Here are three things you need to do before you can start advertising on Facebook:
1. Set Up or Update Your Facebook Business Page
Before you start advertising on Facebook, you need to have a Facebook business page. Follow these easy steps for creating your Facebook business page.
If you already have a Facebook business page set up, make sure all your information is up to date and that you have compelling information and images that will represent your business in a positive way. You don’t want to start advertising and driving people to interact with your page if it has incorrect information or doesn’t look its best.
2. Determine Your Facebook Advertising Goal
Once your page is set up and ready to go, you’ll need to consider your campaign goal. What do you want to accomplish with Facebook advertising? Are you trying to drive visitors to your website? Do you want to grow brand awareness? Are you looking for form fills? Facebook advertising can help you reach many different marketing goals, but you need to be clear on what you want from your efforts before starting your campaign.
3. Think About How Much You Can Spend to Make an Impact
Now that you know what your goal is for your campaign, you’ll need to set your ad budget. How much can you spend while still making an impact? If your Facebook advertising goal is to drive 100 new visitors to your website each month, but you know your budget will only help you get 25% of the way there, you may need to adjust either your budget or your goal. It’s important to be realistic about what you can spend and the types of results that budget can get you.
Download our full webinar, 5 Steps to Get Started with Facebook Ads, to find out what you need to do to set up and measure a successful Facebook advertising campaign, and visit our website to learn more.