Today, Facebook is still one of the most popular social media sites for small businesses. In fact, one survey showed that 73% of small businesses use Facebook as part of their online marketing strategy. But how many of these small businesses use Facebook to its full potential? Here are three examples of businesses that have seen great success on Facebook, how they did it, and tips you can learn from their success.
Polly’s Pies: Deliver a Great Product
4,650 Fans – 336 Check-ins – Joined Facebook in 2009
A family-owned pie company located in Southern California, Polly’s Pies Restaurant has been in business for 40+ years and currently has 16 different SoCal restaurant locations. Throughout the past four decades, a significant and loyal fan base has emerged on Facebook for Polly’s Pies, due in part both to their impeccable pies, branding efforts, and top-notch customer service.
For a small business like this with an existing loyal fanbase, Faecbook brought the opportunity to bring that community online. So the company joined Facebook in 2009. They post content on a weekly basis, such as new offers, information about charity events, or new menu items. They also make a point to post on days like National Pie Day, Cookie Day, and Maple Syrup Day, which are a big hit with their fans and see great engagement. Throughout the past three years of actively building and maintaining their Facebook page and fan base, Polly’s Pies now has a total of 4,650 fans and 336 check-ins!
Key Takeaway: Always keep in mind that your true fans “like” your business on Facebook because they like and support your business already. So leverage your existing fan base, and share content that they will not only like, but share with their friends to grow your fanbase both online and offline.
Prolase Laser Clinic: Support a Cause
1,704 Fans – 612 Check-ins – Joined Facebook in 2009
A step up from a neighborhood med spa, Prolase Laser Clinic strives to deliver the highest level of service and treatments such as hair removal, acne scars, skin tightening, and more, to their patients.
On Facebook, Prolase Laser Clinic has formulated a way to both gain new fans and receive online engagement from them by catering specifically to the wants and needs of their clients. From monthly specials to Facebook posts referred to as “Fun Fact Friday”, Prolase has discovered what works for them on Facebook, and as a result, receives likes, comments, and shares on nearly every post. Their posts about their community involvement, from supporting a local veterinarian clinic to raising funds for a children’s hospital, have also boosted their fan engagement. One Facebook campaign that worked really well for the clinic was for Breast Cancer Awareness month. During the month of October, they donated $1 to Susan G. Komen for the Cure for every new “Like” on their Facebook page. The campaign generated 107 new fans. Over the past three years of actively building and maintaining their Facebook page and fan base, Prolase Laser Clinic now has a total of 1,704 fans and 612 check-ins.
Key Takeaway: Supporting and promoting causes that relate to your business and that your fans support can help increase your likability and continued fan loyalty.
Penn Oaks Golf Club: Share User-Generated Content
305 Fans – Joined in 2010
One of the most sought after and highly acclaimed golf courses in Pennsylvania, Penn Oaks is also a prime location for weddings, holiday parties, banquets, special events, and more.
Since their debut on Facebook in 2010, Penn Oaks has 305 Facebook fans who share their enthusiasm for Penn Oaks on a regular basis through engaging with the content posted each week. Most recently, Penn Oaks has created two different contests specifically for Facebook that require direct participation from fans, while still focusing on the business itself. Fans who have recently tied the knot at Penn Oaks were asked to submit their favorite photo taken at Penn Oaks during their wedding to be entered into a contest to win a gift card. These same newly married couples could also send in a brief bio of themselves with a photo that was featured in a monthly post called “Get to Know Us”. Both of these campaigns not only generated a ton of engagement from fans who were married at Penn Oaks, but more importantly, they provided the club with a plethora of user-generated images they can use to promote their wedding services.
Throughout the past two years of actively building and maintaining their Facebook page and fan base, Penn Oaks Golf Club now has a total of 305 fans and 3,145 check-ins.
Key Takeaway: Your fans can sometimes be the best source of content for your Facebook page, so acknowledge them and give them opportunities to share their own great experiences with your business on Facebook! This creates positive content not only on your Facebook page, but also on your fans’ Facebook pages when they interact with you.
What’s Your Facebook Story?
Facebook marketing success looks different for every small business, but the good news is that no matter what your location, industry, or business type, you can build your own Facebook marketing success story. What success have you seen from leveraging Facebook for small businesses? Share your thoughts in a comment!