4 Stats Reveal Why Reviews Matter for Local Business (Here’s What to Do!)

At ReachLocal, reviews are an important part of what we know impacts a small business and their online marketing efforts. As consumers have grown more accustomed to using the internet to research their purchasing decisions, reviews have become an increasingly critical factor in the local consumer buying journey. But, how much do reviews really matter for your business? And what can you do about them? Check out these five important stats local businesses need to know about reviews today, along

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How Do I Measure Success in My Facebook Advertising?

Facebook advertising success can look different depending on the type of campaign you’re running and what marketing goals you’re trying to reach. A successful Facebook advertising campaign doesn’t always mean more customers right off the bat. So, what does success look like? Here are three ways you can measure success in your Facebook advertising. Tracking Conversions & Leads Tracking ad conversions and new leads is a great way to measure the success of your Facebook advertising campaign if generating leads is

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How Do I: Write Compelling Facebook Ad Copy?

You’re probably used to hearing about the importance of leveraging Facebook in your digital marketing. Your customers are already using Facebook to connect with friends and family, so why not use it to connect with them through your business? It makes sense considering people spend about an hour per day on the social media giant. But how can we use Facebook ads to reach our potential customers? Users read and click on what interests them on Facebook. Most of this

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Reviews FAQs: How Do I Use Yelp?

This is the last post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Yelp is great for a number of reasons. It’s highly-visited, focuses on local businesses, and allows businesses to manage their information and respond to reviews for free. So, how do you use Yelp? Claim or Create Your Business Page In order to start the management process, go to www.biz.yelp.com, and enter your business name and address, then click search. If

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Better Lead Generation: Getting the Conversion

Does your website look great on desktop and mobile? Does it contain multiple ways for prospects to contact you, like phone, email, and chat? Does your staff answer inbound calls quickly and helpfully? Do you have a process for checking inboxes and organizing your leads? If you answered no to any of these questions, your website and sales process might be what’s holding up your lead generation efforts. Make Sure Your Website Works First thing’s first: make sure your website

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3 Things You Need to Do Before You Start Advertising on Facebook

In our 5 in 15 Webinar: 5 Steps to Get Started with Facebook Ads, two of our Facebook marketing experts covered the basics you need to know before beginning Facebook advertising. Here are three things you need to do before you can start advertising on Facebook: 1. Set Up or Update Your Facebook Business Page Before you start advertising on Facebook, you need to have a Facebook business page. Follow these easy steps for creating your Facebook business page. If

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Geofencing & the Auto Industry: What You Need to Know

We’ve talked about the reasons you should invest in a geofencing strategy, but what about specific examples of using geofencing for your auto dealership or car repair shop? Geofencing is especially effective for businesses in the auto industry because of the ability to target consumers directly through their smartphones. Here are three ways to make geofencing work for your auto business: Target Shoppers at Your Dealership Geofencing gives you the ability to target shoppers when they’re on your lot or

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Reviews FAQs: What Review Sites Should I Focus On?

This is the seventh post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. With so many different review sites out there, you may be wondering which sites you should focus on managing. Here are our recommendations: Yelp: With an average 25 million monthly app users and 72 million monthly web visitors, Yelp is a great place for local reviews and is fairly easy to claim and manage. Google My Business: It’s important to

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How Do I Know Which Facebook Advertising Campaign is Right for Me?

Facebook offers several types of advertising campaigns so you can best reach your target audience and accomplish your marketing goals. Currently, a few of Facebook’s top campaign types include Local Awareness, Website Clicks, Website Retargeting, and Lead Ads campaigns. Let’s take a closer look at these campaign types and how they differ so you can choose the right Facebook advertising campaign for your business. Local Awareness Local Awareness is the best option when your campaign goal is to drive brand

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3 Ways to Make Geofencing Work for Your Business

Have you heard of geofencing? This mobile display advertising tactic allows you to target users who enter a specific area around a location like your business or your competitor’s business and show your ad on their mobile device. Here are three ways to make geofencing work for your business. 1. Target Your Competitors’ Customers Say your potential customers frequent one of your competitor’s locations. With geofence advertising, you can set up an invisible “fence” around your competitors’ locations and target their

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