reachlocal bing elite smb partner

ReachLocal Recognized as Top Bing Ads Elite Partner Performer

Today, Microsoft announced that it has recognized ReachLocal as an Elite partner in the Bing Partner Program. “Being recognized as a Bing Ads Elite Partner underscores our commitment to helping our clients grow their business through their critical advertising channel,” said Kris Barton, Chief Product Officer at ReachLocal. As a Bing Ads Elite Partner, ReachLocal will continue to enhance the expertise and service provided to clients through exclusive access to training, marketing, and technology development. Bing is the world’s number

shop small business you need

Shop Small: 5 Local Businesses You Need During the Holidays

When people think about Small Business Saturday and shopping small, they often only think of traditional retailers or local eateries. However, there are plenty of opportunities for local businesses that may not sell holiday gifts to get involved in the shop small mentality. Here are five local businesses everybody needs during the holidays: 1. The Doctor or Emergency Room The holidays are a wonderful time filled with family, friends, and food, but unfortunately, the holidays can also be filled with

Lead generation through Facebook advertising

Better Lead Generation: Getting Started with Facebook Advertising

Ads you see in the Facebook News Feed may look a lot like display ads, and they can help you to grow brand awareness and interest from your target audience. But did you know Facebook advertising can also help you generate leads and sales? Here are a few things to know in order to set up an effective lead generation campaign on Facebook. Drive Users to a Conversion-Optimized Website Having a robust website that provides additional, helpful information about your business

geofencing small business saturday

3 Ways to Use Geofencing to Drive Small Business Saturday Sales

Small Business Saturday is a great initiative that encourages shoppers to support local businesses as they make their holiday purchases. One marketing strategy that is extremely useful around Small Business Saturday is geofencing. Geofencing gives you the ability to target mobile shoppers as they’re near your (or your competitor’s) business – making it ideal for reaching on-the-go shoppers. Here are three ways you can use geofencing to drive Small Business Saturday sales. 1. Set Up Targeting Around Your Competitors’ Locations

Facebook Leads Ads ReachLocal

3 Cool Things to Know About Facebook Lead Ads

Facebook Lead Ads is a unique form of Facebook advertising that can help you generate leads right from the News Feed. But how do Facebook Lead Ads work and can they actually help your marketing? Here are three things you may not know about running Lead Ads on Facebook: 1. It Takes Two Taps to Convert a Lead One of the best things about Lead Ads is that it makes it extremely simple for users to submit an inquiry from a form

Small business saturday marketing tips

3 Ideas to Steal for Your Small Business Saturday Marketing

The holidays will be here before you know it, and consumers are preparing to kick off the season by participating in early morning shopping sprees and fighting off turkey-induced comas. While major retail chains see large spikes in revenue with Black Friday and Cyber Monday, they now have to share the weekend spotlight with local communities for Small Business Saturday. Over the years, Small Business Saturday has gained national attention as consumers become more aware of the importance of small-

ReachLocal Mobile App

See Leads & Reports On the Go with the New ReachLocal App

We’re excited to introduce the newly redesigned ReachLocal mobile app, which is now available globally on iOS and Android devices. The latest version of the mobile app features an updated user interface, enhanced reporting, and new lead response capabilities to help you make the most of your ReachLocal media solutions, including search advertising, display advertising, and retargeting. With this free mobile app at your fingertips, you can keep track of your campaign results and even respond to your leads while

local businesses holiday marketing

Report: 90% Say Supporting Local Businesses is Important to Them During the Holidays

Navigating the holiday season can be difficult for local businesses, especially when you’re not sure what shoppers are looking for or which businesses they’re frequenting. Last month, we asked our readers about their holiday shopping habits, including what’s most important to them as they do their shopping and what types of businesses they support during the holidays. Our results show that 90% of respondents think it’s important to support local businesses during the holidays, and 90% say they support local


ReachLocal Culture Spotlight: Second Annual Halloweek at ScreechLocal

This year our Plano team hosted its second annual “Halloweek” celebration! Check out all the fun we had below! Desk Decorating Happy Hour & Pizza On Monday, each team had the opportunity to come together to decorate their work areas. Employees had fun eating pizza and mixing and mingling with colleagues while strategizing desk-decorating ideas. Teams worked on decorations throughout the week (after work hours, of course!) and were judged on Friday by our pals from Your Cause. See more below:

marketing mistakes

Scary Marketing Mistakes Local Businesses Should Avoid

While haunted houses, a convincing zombie costume, and ghost stories may scare people around Halloween, an easily avoidable marketing mistake can scare away your customers year round. Avoid these three marketing mistakes so you don’t have your customers running for the hills. A Bad Review Response Have you ever searched for a business, stumbled upon one of their review sites, and read a response from the business owner that was passive aggressive or just plain rude? 77% of people search


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