Facebook Advertising Ad Placement

Facebook Advertising 101: News Feed Ads vs. Right Column Ads

When you set up your Facebook advertising campaign, you have a few different options for the type of ad you’d like to run and where you’d like that ad to be placed. Facebook ad placements provide flexibility in selecting the best option so you can reach the right target audience and devices to accomplish your campaign goals. Currently, Facebook offers news feed and right column ad placement options. So, what’s the best ad placement for your campaign? That depends on

Confirmit ACE Awards 2016

ReachLocal Wins 2016 Confirmit ACE Awards for Customer Experience

We are excited to announce that ReachLocal has won two 2016 Confirmit ACE (Achievement in Client Experience) Awards. ReachLocal was recognized for Innovation in Customer Engagement and in the Overall Business Impact category. This is the second year in a row that ReachLocal has been recognized with a Confirmit ACE Award. These awards highlight ReachLocal’s dedication to listening to our clients and driving change across our business through our Voice of the Customer Program, which tracks metrics related to product

Keyword Research Tips

5 Expert Tips to Find SEO Keywords for Your Website

In our latest 5 in 15 webinar: 5 New Ways to Think About Keywords & SEO, ReachLocal SEO Expert Shayla Jenkins shared some of her secrets to helping local businesses do better SEO keyword research. Here are a few of our favorite keyword research takeaways. Download our free, on-demand webinar: 5 New Ways to Think About Keywords & SEO here. 1. Do Your Keyword Research First Our expert recommends conducting keyword research before doing anything else to optimize your site,

Elements of Advertising - Text Ads

9 Elements of Text Ads That Convert

It can be frustrating to write your text ads when there’s a limited space to express all the awesome things about your business. But, with a bit of creativity and a few simple tricks, you can write winning text ads to gain more leads from your PPC campaign. Here are nine elements of text ads that can help you convert more searchers into customers: 1. Get Detailed with Ad Extensions Paraphrase what your business does instead of trying to list every

Using Social Media to Drive Growth

Report: 70% of Local Businesses Use Social Media to Drive Growth

A recent ReachLocal survey of more than 500 local businesses revealed that 70% of local businesses use social media marketing to drive growth. Another 20% of respondents said they plan to use social media to drive growth in the future. Business growth includes generating social fans and followers, building brand awareness and engagement, driving website traffic, and getting leads from social media. The top social sites local businesses report actively using to market their businesses are: Facebook – 75% Twitter –

ReachEdge Lead Tracking

Relax! We Know Where Your Leads Are Coming From.

Generating calls and leads is one of the biggest challenges for local businesses and one of the main reasons they invest in marketing. Another challenge? Finding out where those marketing leads are coming from so you know what’s actually working to help your bottom line. If you’re having a hard time determining how customers are finding your business, we can help. How? Read on to find out. ReachEdge, our lead conversion and attribution software, tracks marketing leads from your website

Ad Extensions help your PPC ads show up in Google Maps search results

Get More Leads from Google Maps with PPC Location Extensions

If local search advertising is your bread and butter for generating leads and calls – and for most local businesses, this is the case – Google has given you one more great reason to optimize your PPC ads with location extensions: it’s now including Maps’ Local Finder results in its search advertising inventory. Here’s what this change means to your search advertising campaign, and how to get the most out of it. Search Ads Now Showing in More Google Maps

ReachLocal Wins Stevie 2016

ReachLocal Wins Stevie Award for In App Mobile Advertising Solution at the 2016 American Business Awards

We are excited to announce that ReachLocal has yet again won an award at the 2016 American Business Awards! Our ReachDisplay InApp™ mobile advertising solution won the Bronze Stevie® in the “Business-to-Business Products” category on May 2, 2016. ReachLocal’s ReachDisplay InApp helps businesses like yours harness the power of mobile by showing compelling, interactive in app ads to consumers using mobile apps near your business, so they discover you and are more likely to buy. “New mobile marketing technologies like

mobile marketing strategy

How To: Build a Better Mobile Marketing Strategy for Your Business

In the world of digital marketing, the shift from desktop to mobile has skyrocketed. According to Yahoo, the average time an individual spends on a mobile device is about 4 to 5 hours a day, and Google reported that more searches take place on mobile devices than computers in 10 countries including the US and Japan. With today’s mobile technology constantly on the rise, smartphone searches are becoming the dominant way that people look for your business. Does your marketing

Facebook facts you didn't know

7 Things You Probably Didn’t Know About Facebook

Even though Facebook is the most widely used social network, there is still so much to learn about it! It is constantly changing, and keeping up with the latest updates can be a time-consuming task, especially for a local business owner. We’ve broken down seven things you might not know about Facebook and how they affect your business. 1. Facebook Reactions Facebook reactions are a new feature. For years, Facebook users have been asking for a “Dislike” button, and Facebook’s