How to Pick the Right Facebook Advertising Objective [Infographic]

What’s the hardest part of starting Facebook advertising? For many businesses, it’s simply deciding which objective is the best one to start with. It may seem complicated, but it’s as simple as answering a few questions about your business, like: How many website visitors do you have? What does your sales cycle look like? And, most importantly, what is the goal of your Facebook advertising? Try out our decision tree infographic below to see which Facebook advertising objective makes the

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4 Ways This Auto Business Grows with Digital Marketing from ReachLocal

When Shawn Beecher, owner of Mobile Empire Detailing, was starting his businesses, he didn’t have a large budget for advertising but knew that online marketing was essential for growth. He wasn’t sure how to get started with getting his business online, so he partnered with ReachLocal for search advertising and SEO to establish a presence on top search engines like Google and get more customers. Within the first year of working with ReachLocal, his business grew by 130%. But, ReachLocal

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Game-Changing Lead Response Tips & Tricks

You’ve done it. You’ve finally got a marketing program that works! Your phone is ringing, your inbox is full, and maybe you’re even seeing more new faces in your store. But while traffic is up, business isn’t booming like you’d expect it to be. What gives? Like the old adage, you can lead a horse to water, but you can’t make it drink. Your marketing can bring you leads, but it typically can’t close business by itself. Once leads contact

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Facebook No Longer Supports Custom Link Previews: What You Need to Know

In an effort to help dismantle the abundance of false news and misleading content floating around on social sharing sites, Facebook is stepping in to make changes to its API that will prevent all users from modifying the preview of any link shared on Facebook, affecting both personal and business pages. How Does This Update Impact Users? Moving forward, the headline (or title), description, and the image that accompanies a link will no longer be editable. This means that the

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How’s Your Street Cred? Why Your Online Reputation is Important

Do you know what your customers are saying about you online? Or what comes up on search engine result pages, or SERPs, when a prospect searches for your business? These are two key factors in determining your business’s online reputation. Owning your company’s online reputation can be quite difficult. With news articles, employee and customer review sites, and social media, it’s very easy to have a negative presence online without even realizing it. It’s important not just to manage what

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I’m Doing Search Advertising, Now What? 4 Tips for Success Beyond PPC

Some advertisers think search advertising is all they need to be successful, a belief that stems from its fast, demonstrable results. Running a PPC campaign can yield great results alone, but diversifying your marketing strategy can enhance its performance overall. A comprehensive strategy includes a blend of components across several different tactics that target consumers at various stages in tandem to drive a higher ROI. Get the most out of your digital marketing by incorporating these four strategies into your

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4 Digital Marketing Tips to Keep Your Business Hot this Summer

This summer is hot! But is your business? Summer is a great time to reach out to more local prospects, so don’t let your online presence or digital marketing suffer in the heat. Instead, get your business on this summer’s hot list with these quick tricks. Update Your Web Presence Updating your social media pages is a quick and effective way to reach your target audience. Remember to keep posts relevant, and maybe even change things up by posting seasonal

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How to Reach Mobile Consumers with Geofencing [Infographic]

It’s important to market your business to the right people, in the right place, and at the right time. However, consumers are constantly on the move, which means it’s getting harder for businesses to reach them effectively. Luckily, there’s a local advertising tactic that enables businesses to reach consumers directly through their mobile devices. Geofencing allows your local business to use mobile advertising to get in front of more local consumers when they are on the go. Read our infographic

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What is Quality Score?

Quality Score is an often-used phrase when it comes to PPC. It sounds important, but is it really? In short, yes – Quality Score is extremely important for your PPC campaign. So what is Quality Score exactly, and how can you make sure you’re not ignoring this vital piece of your search campaign? Let’s dive in! What is Quality Score? Quality Score is an important component of search advertising that affects when and where your ads are displayed. Publishers use

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3 Retargeting Tactics to Enhance Your Digital Marketing

When a search advertising client asks what else he or she could be doing in the digital advertising space, my first thought is typically to tell them about retargeting. Retargeting perfectly complements search advertising, especially for those clients who offer expensive products and services (think private schools, interior design services, and summer vacation packages). That said, retargeting is actually a solid fit for any business that wants more visibility and website traffic from highly interested prospects, which can help improve

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