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Google’s Local Strategy & What It Means For Your SMB

Last updated 3 years ago

View the full presentation: Google 2011: Impacts on Local Internet Marketing

Google has been busy making some big changes over the last few months, and if you’re an SMB owner you should definitely be taking note. Why? Most of the new features, updates and changes specifically affect the local space with a focus on local businesses. ReachLocal GM & SVP of ReachCast, Alex Hawkinson, wrote about these changes in a two-part blog series a month ago, called Keeping Up With Google (Part One, Part Two).

Now, ReachLocal Co-Founder and CDO Nathan Hanks has created a presentation on Slideshare to elaborate more on Google’s strategy. One of the company’s most dynamic speakers and thought-leaders, Nathan deftly explains how all the changes at Google affect the way local businesses are discovered and seen online, like:

  • Paid ads are still the fastest way to drive quality traffic and leads to your SMB
  • A fresh stream of quality content on many places across the Web powers organic search discovery
  • Your social authority & online reputation (reviews & ratings) affect your organic search rank
  • Mobile search and apps are getting even more popular, so having a mobile-ready site is imperative

Check out the presentation on SlideShare here. Then let us know what you think with a comment!

Angela Epley writes about online advertising and web presence for the ReachLocal blog, which focuses on small business online marketing strategies.


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