ReachLocal Google Awards 2016

ReachLocal Wins Google Quality Account Champion & Innovation Champion Awards

We’re so excited that ReachLocal has once again been named Google’s Quality Account Champion in North America as well as the Innovation Champion in Canada in the 2016 Google Sales Channel Awards. This is our second year in a row winning both awards, and our third time overall being named Google’s Quality Account Champion – a testament to our continuous dedication to quality and innovation in search engine marketing and online advertising. The Google Quality Account Champion award is given

Facebook holiday ads

3 Types of Facebook Ads that Are Great for the Holiday Season

With the holidays just around the corner, Facebook ads are a great way to grab the attention of your local business’s audience. Below are three types of Facebook ads you should try this holiday season. Event Response Ads The holidays are a popular time for in-store or promotional events, so why not use an Event Response ad on Facebook? Event Response ads allow you to promote your Facebook event so you can reach a wider audience than just those who


What ReachLocal is Thankful for This Year

2016 has been an excellent year for ReachLocal, and we have a lot to be thankful for. In the spirit of Thanksgiving, we thought we’d share the top five things we’re thankful for this year. 1. Joining the Gannett Family In August of this year, ReachLocal officially joined Gannett, a next-generation media company dedicated to strengthening communities across the nation, and we could not be more thrilled. Gannett’s dedication to quality and service is the perfect fit for ReachLocal, and

reachlocal bing elite smb partner

ReachLocal Recognized as Top Bing Ads Elite Partner Performer

Today, Microsoft announced that it has recognized ReachLocal as an Elite partner in the Bing Partner Program. “Being recognized as a Bing Ads Elite Partner underscores our commitment to helping our clients grow their business through their critical advertising channel,” said Kris Barton, Chief Product Officer at ReachLocal. As a Bing Ads Elite Partner, ReachLocal will continue to enhance the expertise and service provided to clients through exclusive access to training, marketing, and technology development. Bing is the world’s number

shop small business you need

Shop Small: 5 Local Businesses You Need During the Holidays

When people think about Small Business Saturday and shopping small, they often only think of traditional retailers or local eateries. However, there are plenty of opportunities for local businesses that may not sell holiday gifts to get involved in the shop small mentality. Here are five local businesses everybody needs during the holidays: 1. The Doctor or Emergency Room The holidays are a wonderful time filled with family, friends, and food, but unfortunately, the holidays can also be filled with

Lead generation through Facebook advertising

Better Lead Generation: Getting Started with Facebook Advertising

Ads you see in the Facebook News Feed may look a lot like display ads, and they can help you to grow brand awareness and interest from your target audience. But did you know Facebook advertising can also help you generate leads and sales? Here are a few things to know in order to set up an effective lead generation campaign on Facebook. Drive Users to a Conversion-Optimized Website Having a robust website that provides additional, helpful information about your business

geofencing small business saturday

3 Ways to Use Geofencing to Drive Small Business Saturday Sales

Small Business Saturday is a great initiative that encourages shoppers to support local businesses as they make their holiday purchases. One marketing strategy that is extremely useful around Small Business Saturday is geofencing. Geofencing gives you the ability to target mobile shoppers as they’re near your (or your competitor’s) business – making it ideal for reaching on-the-go shoppers. Here are three ways you can use geofencing to drive Small Business Saturday sales. 1. Set Up Targeting Around Your Competitors’ Locations

Facebook Leads Ads ReachLocal

3 Cool Things to Know About Facebook Lead Ads

Facebook Lead Ads is a unique form of Facebook advertising that can help you generate leads right from the News Feed. But how do Facebook Lead Ads work and can they actually help your marketing? Here are three things you may not know about running Lead Ads on Facebook: 1. It Takes Two Taps to Convert a Lead One of the best things about Lead Ads is that it makes it extremely simple for users to submit an inquiry from a form

Small business saturday marketing tips

3 Ideas to Steal for Your Small Business Saturday Marketing

The holidays will be here before you know it, and consumers are preparing to kick off the season by participating in early morning shopping sprees and fighting off turkey-induced comas. While major retail chains see large spikes in revenue with Black Friday and Cyber Monday, they now have to share the weekend spotlight with local communities for Small Business Saturday. Over the years, Small Business Saturday has gained national attention as consumers become more aware of the importance of small-

ReachLocal Mobile App

See Leads & Reports On the Go with the New ReachLocal App

We’re excited to introduce the newly redesigned ReachLocal mobile app, which is now available globally on iOS and Android devices. The latest version of the mobile app features an updated user interface, enhanced reporting, and new lead response capabilities to help you make the most of your ReachLocal media solutions, including search advertising, display advertising, and retargeting. With this free mobile app at your fingertips, you can keep track of your campaign results and even respond to your leads while


ReachLocal Online Marketing Blog