Announcing Improved Behavioral Targeting for ReachLocal Display Advertising
At ReachLocal, we are always striving to improve our quality and service to drive better results for our clients. Today, we’re proud to announce an improved display advertising offering featuring behavioral targeting.
Our behavioral targeting can help you target consumers who are relevant to your business even more effectively and efficiently than a broad display advertising campaign. Essentially, behavioral targeting shows your display ad to your target consumers, which helps you boost brand awareness with people who may be interested in your specific products and services. We offer 16 different targeting categories for local businesses to choose from, including auto, health, sports, and many more.
Now, we’re helping you do this more effectively – and at an even lower cost.
We sat down with Brian Kim, our Director of Display Advertising to get the rundown on what’s new with our behavioral targeting. Here are a few benefits of the new Behavioral Targeting offers he shared with us:
Lower CPM & Minimum Budget
First, we’re excited to let you know that we are launching a lower CPM across all our behavioral targeting offers, regardless of geo-targeting preferences. We are also reducing the minimum budget to run behavioral targeting.
Improved Results
Finally and most importantly, we’re excited to let you know that not only is the cost for behavioral targeting lower, but our new offerings also deliver improved results. According to Mr. Kim, the new offerings show dramatic increases in CTR resulting from improved bidding strategies, effective behavioral targeting, and optimization. That means our clients will see improved clicks-to-impressions ratios, providing even better results for building your brand and targeting customers who are relevant to your business.
What exactly is behavioral targeting, and why does it help boost display advertising effectiveness? Stay tuned for our video interview with Brian Kim next week to learn more.
To learn more about our display advertising and behavioral targeting, contact your local Internet Marketing Consultant today.
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