There’s no doubt you’ve been hearing about the rise of mobile usage among consumers, especially when it comes to searching for local information. Consumers now spend over 3 hours a day on their smartphones, and 87% of smartphone owners say they use a search engine on their smartphone at least once a day. In addition, in a move called “Mobilegeddon,” Google recently announced that they would not prioritize non-mobile websites in organic mobile search results, since visiting a non-mobile site from a smartphone can deliver a poor user experience.
All of this highlights the importance of having a mobile website, not only to ensure you don’t miss out on getting found by local consumers searching via mobile, but also so that you can deliver the experience that consumers expect when they get to your website from a mobile device.
So, how can you ensure you have a good mobile-friendly website? Here are a few of the key features of a mobile website that you need in order to help you get found and convert leads.
1. Responsive Website Design
The best approach to creating a mobile-friendly website is to use responsive design. The term may sound scary, but responsive design simply means your website dynamically adapts to fit the screen it’s being viewed on. A responsive website maintains a common look and feel across smartphones, tablets, laptops and large desktop screens while functioning optimally on each screen.
2. Clear Call to Action (CTA)
A call to action tells your site visitors what action you want them to take upon reaching your site and makes it easy for them to do so. For example, if the action you want visitors to take is to contact you for a quote, put the CTA to “contact us for a quote” front and center, along with your phone number and button for your web form. This will help to drive conversions from your mobile website.
3. Click to Call Functionality
Beyond having a clear call to action, you also need to make it easy for your site visitors to take action. Click to call means you can click on the phone number on a website and it automatically pops up with a screen that asks the user if they want to call the number.
4. Simple Forms that Adapt to Mobile Screens
Reduce the number of fields you ask users to fill out on your contact forms and make sure that the fields are large enough for someone using a touchscreen to easily fill out.
5. Maps & Directions
Adding a map of your business location or service area lets users quickly see if you’re in their local area. If your goal is to drive foot traffic to your business, including directions to your business also makes it that much easier for them to visit you in person.
To learn more best practices of conversion-optimized, mobile-responsive websites, download our ebook: 10 Website Mistakes & How to Avoid Them. Plus, to view examples of ReachLocal’s mobile responsive websites, view our website gallery.