ReachLocal Seminar: Google on Technology Trends

The Future is Now: Google Presents 3 Technology Trends for Local Marketing

At a recent Locally Crafted Marketing seminar hosted by ReachLocal, Bo Pulito, strategic partner manager with Google, shared three important technology trends that are changing consumer behavior. These trends are critical for local businesses to understand, because businesses must really understand their consumers and how they are using technology in their day-to-day lives in order to reach them through marketing. Here are three practical tips and strategies he discussed that your local business can use to to take advantage of

ReachLocal Ebook: Local Search Advertising Guide

The Essential Guide to Local Search Advertising [Ebook]

You probably know that you should be running search engine advertising for your local business. But do you know why it’s such an important tool for your marketing mix? Do you know how search advertising can get you not just clicks and website traffic, but actual leads and customers? And most importantly, do you know how to optimize every aspect of your search advertising campaign, from your keywords to your landing page, so that it works for your business? Today,

What is the biggest challenge of search advertising?

What Part of Search Advertising is the Most Challenging?

Search engine advertising is one of the most popular ways to market your local business online. But creating an effective search advertising campaign can take a lot of time and expertise, from setting up your keywords, text ads, and budget to regularly monitoring your advertising performance and making sense of your results. We want to know: which of these aspects of search advertising is the most challenging for local business owners? Vote now in our poll, and let us know your

importance of mobile websites to small businesses

Report: 91% Say a Mobile Website is a Priority for Their Local Business

Last month, we asked our readers if having a mobile website was a priority to their local business. A whopping 91% of respondents said “Yes!” while only 9% said that a mobile website was not a priority for their business. See the breakdown of results in our infographic below. What Respondents Said We also asked poll respondents why having a mobile site was important to them. Here is what some business owners had to say about having a mobile website today. “Responsive, mobile

How website retargeting works to bring visitors back to your site.

Win Back Your Site Visitors: A Quick Intro to Retargeting

When a prospect leaves your website, that doesn’t mean it’s over between your business and that site visitor. There’s actually something you can do to get their attention again and bring them back to your website. It’s called website retargeting, and it’s a method used by businesses of all sizes to recapture interested website visitors. In fact, you’ve probably seen retargeting ads from some of your favorite brands today as you were spending time online. And that same technology can work for your local business, too. How Website Retargeting

Why Mobile Matters Webinar

Why Mobile Matters for Local Business & Expert Tips [Webinar]

Consumers today spend more than 3 hours per day on smartphones and over 85% of them consider their mobile devices to be a central part of everyday life. Smartphones provide consumers with constant access to the Internet, resulting in a shift in the way they search for and discover local businesses. This shift has even prompted Google to update its algorithm to emphasize mobile-friendly websites in mobile searches in what was dubbed “Mobilegeddon.” In our latest webinar coming up on

franchise SEO website tips

3 Critical Franchise SEO Tips from GIFA 2015

I recently attended the 3rd annual Google International Franchise Assembly (GIFA) at Google’s Mountain View California campus on May 7 & 8, 2015. I was offered the chance to co-facilitate the SEO breakout sessions and speak to franchise marketing leaders about SEO best practices for franchises, along with my co-facilitators Andrew Beckman of Location3 and Michael Bunn of Scorpion Design. Franchise marketers face unique challenges in trying to drive brand consistency and user experience across a large number of local franchisees.


3 Digital Marketing Strategies That Reach Nearby Consumers

Local business needs to attract local consumers. It sounds like a simple goal, but reaching the right consumers at the right time can have many challenges, especially as consumer buying behavior shifts toward micro-moments. In fact, Google has stated that searches for nearby businesses are up 34x since 2011 and they have doubled in the last year. What does this mean for local business? You need to be able to reach consumers where they are spending their time –on mobile


Poll: Is Having a Mobile Website a Priority for Your Local Business?

Today, it seems like everyone is talking about mobile websites. Recent changes to Google’s mobile search engine algorithm essentially mean that sites that aren’t mobile-friendly could see lower performance in their search results. And, studies show that over 50% of searches now come from mobile devices. In order to get found and engage consumers on mobile, there’s no question that having a mobile website is hugely important to your business and to your marketing. But in your opinion, just how big of a

Report: Consumers Use Mobile Browsers for Local Business Information

Report: 69% Say They Use a Mobile Browser to Get Local Business Information

Last month, we asked readers for the top way they look for local business information on their smartphones. With 69% of responses, mobile browsers are still the most common path to finding local businesses information, according to our readers. In addition, 23% of respondents say they use maps like Google Maps, and 8% say they rely on local directory apps like Yelp to find local business information on their mobile phones. See the responses in our infographic, and let us know which method you prefer