Improving Customer Loyalty

I’ve Got New Customers, Now What?

During the hustle and bustle of the holiday shopping season, it can be easy to focus on generating as much new business as possible. But don’t shortchange your business by forgetting to do some of these basics to help you create loyal customers not just during times of peak interest, but throughout the year. Here are seven must-dos to make the most out of each new customer you get. 1) Get Their Email Address! Landing a new customer is an


Healthcare Marketing & What It Means To Potential Patients

When it comes to finding information about health-related issues, people turn to the web. In fact, websites like WebMD see an average of 191 million unique users per month, (a decent percentage no doubt misdiagnosing the common cold). But it’s not just information on sicknesses that cause people to turn to the web – getting and staying healthy has also become a major search trend today, and on many different platforms. From social media sites like Pinterest to YouTube to

Holiday Mobile Marketing Tips

Get Your Local Business Mobile Ready for the Holidays

The holiday shopping season is in full swing. Black Friday and Small Business Saturday are both right around the corner. Consumers are already searching for the best deals, services, and offers for their holiday needs. Chances are, your business is already running holiday promotions and marketing campaigns. But, while you were making your holiday marketing list and checking it twice, did the word “mobile” wind up in your plans? If not, you could be losing a big chunk of consumers this holiday season. In fact, recent


How Car Shoppers Search for an Auto Business Online

How does your auto business reach consumers who are looking to buy a new vehicle? Do you rely on flyers put into mailboxes in your ZIP code or television commercials? For some dealerships, these are great ways to promote your business and build awareness. But if your auto business is really interested in getting new sales (and what dealership isn’t) then you need to be where consumers are searching for you — online. In this Google infographic, you can learn

Collaborating on a project

Free Webinar: Turning Website Visitors Into Leads & Customers

Getting consumers to visit your business website is great, but are they converting into leads and customers? Get actionable tips on turning more of your website visitors into customers with our Google-sponsored webinar, Consumers Found Me, Now What? In this free, on-demand webinar, you’ll learn about: Consumer buying behaviors and the role of mobile Website best practices that convince visitors to contact you Lead management tips that will help you turn more leads into customers Convert more of your website

Smiling Woman Florist, Small Business Flower Shop Owner

How to Collaborate with Other Local Businesses

Small Business Saturday is right around the corner. Is your business getting involved? There are lots of ways you can get in on the shop small movement, and we’re sharing a Small Business Saturday tip each week to help your business get involved. This Week’s Tip: Collaborating with Other Local Businesses Collaboration is a great way to build momentum around a local event like Small Business Saturday. But, working with other local businesses — and even with your competitors! —


Survey Results: Getting Digital Marketing Right

Every month, we ask our blog readers, social media fans, and newsletter subscribers a different question about digital marketing. From the prospective of a business owner, marketing manager, or even as a consumer, these questions give us a few insights into digital marketing trends from both the business and consumer sides of the field. Last month we asked: “What’s the most difficult type of online marketing to get right?” Nearly half of the responses, 45% to be exact, answered that search