Last week, members of the ReachLocal product and technology team gathered for the company’s second annual Ignition Day, a 24-hour period during which teams come together to develop new ideas and technology. This year, members from several ReachLocal partners, including Google AdWords, Yahoo!, New Relic, Twilio, Simpli.fi, and Yelp participated as well. The goal was simple – within 24 hours, the teams were challenged with developing a solution and bringing it to life. Teams could propose any type of idea –
What common SEO myths could your business fall prey to? As Director of SEO at ReachLocal, it’s my job to stay up to speed on changes to search engine algorithms, search trends, and the latest SEO best practices. But although there is a ton of great advice out there on what search engines are up to and how to get SEO right, I’m often amazed at some of the bad advice and outdated SEO tactics that I still see being shared
In this month’s ReachLocal Question of the Month, we want to know: What online marketing strategy can local businesses no longer afford to ignore? When planning out your marketing strategy, there are many things you need to consider. For example, who is your audience? If they are a demographic that regularly uses social media (and let’s admit it – today there’s a pretty decent chance some of your audience will) then creating a diverse content marketing strategy could be a
If you’re ready to start using email marketing to convert leads and retain customers, there are two things you need to do: first, you need to plan a strategy for creating emails that follow email marketing best practices. Then once you have all the requirements in place for your email marketing, set up a process for measuring just how well your emails perform with your target audience. But how do go about creating an effective email marketing program? Start with
When it comes to connecting consumers with businesses, we all have dreams. Consumers dream of finding the right company to do business with. And business owners dream of converting more leads into customers and improving their ROI. But what does it really take to convert leads into customers in today’s competitive landscape? In this infographic, you’ll take a journey with a sales lead, all the way from its beginnings as a prospect to becoming a customer for one local business.
One thing so many movies, old and new, have in common is that they feature everyday people trying to make a living. And no matter what type of characters they portray, all these movies can teach valuable lessons about what to do — and what not do — to win a customer’s business. Here are seven classic movie scenes that prove business lessons can be learned anywhere. Forrest Gump — Do What You Do Best There’s a theory that you
Getting discovered by local searchers today takes more than just a search-optimized website (although that’s an absolute must). You also need to boost your SEO efforts with offsite tactics including claiming local listings, using social sites, and doing search advertising. Try these to drive more local consumers to your business through search. 1. Build Out Your Local Listings & Citations It can’t be stressed enough how important your local listings are to getting found in local search results today. Google