This article was originally published on Mediapost.com.
The Shop Small movement is back again this year, encouraging consumers and small business owners to get involved with Small Business Saturday on November 24. With national TV commercials and extensive online awareness campaigns, your local business is bound to benefit. But make sure to do your part by adhering to these four tips to help get the most out this well-publicized event.
To compete with Black Friday and Cyber Monday, get creative with an offer that will drive in-store visits and sales. Highly compelling offers such as “Buy One, Get One Free” on select items, or 30%-50% off purchases will help you compete in a very competitive shopping season. By sharing your offer with the Amex Small Business Facebook page, you may also be included in their city guides in select markets.
There are more than 27 million small businesses in the U.S. that make up 60-80% of all new jobs created (Small Business Association), so let your community know why it's important to shop local! Video is an authentic way to let your customers know why shopping local is vital to the community and what your business has to offer. Personal assistance, unique products and knowledge of your customer base can make that personal touch that much more powerful.
This year it's easier than ever for small businesses to participate, thanks to the wealth of marketing materials that American Express has created for local businesses to promote their participation. From in-store signage and e-marketing tools to free Facebook ads, local businesses can leverage these turnkey materials to bring awareness to their products and services.