip each week to help your business get involved. This Week’s Tip: Collaborating with Other Local Businesses Collaboration is a great way to build momentum around a local event like Small Business Saturday. But, working with other local businesses — and even with your competitors! —


Survey Results: Getting Digital Marketing Right

Every month, we ask our blog readers, social media fans, and newsletter subscribers a different question about digital marketing. From the prospective of a business owner, marketing manager, or even as a consumer, these questions give us a few insights into digital marketing trends from both the business and consumer sides of the field. Last month we asked: “What’s the most difficult type of online marketing to get right?” Nearly half of the responses, 45% to be exact, answered that search

Client at shop paying at cash register

Which Small Businesses Will You Support This Holiday Season? [Poll]

Small Business Saturday doesn’t just have to only be about supporting retail shops. It’s great to support all kinds of small businesses during the holidays. So we want to know, what types of small businesses will you be supporting this holiday season?    

Couple standing in front of organic food store smiling

When Organic Isn’t Enough: Facebook Advertising For Facebook Events

When it comes to using social media to engage with consumers, part of the challenge is to make sure consumers see your content. With the various changes in the way Facebook displays content in its users’ News Feeds, both large and small businesses are finding it more difficult to get their organic content seen by consumers. That’s where Facebook Advertising can really help. A good Facebook strategy will use both high-quality organic posts along with advertising strategic content to make

Ways for Local Businesses to Get Involved Shop Small

Small Business Saturday: 7 Ways to Get Your Business Involved

ReachLocal is proud to announce that we are yet again an official Small Business Saturday supporter! Small Business Saturday takes place the Saturday after Thanksgiving and was originated by American Express as a way to help drive awareness and sales for small businesses as the holiday shopping season gets into full gear. In fact, over 5.7 billion dollars in holiday spending was attributed to the Small Business Saturday movement in 2013. So, will your business take part in Small Business


Warm Up Your Online Marketing This Holiday With These 5 Engagement Tips

With the growth of social media, it’s easier than ever before to engage with customers on a regular basis. This engagement provides you with unique insight into why your customers choose your business, but more importantly it gives you an opportunity to speak with them in a scalable way. However, for many business owners, it can sometimes seem intimidating to use social media to engage with customers. The following are five engagement tips that will help you build the know-how

Frightened Young Woman

Spooky Marketing Mistakes Local Businesses Should Avoid

Halloween is right around the corner! While the sights and sounds of this season might have your imagination running wild with spooky thoughts, real frights like marketing mistakes that cost you customers might be hiding in plain sight. Take a look at some of the marketing mistakes that may be frightening away your leads and customers. If you’re guilty of any of these, we’ve got some tips to help you get your marketing back on track. You Are the Jekyll

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