When you get a phone call from a new prospect, what steps do you take to ensure that they become a customer? Do you: Respond to their call as soon as possible? Record all their information? Follow up with them? Send email offers and product information? Track calls, emails, and forms back to the original marketing source? Know which marketing works best to get you customers? ReachEdge lead conversion software from ReachLocal simplifies all of these tasks for local businesses,…

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3 Things Every Small Business Deserves

This week is National Small Business Week! (Then again, at ReachLocal, we celebrate small businesses and their success every week!) This year, the U.S. Small Business Administration will recognize small business owners and entrepreneurs who have taken the bold steps to put this year’s motto into action: “Dream Big. Start Small.” At ReachLocal, it’s our goal to help small businesses build those dreams through great service and smart technology designed with them in mind. And while we love celebrating small…

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3 Mobile Marketing Tactics You Need Now

It’s been a couple days since Google’s “Mobilegeddon” was unleashed. The streets are still in order; no massive chaos has erupted. But online, businesses without mobile-friendly websites may soon start to see the effects of this mobile search algorithm updates in their website traffic reports. If you don’t already have a mobile-friendly version of your website – and aren’t working on it – then DO IT NOW! Until then, and even after the Mobilegeddon dust settles, there are a few…

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ReachLocal a Finalist for Local Search Association Award

For over a decade, ReachLocal has been committed to creating products and services to help local businesses get found online. Ten years ago, we started by helping SMBs get leads from local search results and grew our offerings to include an entire suite of online advertising and marketing solutions. We’re extremely honored to have our latest innovative solution recognized by the Local Search Association and nominated for their 2015 Ad to Action Awards. Check out our video to see what…

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On-Demand Webinar: Why Leads Aren’t Buying

How many times have you answered a call or responded to an email from a prospect within the past week? Did all of these contacts become leads and then customers? If the answer is “no,” don’t fret. Not every contact will become a customer. They could have found a product or service at a more competitive price, gone with a family member’s recommendation, or they may just have dialed the wrong number. But what about those contacts who are actually…

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Free Webinar: The Real Reasons Leads Aren’t Buying From You

You’re covering your bases when it comes to the best practices of marketing your business: PPC, SEO, social media, display adverting, and maybe even ads in the local newspaper. You’re even getting a reasonable amount of calls and emails. So why aren’t you getting more customers? Join us for a free webinar on March 31 where we’ll discuss some of the real reasons that leads aren’t buying from you. In this webinar, Jenni Williams, ReachLocal Sr. Solutions Marketing Manager, will…

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The Secret To Converting More Customers [Free Download]

What’s the first thing you do after a potential customer calls or emails your business? Does your staff provide excellent customer service and ask the right questions to qualify the lead? Do you record their contact information, product or service of interest, and phase they’re at in the buying cycle? Do you reply personally to voicemails and emails with timely and helpful information and continue to follow up as they make a their decision? Whatever you do with a new…

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5 Signs You Need a Digital Marketing Expert in Your Life

If you’re like a lot of business owners, you naturally take charge of all the things needed to operate your business. But sometimes there are challenges that your business needs to solve that you can’t do on your own. For example, if there were a power problem in a restaurant, the owner would probably call an electrician. Or if a new health clinic opened, the practitioners would hire a lawyer for general council. Hiring help is more than ok – it’s…

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When it comes to getting new clients, attorneys and other businesses providing legal services rely heavily on timeliness. From making sure that prospective clients find them quickly to having the tools in place to respond to people as soon as possible, being the first to call back can be what signs new clients. In this infographic from Google, you’ll learn how people use the web to find legal businesses like yours and stats that prove it. Plus, we provide a…

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Healthcare Marketing & What It Means To Potential Patients

When it comes to finding information about health-related issues, people turn to the web. In fact, websites like WebMD see an average of 191 million unique users per month, (a decent percentage no doubt misdiagnosing the common cold). But it’s not just information on sicknesses that cause people to turn to the web – getting and staying healthy has also become a major search trend today, and on many different platforms. From social media sites like Pinterest to YouTube to…

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