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    Announcing ReachEdge to Help Local Businesses Get More Customers

    Last updated 10 months ago

    If you’re like other local businesses, you’re looking for ways to get more customers from your marketing spend. But the problem is, you are unknowingly leaking good leads from your marketing efforts. That’s because you may not have a website that’s built for conversions, don’t follow up with leads quickly or regularly, and don’t know which of your marketing sources are working.

    To help you solve these problems, we’re announcing ReachEdge, our new marketing system that helps you eliminate costly leaks while driving more customers from your marketing.

    ReachEdge is a total marketing system that includes a smart website, automated lead management software, and a powerful mobile app that work together to get you more leads and customers. ReachEdge:

    • Gets you more leads with a smart, mobile-friendly website that’s optimized for conversions like calls, emails, and form submissions
       
    • Alerts you via email or mobile to every new lead, so you never miss a customer opportunity, and builds your lead list automatically
       
    • Reminds you and your staff to follow up with new inquiries and hot leads so you turn more of them into customers
       
    • Automatically emails active leads with offers, promotions, and testimonials, etc. that keep you top of mind as they make a buying decision
       
    • Shows you exactly where your leads and customers are coming from, such as paid advertising, organic marketing, and social media, so you can make better decisions about your marketing budget

    Watch the video below to see how the ReachEdge system automates your marketing to get you more customers. 

    In short, we built ReachEdge so you don’t have to worry about managing multiple, disparate systems to get more customers. This integrated system engages and converts more site visitors, ensures you never miss a new lead, automatically follows up with your best leads, and shows you your ROI, all so you can get more customers. 

    Learn more or contact us to discover how our total marketing system can help your business get more customers online.

    Online Display Advertising on the Rise [Study]

    Last updated 10 months ago

    Thinking about spending marketing dollars on online display advertising? You’re not alone. According to findings published by Econsultancy, in association with Rubicon Project, companies continued to increase their spending on online display advertising during the past four years. The study, “Online Advertisers Survey Report,” notes that 67% of respondents indicated they increased their online spending, compared to 57% of respondents in 2009. Just 14% of respondents indicated they decreased their online display advertising.

    In his recent article, writer David Moth notes that this trend is a combination of a stabilizing economy and increased confidence in online display advertising’s ability to deliver value.

    The survey asked 1,000 advertisers and publishers, “Has your spending on online display advertising gone up or down in the last year?” The responses are illustrated in the chart below.

    Are you planning on allocating your marketing budget toward display advertising?

    ReachLocal offers online display advertising and retargeting to help SMBs build awareness online. Learn more about our services.

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    7 Tips to Optimize Your Website for Conversions [Infographic]

    Last updated 10 months ago

    If you’re familiar with the consumer buying journey, you know that a website is the primary destination for your online prospects. But, many small business websites are not optimized to turn visitors into leads, causing them to lose valuable prospects. So, what does a website really need in order to drive more conversions from interested site visitors?

    According to our infographic "7 Website Essentials to Land You More Leads," 66% of small business websites lack a form-fill option and 40% of people will abandon a Web page if it takes longer than three seconds to load. If this sounds like your website, you could be losing website visitors before they contact you. 

    Take a look at the infographic below to learn the seven website essentials you need to drive more conversions from your site visitors. 

    What website features are critical to getting leads for your business? Share them in the comments!

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    5 Small Business Insights from Content Marketing World

    Last updated 10 months ago

    Content marketing is one of the most important emerging online marketing tactics today. This year, over 1,700 marketing professionals from both large and small businesses gathered at Content Marketing World to learn about content marketing tips, best practices, success stories, technology, and trends. So, what were some of the highlights? We rounded up five content marketing tips we think every small business needs to know from this year’s conference. Here’s the scoop:

    1) Make your marketing more useful.

    Is your marketing so useful people would pay for it? This is the challenge author, speaker, and consultant Jay Baer kicked off the conference with in his opening keynote about the “Youtility” concept. In today’s saturated, always-on media landscape, any business that can cut through the noise by creating marketing that is truly useful wins.

    Sound like something only big businesses can achieve? Think again. For example, Baer shared the story of a local cab driver “Taxi Mike,” whose guide to the best spots to eat in the city was a local triumph that also served to advertise his services. So, what can you do that would be extremely useful to your users, customers, or prospects? Start with this question in mind and let your creativity explore new ideas for true marketing magic. 

    2) Create marketing that is intensely interesting.

    Every status update, image, blog post, ebook, and tool that is created in the name of content marketing is also competing with every other person, status update, question, conversation, video, or song that your audience is exposed to every day.  Just think about your Facebook news feed: ads from brands you like may be competing with a post from a friend or loved one. In this context, does your marketing cut it?

    One of the most re-tweeted sound bytes of the conference was a tweet from Ann Handley of MarketingProfs highlighting Jay Baer’s opening keynote:

    “This is the bar your content has to clear on social: ‘Are you more interesting to me than my wife?’”

    3) Use visual content to tap into the image boom.

    In the last year, with the launch of video on Instagram, the Vine app, and the quickly- growing use of other visual apps and social networks, visual content has skyrocketed online, according to Todd Wheatland of Kelly Services.

    By looking at emerging apps that younger generations are using, such as Path, Viber, WhatsApp, Kik, and snapchat, which are used heavily for image and video sharing, it’s clear that visual content is the trend.

     So, what are the tricks to using visual content well? Wheatland recommended:

    • Making your images simple and compelling so that they perform well via mobile
    • Create images that are cool to compel your audience to share on social networks
    • Make sure that your images work well across different devices since your user may view them via desktop, tablet, or smartphone
    • Make sure your images are entertaining, because your audience is consuming so much visual content today
    • Since people see so many images every day, make them unique

    4) Tell true and engaging stories.

    When it comes to content marketing, it’s important to include fantastic storytelling. This doesn’t mean inventing a story to tell, because today’s customers are savvy enough to see through this smokescreen. Today, consumers appreciate and expect transparent and interesting storytelling behind the brands they love.

    How can small businesses apply this? Think about these questions: What’s the real story behind your business? Your customers? Your products? Your services? What are their results? It may differ for every business, but at the heart of all great marketing is great storytelling.

    5) Invest time in marketing your marketing.

    It’s important to be creating content that compels, informs, entertains, and engages. And that’s such a time-intensive creative process that often it’s the primary focus in content marketing. In fact, a recent study by the Content Marketing Institute and MarketingProfs found that the biggest content marketing challenge is producing enough content.

    But session after session drove home the point that while it’s important to spend time developing useful, engaging content, it’s just as important to spend time marketing your marketing. In fact, if it comes down to a matter of time, many speakers advocated creating less content in favor of finding ways to do more with it. This includes both repurposing some marketing tools into others (think creating blog posts from ebook content; transcribing video content and editing it into blog posts, etc.) and building a strategy and using the right tools to spread the word about your awesome content.

    Are you using content marketing to share the story of your business and connect with prospects and customers online? Have a question about content marketing for small businesses? Share your thoughts in a comment! 

    About the Author

    Tiffany Monhollon shares practical tips and insights about reaching consumers across the web as a blogger for ReachLocal. Follow her on Twitter and  Google+.

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    Meet ReachLocal's 2013 Star Award Winner: Christian Kligora

    Last updated 10 months ago

    ReachLocal proudly announces Christian Kligora as this year’s winner of the coveted ReachLocal Star Award. Established in 2011, the ReachLocal Star Award recognizes and honors an individual employee each year who demonstrates the following core values in their work: Team First, Servant Leadership, and Customer Focus. Employees are nominated by their colleagues and the winner is selected by a group of executives representing all areas of the business. The winner receives a crystal award, cash prize, and a donation to his or her chosen charity.   

    Christian Kligora was named the 2013 ReachLocal Star out of more than 160 nominees worldwide for his excellent work ethic, consistent commitment to our clients, and inspiring teamwork. He joined ReachLocal in 2009 and currently serves as the Regional Sales Manager (RSM) in our San Francisco office. Prior to this role, Christian was an Internet Marketing Consultant (IMC) in the Denver office, as well as an Interim RSM for the St. Louis and Minneapolis offices consecutively. Christian has selected Special Olympics Colorado to receive his donation, which will benefit over 10,000 intellectually disabled people who participate in the organization’s programs to build friendships and self-esteem.

    Christian took some time out of his busy schedule to answer a few questions about his experiences at ReachLocal, and how he feels about winning the 2013 ReachLocal Star Award: 

    Q: What has contributed to your success at ReachLocal?

    A: When I was new, senior IMCs and other team members took me under their wings and gave me the knowledge and tools I needed to get started. I'm very grateful for their mentoring, coaching, and support. I realized from early on that I had joined a family…not just a team. The Denver office developed a culture that required everyone to share his or her strengths, and we all grew together. I take that same mindset with me to every office I visit. I share what I’ve been taught, I learn from everyone I interact with, and I pass that knowledge along.

    Q: What is something you are most proud of in your career at ReachLocal?

    A: I have an inbox folder filled with emails that I have received over the years from business owners and peers sharing the positive impacts I have made on their lives. It makes me proud to think that I’ve been able to touch other people’s lives; those emails serve as a great reminder of all the collaborations I’ve been involved with over the years.

    Q: What advice would you give to a fellow ReachLocal employee on how to be successful in their career here?

    A: Live and do right by your customer, your company, and your peers; the success will follow naturally.

    Q: What does it mean to you to win this award?

    A: To be nominated for, and to win an award that celebrates the spirit of our employees, not just their work-related contributions, a great honor. I know and have the greatest respect for a number of the other nominees, and it’s humbling to be viewed in the same light as them. I believe this award is a testimonial to the culture we have established at ReachLocal, where we are continuously teaching and learning from each other. I’m proud and humbled to have won, and feel it could be shared with all who have taught me, and whose lessons I’ve been able to pass on to others. 

    See how Christian reacted to getting the call that he had won:

    We are truly honored and inspired to have Christian as part of the ReachLocal family. To learn more about the ReachLocal Star Award and previous winners, visit our ReachLocal Star Award webpage.

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